Rehana Dhamani

• Analyzed Existing Digital Marketing Strategies:
• Conducted a thorough analysis of the company’s current digital marketing efforts, identifying gaps and opportunities for improvement.
• Proposed and implemented an optimized digital channel strategy to enhance the company’s overall branding and reach.
• Developed a Strategic Content Framework:
• Strategized and curated a comprehensive content strategy aligned with the brand’s objectives.
• Led the end-to-end content creation process, from ideation to curation, ensuring consistency and alignment with the brand’s voice and goals.
• Managed LinkedIn Content Initiatives:
• Created and managed a detailed content calendar for the brand’s LinkedIn presence, increasing engagement and followers.
• Worked closely with a LinkedIn agency to oversee and manage the brand’s entire content strategy, ensuring consistency and effectiveness.
• Crafted Press Release Materials:
• Authored compelling press release copies, ensuring alignment with the brand’s messaging and strategic objectives.
• Managed the entire press release process, coordinating with media outlets to secure optimal coverage.
• Enhanced Senior Leadership's Thought Leadership:
• Developed and maintained thought leadership profiles for senior leadership on LinkedIn, positioning them as industry leaders and influencers.
• Website Content Development:
• Created engaging and SEO-friendly content for the company’s website, enhancing user experience and driving traffic.

Social Media Strategy & Content Curation

• Identified the Most Effective Social Media Platforms:
• Platform Analysis: Conducted a comprehensive analysis of various social media platforms to determine which channels were best suited for the brand's target audience and marketing objectives.
• Strategic Platform Selection: Recommended and implemented a focused social media strategy by selecting the platforms that offered the highest potential for engagement, brand visibility, and audience growth.
• Customized Content Strategy: Developed a tailored content strategy for each selected platform, ensuring that the tone, format, and messaging were optimized for the specific audience and platform nuances.

Website Content Strategy & Development

• Content Strategy for Brand’s Website:
• Strategic Content Planning: Assisted in shaping the overall content strategy for the brand’s website, aligning it with business goals, audience needs, and SEO best practices.
• Content Architecture: Worked on defining the website’s content architecture, ensuring that the content was logically organized and easy to navigate for users, contributing to a better user experience.

E-commerce Management

• End-to-End E-commerce Operations:
• Platform Management: Oversaw the management of the e-commerce platform, including product listing optimization, pricing strategies, inventory management, and order fulfillment processes to ensure a seamless customer experience.
• Promotions and Campaigns: Developed and executed promotional campaigns, including discounts, flash sales, and seasonal offers, to boost sales and customer engagement.
• Social Media Management

Strategic Social Media Campaigns:

Cross-Platform Strategy Development: Created and implemented cross-platform social media strategies to enhance brand visibility, engagement, and customer loyalty across platforms like Facebook, Instagram.

RFP & BRD Management Strategy Decks for PSU Banks Vendor Management Managing BFSI Sector Clients End-to-End Bid Evaluation of Vendors for BFSI Clients

• Developed and Managed RFPs and BRDs: Led the creation and management of Request for Proposals (RFPs) and Business Requirement Documents (BRDs) to ensure clear, concise, and comprehensive specifications for project requirements, aligning with client objectives and timelines.
• Crafted Strategic Presentations: Developed high-impact strategy decks for Public Sector Undertaking (PSU) banks, outlining tailored solutions and growth strategies to address specific challenges and opportunities within the banking sector.
• Oversaw Vendor Relationships: Managed end-to-end vendor relationships, including selection, contract negotiation, performance monitoring, and conflict resolution, ensuring that vendors met all quality and delivery standards.
• Client Relationship Management: Managed key clients within the Banking, Financial Services, and Insurance (BFSI) sector, delivering customized solutions and maintaining strong client relationships to drive satisfaction and long-term partnerships.
• Vendor Bid Evaluation: Conducted thorough evaluations of vendor bids for BFSI clients, assessing proposals against technical and financial criteria to recommend the best-fit vendors for project execution.