Reetika Verma
Pune
Summary
Outbound-focused Sales Development Representative with 8+ years of experience generating high-quality pipeline across US, UK, and European markets. Skilled in cold outreach, lead qualification, and multi-channel prospecting, with a strong focus on conversion-driven messaging and revenue impact.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Sales Development Representative
Tracking Plan
Madrid
03.2025 - 09.2025
- Drove outbound prospecting across US, UK, and European markets through high-volume, multi-channel outreach,consistently generating qualified opportunities
- Built and maintained a high-quality sales pipeline by applying BANT and strategic discovery frameworks to identify decision-makers, uncover pain points, and prioritize high-intent prospects
- Partnered closely with Sales and Marketing to refine ICP, optimize messaging, and improve conversion rates across outbound campaigns
- Monitored and analyzed outreach performance using Pipedrive, leveraging data to continuously improve targeting, sequencing, and response rates
- Maintained clean and structured CRM data, ensuring accurate tracking of pipeline stages, activities, and forecasting inputs
Sales Development Manager
Bennett & Coleman
12.2020 - 04.2024
- Generated high-quality leads through targeted outbound outreach and account-based prospecting strategies
- Managed the end-to-end customer lifecycle from initial outreach and qualification to onboarding and ongoing engagement, ensuring a seamless customer experience
- Built detailed client profiles and leveraged market insights to develop personalized outreach strategies aligned with customer needs and business goals
- Drove account growth by identifying upsell and cross-sell opportunities, strengthening client relationships, and increasing overall account value
- Collaborated with cross-functional teams including Sales, Marketing, and Content to align on campaign strategy, improve messaging, and enhance lead conversion rates
Sr. Sales Development Representative
Google / Teleperformance
12.2015 - 03.2020
- Owned the full outbound sales cycle from prospecting and lead qualification to handoff, consistently building a strong pipeline of sales-ready opportunities
- Leveraged Salesforce CRM to manage prospecting activities, track pipeline progression, and maintain accurate forecasting and reporting
- Developed and nurtured relationships with key stakeholders across industries including Tech, Finance, and Retail, driving long-term engagement and trust
- Collaborated with Sales, Marketing, and Product teams to support go-to-market initiatives, including campaign execution and targeted outreach strategies
- Drove client retention and revenue growth by identifying upsell opportunities and delivering a consultative, value-driven sales approach
Education
MBA - Marketing Management
BIMM
Pune05-2013
Skills
- Outbound Prospecting & Pipeline Generation
- Lead Qualification & Discovery (BANT / ICP Alignment)
- Sales Pipeline & Forecast Management
- CRM & Sales Operations (Salesforce, Pipedrive, Hubspot)
- Data-Driven Sales & Performance Optimization
- Market Research & Strategic Targeting
Sales Tech Stack & Tools
- Prospecting & Data Intelligence: Sales Navigator, Apollo, Lusha, RocketReach
- Engagement & Sequencing: Lemlist, Surfe, Aircall
- CRM & Pipeline Management: Salesforce, Pipedrive, HubSpot (Basic)
- Productivity & Collaboration: Notion, Google Workspace
- Data & Reporting: Excel, Google Sheets
Languages
English
Certification
Introduction to AI
Timeline
Sales Development Representative
Tracking Plan
03.2025 - 09.2025
Sales Development Manager
Bennett & Coleman
12.2020 - 04.2024
Sr. Sales Development Representative
Google / Teleperformance
12.2015 - 03.2020
MBA - Marketing Management
BIMM