Moengage
REETESH GADE
CMO / Head of Marketing | Retail & D2C Omnichannel Leader (Jewellery, Fashion, Food, Home, Lifestyle & Media) | Integrated Digital + Traditional Campaigns Turning Footfall, Loyalty & CX into Profitable Growth
Bangalore,Karnataka
Work Preference
Summary
Seasoned omnichannel and D2C marketing leader driving growth and turnarounds in luxury and mass retail. I fuse data-driven, ROI-optimized strategies with bold creative vision to craft integrated digital-traditional campaigns that elevate brand equity and accelerate revenue. Led marketing for businesses from ₹300 Cr to ₹4,500 Cr high-turnover brands, managing marketing budgets of ₹12 Cr to ₹130 Cr across top brands.
Overview
23
23
years of professional experience
6
6
Languages
Work History
Head of Marketing
Tbz The Original Tribhovandas Bhimji Zaveri
Mumbai
01.2025 - Current
- Built a robust marketing ROI framework, processes and KPIs, and aligned ATL, BTL and digital strategy tightly to business objectives.
- Recrafted the digital ecosystem with new content, performance marketing and influencer strategies, driving strong online visibility and engagement.
- Co-created an annual & quarterly marketing calendar linked to business goals and introduced a gifting strategy to attract and deepen relationships with high-net-worth customers.
- Generated ~2,500 qualified leads per month and drove a 200% increase in online sales and hot enquiries through a structured WhatsApp-led approach.
- Redefined CRM and LMS for the calling database, improving productivity and contributing to a 20% increase in bills.
- Reporting to MD / Founder
- Led a team of marketing professionals for successful product launches and promotions.
Head of Marketing
Vummidi Bangaru Jewelers
CHENNAI
06.2023 - 01.2025
- Defined new brand guidelines and comprehensive marketing strategy aligned with the organisation’s vision.
- Led the successful launch of VBJ’s flagship international store in Frisco, Dallas, USA, supported by a new US-focused website to strengthen online presence and customer accessibility.
- Drove 35% sales growth through the VBJ Bridal Campaign and increased online sales and hot leads by 50% via an effective WhatsApp strategy.
- Redesigned marketing and digital strategy for the VBJ Silver category while building and leading a 10-member team to deliver the overall marketing mandate.
- Reporting to MD / Founder
Chief Marketing Officer
Absolute Barbecues
HYDERABAD
02.2022 - 02.2023
- Spearheaded comprehensive marketing overhaul, instituting KPIs, standardized processes, financial accounting, and audit systems to drive efficiency and accountability.
- Redefined brand identity, crafting a new brand manual (colors, tones, logo guidelines), repositioning strategy, market research, and refreshed visual merchandising for a modern look and feel.
- Transformed digital ecosystem, revamping website/app UI/UX, onboarding top agency, and optimizing social presence across Instagram, Facebook, LinkedIn, and YouTube.
- Boosted performance metrics: Launched CleverTap/Appflyer retargeting campaigns (1% to 15% results uplift) and elevated delivery revenue from ₹1 Cr to ₹1.5 Cr monthly via targeted branding.
- Reporting to CEO / Founder
Head of Marketing
Nature’s Basket (RPSG Group)
MUMBAI
07.2020 - 01.2022
- Boosted new orders (NOBs) from 1.7L to 2.4L/month; grew online sales to 20% of total with improved conversion via Netcore recommendation and MO Engage retention tools.
- Elevated loyalty adoption from 8% to 23%; enhanced out-of-store contribution from 15% to 40%, earning recognition.
- Established Nature’s Basket as a true omni-channel brand through proposed UX/UI for seamless shopper journey.
- Re-launched Nature’s Basket Gift Cards, projecting 12 crore/annum contribution.
- Reporting to CEO
- Led a team of marketing professionals for successful product launches and promotions.
Head - Marketing
Future Retail (Big Bazaar & FBB)
BANGALORE
11.2010 - 07.2020
- Led end-to-end marketing & P&L for 71 Big Bazaar hypermarkets and 35 FBB stores, delivering ₹4,500 Cr revenue on ₹130 Cr budget via omnichannel campaigns and ROI optimization.
- Drove ₹20 Cr+ incremental business (2018–2020) through integrated digital/retail strategies, performance marketing, and customer acquisition.
- Boosted festival fashion sales share from 30% to 50% using consumer insights, seasonal GTM, and multi-channel promotions.
- Doubled fashion revenue contribution (20% to 40%, 2016–2019) via brand positioning, assortment/pricing, merchandising, and data-driven campaigns.
- Spearheaded brand management & agency partnerships for TVCs/digital campaigns, lifting fashion share from 25% to 45% and enhancing awareness/engagement.
- South
Marketing Lead
Reliance Broadcast Network Limited
BANGALORE
01.2007 - 11.2010
Marketing Manager
Inox Leisure Limited
BANGALROE
10.2005 - 12.2006
Asst. Manager Marketing
Sony Pictures Entertainment
CHENNAI
03.2003 - 09.2005
Business Development Officer
Wings Sales Promotions
HYDERABAD
08.2002 - 02.2003
Education
PHD - Digital Marketing
Jain University
Bangalore01.2025
Advance Program - Marketing Professionals
IIIM Calcutta
Calcutta01.2020
Advance Program - Digital Marketing
IMAI
Delhi01.2014
Post Graduate - Business Administration (Marketing Specialization)
TIME, The Management School
Hyderabad01.2002
Master - Foreign Trade
Pondicherry University
NA01.2002
Bachelor - Science
Osmania University
Hyderabad01.2000
Skills
Omnichannel & D2C marketing strategy
Brand building & repositioning
Retail & category growth
CRM, loyalty & retention
Marketing ROI & governance – KPIs, budget optimization, measurement frameworks, process design
Leadership & team building
Creative direction
Customer segmentation
Mobile marketing
CRM management
Marketing analytics
Agency management
Advertising campaigns
Media planning
E-commerce strategy
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Accomplishments
- TBZ – The Original (Head of Marketing): Rebuilt digital ecosystem, scaled hot leads by 200%, built 20-member structured marketing capability
- Vummidi Bangaru Jewellers (Head of Marketing): Launched the brand in USA (Frisco, Dallas), drove +35% Bridal category growth & +50% WhatsApp based hot leads
- Absolute Barbeques (Chief Marketing Officer): Re-engineered brand systems & digital transformation; scaled delivery business from ₹1 Cr → ₹1.5 Cr/month in one quarter
- Nature’s Basket – RPSG Group (Head of Marketing): Converted the business into a true omni-channel brand, improved loyalty 8% → 23%, scaled NOB to 2.4L/month
- Future Retail (Big Bazaar + FBB) : Led marketing across 100+ stores, scaled business from ₹2000 Cr to ₹4500 Cr and won 3 consecutive Best Marketing Performance Awards.
Affiliations
- IIM Calcutta
Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Software
Celvertap
Salesforce
Netcore
Appsflyer
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Telugu
Bilingual or Proficient (C2)
Interests
Reading Books
Learning New Automation Tools
Indian Music
Indian Movies
Teaching
Timeline
Head of Marketing
Tbz The Original Tribhovandas Bhimji Zaveri
01.2025 - Current
Head of Marketing
Vummidi Bangaru Jewelers
06.2023 - 01.2025
Chief Marketing Officer
Absolute Barbecues
02.2022 - 02.2023
Head of Marketing
Nature’s Basket (RPSG Group)
07.2020 - 01.2022
Head - Marketing
Future Retail (Big Bazaar & FBB)
11.2010 - 07.2020
Marketing Lead
Reliance Broadcast Network Limited
01.2007 - 11.2010
Marketing Manager
Inox Leisure Limited
10.2005 - 12.2006
Asst. Manager Marketing
Sony Pictures Entertainment
03.2003 - 09.2005
Business Development Officer
Wings Sales Promotions
08.2002 - 02.2003
PHD - Digital Marketing
Jain University
Advance Program - Marketing Professionals
IIIM Calcutta
Advance Program - Digital Marketing
IMAI
Post Graduate - Business Administration (Marketing Specialization)
TIME, The Management School
Master - Foreign Trade
Pondicherry University
Bachelor - Science
Osmania University