Reeta Bhattacharjee
Marketing Lead
New Delhi,New Delhi
Summary
I am a B2B tech marketing professional specialising in social media, email campaigns, webinars, events, branding, and lead generation. I create and execute integrated marketing strategies that elevate brand visibility, drive engagement, and support business growth in the technology sector. With a focus on clear communication and strong execution, I help position our solutions effectively within the market and build sustained interest across our target audience.
Overview
11
11
years of professional experience
6
6
years of post-secondary education
Work History
Digital Content Creator
AMS Digital
New Delhi, DL
02.2022 - 08.2022
- Managed content distribution to online channels and social media platforms.
- Directed content of website by gathering information and integrating data from other departments.
- Maintained content marketing calendar to schedule creation and delivery deadlines.
- Collaborated with marketing and design teams to develop and plan site content, layout and style.
- Approved, reviewed and edited content flowing to website.
- Created content with SEO keywords drawn from Google Analytics.
- Strengthened content through proofreading and editing.
- Developed original content using social listening and independent sources.
- Wrote engaging and successful marketing, advertising and website copy.
Social Media Manager
Biz Dev Dynamics
Malta
08.2020 - Current
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results.
- Designed and implemented social media strategies to align with business goals.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Communicated with followers to promptly respond to queries and monitor reviews.
- Worked with department personnel to deliver brand consistency in social media messages.
- Suggested and implemented new features to develop brand awareness.
- Drove cross-functional collaboration with focus on quality service delivery.
- Developed marketing content such as blogs, promotional materials and advertisements for social media
Social Media Specialist
Strogan Digital
Owestry, London
02.2022 - 08.2022
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns and website updates.
- Wrote social media content to increase engagement with customers.
- Increased audience engagement with brand websites by finding and integrating relevant videos, tweets and other online content.
- Crafted content and online fliers which drew in new clientele and younger markets.
- Boosted company's Twitter page and feed over 40% after improving content.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
Content Writer
Kairali Ayurvedics
New Delhi, DL
04.2015 - 01.2017
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Edited and proofread content to confirm proper grammar, quality and consistency with AP style.
- Repurposed and optimized existing content for use in different mediums.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Produced original, creative content for promotional advertisements and marketing materials.
- Managed competing deadlines with efficiency.
- Composed original written material for various types of publications and submitted for approval by supervisor, editor or publisher.
- Completed accurate and polished formatting in line with publishing standards prior to submission.
- Customized brand message to reach and capture target audience interest and drive engagement.
Education
Associate of Arts - Sociology
Hindu College
Delhi, DL 07.1995 - 07.1997
Associate of Arts - Legal Studies
CLC
Delhi, DL 08.1997 - 09.2000
Creative Writing Diploma
Sri Aurobindo Centre For Arts And Communication
New Delhi, DL 05.2017 - 10.2017
Skills
Copywriting
Audience engagement
Social media marketing
Research
Digital publishing
Social Media Management
Creative writing
Proofreading
Editing skills
Articulate communications
Team contribution
Timeline
Digital Content Creator
AMS Digital
02.2022 - 08.2022
Social Media Specialist
Strogan Digital
02.2022 - 08.2022
Social Media Manager
Biz Dev Dynamics
08.2020 - Current
Creative Writing Diploma
Sri Aurobindo Centre For Arts And Communication
05.2017 - 10.2017
Content Writer
Kairali Ayurvedics
04.2015 - 01.2017
Associate of Arts - Legal Studies
CLC
08.1997 - 09.2000
Associate of Arts - Sociology
Hindu College
07.1995 - 07.1997