REHAN AHMED
SALES & MARKETING
BANGALORE
Summary
A dynamic and result oriented professional with over 20 plus years of extensive experience in: Brand Management Strategic Planning Profit Centre Operations Sales & Marketing Business Acquisition Key Accounts Management Relationship Management Client Servicing E commerce – Market Place Retail / Distribution & Store Operations Qualitative Improvements Shop Front Enhancement Proven track record of creating business development procedures, service standards, operational policies, and guidelines. Experienced in managing large teams, training, and mentoring staff, and ensuring operational excellence. Proficient in managing a business of significant magnitude, achieving top and bottom-line performances through strategic sales & marketing strategies, channel & distribution management, and effective leadership. Skilled in driving growth, generating revenues, capturing market share, and enhancing brand value in diverse markets. Excellent at reviewing & analyzing market response/requirements and strategizing business plans accordingly to achieve organizational goals. Strong relationship-building skills with clients, channel partners, and internal stakeholders. Proficiency in DFS operation, SKU placement, stock keeping, and Visual Merchandising for store enhancement. Expertise in implementing short/long-term business plans, accelerating growth, and achieving highest Market Share. Well-versed in managing multiple clients, mapping different market segments, and delivering tailored products & solutions. Effective communicator with strong presentation skills and adept at forging beneficial business partnerships.
Seeking senior level assignments in Sales Management, Sales & Marketing, Operations & Sell out and Team Management with an organization of high repute, preferably in Consumer Durables /Retail/ FMCG in Southern India
Overview
20
20
years of professional experience
5
5
Languages
Work History
Business Head -PAN India
NexG Devices Pvt Ltd
BANGALORE
2022.05 - Current
- Set up E-commerce Marketplace for JBL on all platforms
- Managed JBL online Marketplace & Prime book Offline sales
- Identified gaps in operations & established processes for smooth functioning in Sales, Marketing, Service, and OEM
- Coordinated with Brands & OEM for better pricing, defectives, and overhead costs
- Coordinated with Trade partners for escalations & timely resolutions
- Handled complete ecosystem operations with Brands for Service, EMI, Reco, and Marketing
- Highlights: Managed JBL Marketplace with approximate business of 50 CR
- Total Sales Value of 55 CR with close to 10K LED TV units
- Identified key retail points and prepared action plans on available stocks
- Initiated and closed deals with brands like Kodak, Treeview, Metz, and Akai
- Worked closely with Store Operations teams for Display & Marketing activities
- Coordinated with OEMs for pricing, spare parts procurement, and development of new kits, ensuring high-quality standards
- Shared market defect cases with OEMs and collaborated on creating Standard Operating Procedures (SOPs) for Authorized Service Centers (ASCs) to efficiently handle such cases, reducing reversal of defective products from market
- Managed coordination with multiple teams internally and externally, including Accounts, Logistics, Brand Service Teams, and Key Account Managers (KAMs) assigned from brand side, ensuring smooth operational processes and effective communication channels to meet organizational objectives.
- Collaborated with stakeholders to define goals, align objectives, and ensure overall company success.
- Developed in-depth knowledge of each client's business through research and regular on-site meetings.
- Established and managed monthly, quarterly and yearly sales plans
Sales Head (Sellin & Sellout Operations)
QThree Ventures & ERACELL
BANGALORE
2017.08 - 2022.05
- 150 Crores Sell-in per annum from assigned key accounts
- Developed sales strategy & growth plans for Modern trade accounts
- Acted as single window between company and Key Accounts for all Business Transactions
- Set direction for assigned key accounts and planned category/branch-wise strategies
- Administered sales & marketing, budgeting, planning, and execution
- Conducted periodic reviews, analysis, and planning of marketing activities
- Highlights: Successfully launched LED brands in MCC, Croma, Reliance, Walmart India, and Spencer
- Initiated new display standards at Metro & Walmart, improving overall business
- Closed annual sales & marketing plans for all Modern trade accounts
- Implemented manpower agency & finance options as sales tools for better sell-out.
- Developed and maintained courteous and effective working relationships
- Worked well in team setting, providing support and guidance
Senior Department Manager
Usha International Ltd
BANGALORE
2016.06 - 2017.08
- 55 to 60 Crores in sales annually from assigned key accounts
- Developed sales strategies and growth plans tailored to modern trade accounts
- Took charge of handling all trade-related issues, ensuring operational excellence, and resolving channel conflicts
- Fostered strong business relationships with key accounts, acting as primary liaison between company and key accounts for all business transactions
- Set strategic direction for assigned key accounts, planning category/branch-wise strategies on quarterly basis, aligning with value and marketing budgets, and creating annual business plans
- Influenced customers to adopt products and ideas, thereby improving processes and fostering long-term business relationships for both accounts and company
- Administered sales and marketing activities, including budgeting, planning, and execution on quarterly basis, as well as overseeing festive and annual exercises
- Led team of Area Managers, setting targets, monitoring progress, and planning and executing marketing activities to drive business growth in the short and long term
- Worked closely with Accounts/ Area Managers to provide category insights aimed at driving performance at key accounts
- Collaborated with Branch Managers to reach consensus on budgets planned for Modern Trade Stores in their respective branches
- Planned, implemented, and analyzed marketing activities for assigned accounts in line with planned budgets
- Worked with Accounts Teams to track account receivables, follow-up on payments, and ensure clear balances
- Highlights: Successfully established business with Metro Cash & Carry, Croma, and Reliance
- Improved shelf sell-out through new display standards and marketing tie-ups
- Registered growth of 40% in Metro through B2C channels
- Negotiated for in-shop VMD across key account stores to increase brand visibility.
- Prepared detailed reports for management to clarify existing trends, review sales and inventory data and support shrink minimization and safety awareness
Manager-Modern Trade
Sony India Pvt Ltd
New Delhi
2011.12 - 2016.05
- Managed business of around Rs
- 120 Crores per annum from assigned key accounts
- Zonal Sell out manager for South (Handling All Modern trade accounts)
- 4 Area Managers reporting
- Developing strong business relations with accounts and act as single window between company and Key Accounts for all Business Transactions
- Setting direction for key accounts assigned and planning category/ branch wise, quarterly and as per value & marketing budget
- Influencing customers to adopt products & ideas and improving processes in order to build long term business for accounts and company
- Administering sales & marketing, budgeting, planning & execution (quarterly) and festive & annual exercising
- Driving business with a team of Area Managers and setting targets, monitoring progress, planning & executing marketing activities and analyzing business in short and long term
- Working closely with Accounts/ Area Managers to provide category insights to drive performance at key accounts
- Collaborating with Branch Managers to have consensus on budgets planned for Modern Trade Stores in their branches
- Planning, implementing & analyzing Marketing activities for assigned accounts in line with the budgets planned
- Working with Accounts Teams to track account receivables & payment follow-up and confirming clear balance
- Highlights: Successfully planned and implemented SLT Plan to achieve a counter share of 31%
- Significantly contributed to expanding headphones business in assigned markets leading to sales growth of 267% and increase in ASP by 55%, thus achieving a share of 40%
- Essayed stellar role in increasing counter share in E-zone Stores from 21% to 39% in LCD sales through increase in SKU & margin restructuring; closely worked with Branch Area Managers / Branch Managers
- Played vital role in attaining a Value Share of 41% in assigned key accounts in FY12 in LCD / DSC Category.
Key Account Manager – Modern Trade
LG Electronics India
BANGALORE
2008.04 - 2011.11
- Managed business of 85 Cr from Key Accounts
- Category wise, Item wise forecasting / planning for Karnataka region and co-ordination with HO PM Team for smooth availability
- Studied potential of new products in the assigned markets to devise a marketing & sales budget
- One window co-ordination for all BTL activities, Sales Planning, Visual Merchandising, Relationship building with Key Accounts in Karnataka region / PAN India
- Accountable for studying market for competition plans to lead change in market before competition
- Ensured implementation of various schemes in assigned markets with clear BTL Communication
- Implemented communication of features/ merits of products in assigned channels
- Highlights: Started business with Metro Cash & Carry and established a business of 2 Cr a month
- Initiated new display standard at Metro which helped improve LCD/ Microwave / Ref business for LG and overall Metro Business through CBU
- Established business with Total Mall (Jubilant Group Stores) to drive sales of 80 Lacs per month with structured display, Promoter placement, Staff Training.
- Mentored junior members of the team in key account management best practices, fostering a culture of continuous learning and professional growth within the organization.
Assistant Manager-Bangalore / Bangalore Upcountry
ONIDA - Mirc Electronics
BANGALORE
2005.12 - 2008.03
- Expanded Sub Dealer Base from 80 Dealers to 200 Dealers Leading to 150% Sales growth in distribution Channel
- Awarded with three promotions every consecutive year for outstanding performance
- Successfully Added 2 Direct Dealers contributing 40 Lacs month
- Successfully launched AC's in distribution Channel leading to additional sales of 60 Lacs month, highest distribution Sales amongst distribution channel all India.
- Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
Retail Outlet Manager
Reliance Petrol Marketing Pvt. Ltd.
BANGALORE
2004.05 - 2005.05
- Customer Acquisition & Retention
- Floor Management, Sales force Recruitment, Training and Motivation
- Ensuring customer Service as per Company's SOP.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base
- Built strong team culture of collaboration and mutual support through regular communication meetings and team-building activities
- Facilitated business by implementing practical networking techniques
Education
MBA - Sales And Marketing Education
National Institute of Business Management
Chennai 2005.04 - 2006.10
Diploma in Mechanical Engineering -
DACG Polythetic
Chickmaglore 1996.05 - 1999.10
B COM - Commerce
Commercial University
New Delhi 2000.12 - 2024.12
Skills
SAP
undefinedDependents
True, Son, Daughter
Trainings Attended
- Seven Habits of Effective People
- Effective Communication Skills
- Negotiation Skills
- Effective Team Management
Personal Information
- Date of Birth: 03/25/79
- Nationality: Indian
- Marital Status: Married
Timeline
Business Head -PAN India
NexG Devices Pvt Ltd
2022.05 - Current
Sales Head (Sellin & Sellout Operations)
QThree Ventures & ERACELL
2017.08 - 2022.05
Senior Department Manager
Usha International Ltd
2016.06 - 2017.08
Manager-Modern Trade
Sony India Pvt Ltd
2011.12 - 2016.05
Key Account Manager – Modern Trade
LG Electronics India
2008.04 - 2011.11
Assistant Manager-Bangalore / Bangalore Upcountry
ONIDA - Mirc Electronics
2005.12 - 2008.03
MBA - Sales And Marketing Education
National Institute of Business Management
2005.04 - 2006.10
Retail Outlet Manager
Reliance Petrol Marketing Pvt. Ltd.
2004.05 - 2005.05
B COM - Commerce
Commercial University
2000.12 - 2024.12
Diploma in Mechanical Engineering -
DACG Polythetic
1996.05 - 1999.10
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