REKHA KARAKOTI
Anchor/ Producer
DELHI
Summary
Experienced electronic media and content creation specialist with 12 years of Journalism (Electronic Media) experience. Proficient in creating captivating digital content for various platforms. Skilled in devising and implementing multimedia strategies, including video production, social media campaigns, and interactive content. Achieved success in captivating audiences through innovative storytelling and data-driven insights. Possesses a solid background in creative direction and collaborating with cross-functional teams.
Overview
14
14
years of professional experience
Work History
Social Media Content Creator
AIM GROUP
GURUGRAM
05.2023 - 07.2024
- Managed content across multiple platforms for widest audience reach.
- Increased audience engagement through the development of tailored content for each platform.
- Scheduled regular postings using social media management tools, ensuring a steady stream of fresh content for followers'' consumption.
- Managed social media accounts, ensuring timely responses to comments and messages from the community.
- Developed an effective social media strategy, resulting in consistent growth in followers and engagement rates.
- Utilized visual storytelling techniques, incorporating eye-catching images and videos into posts for higher engagement rates.
- Leveraged industry trends and news to create relevant and timely posts that increased audience interest.
- Conducted hashtag research to improve post visibility on various platforms, driving organic follower growth.
- Collaborated with influencers to create sponsored content, expanding brand exposure and attracting new followers.
- Crafted compelling copy for various platforms to drive user interest and interaction.
- Enhanced brand awareness by creating engaging and shareable social media content.
ANCHOR- CUM- SENIOR ASSOCIATE PRODUCER
TV Today Network Ltd, GOOD NEWS TODAY
NOIDA
02.2018 - 05.2023
- Crafted well-written news stories based on facts and edited content when time and space required it.
- Conducted live and taped interviews to obtain information.
- Collaborated with producers and management to develop newscasts, promotions and teases.
- Interviewed individuals from all walks of life and all cultures for breaking news stories.
- Presented news by researching, developing and covering field news events.
- Researched and produced daily news reports.
- Delivered unscripted breaking news and special event coverage to community.
- Attended press conferences and other media events to gather relevant information and quotes for stories.
- Presented developments in stories in live broadcasts and recordings.
PRODUCER
ANCHOR- CUM, NEWS WORLD INDIA
04.2014 - 02.2018
- Producing & Assisting in different programmes
- Anchor in evening prime time
- Voice over for different scripts & packages and special programming
- Hosted/co-hosted special events such as conclave on 3 Years of Modi government.
ASSOCIATE PRODUCER
ANCHOR- CUM, P 7 NEWS, PEARL GROUP
11.2013 - 04.2014
- Producing & Assisting in different programme Anchor in evening prime time
- Editing and writing scripts and packages.
ASSOCIATE PRODUCER
ANCHOR- CUM, SHRI NEWS
01.2011 - 01.2013
- Selected artists, directors and crew members to work on films, television shows and albums.
- Pitched new ideas and arranged interviews and acquisition of footage for stories.
- Produced and anchor a special Automobile show.
- Stepped in to handle additional tasks and duties during producer's absence.
Education
Bachelor of Arts - MASS COMMUNICATION
HNB. CENTRAL UNIVERSITY
04.2009
P. G DIPLOMA - JOURNALISM
PIONEER MEDIA SCHOOL
05.2010
Skills
- Public Presentations
- Video Editing
- Corporate Communications
- Microsoft Office
- Creative Development
- Digital Channel Management
- Media Production
- Content Scheduling
- Creative Direction
- Content Curation
- Audience Engagement
Work Preference
Work Type
Full TimePart TimeContract WorkGig WorkWork Location
On-SiteRemoteHybridImportant To Me
Work-life balanceHealthcare benefitsCareer advancementPersonal development programsCompany CultureWork from home optionPaid sick leaveTimeline
Social Media Content Creator
AIM GROUP
05.2023 - 07.2024
ANCHOR- CUM- SENIOR ASSOCIATE PRODUCER
TV Today Network Ltd, GOOD NEWS TODAY
02.2018 - 05.2023
PRODUCER
ANCHOR- CUM, NEWS WORLD INDIA
04.2014 - 02.2018
ASSOCIATE PRODUCER
ANCHOR- CUM, P 7 NEWS, PEARL GROUP
11.2013 - 04.2014
ASSOCIATE PRODUCER
ANCHOR- CUM, SHRI NEWS
01.2011 - 01.2013
Bachelor of Arts - MASS COMMUNICATION
HNB. CENTRAL UNIVERSITY
P. G DIPLOMA - JOURNALISM
PIONEER MEDIA SCHOOL
Similar Profiles
Madeline LavoieMadeline Lavoie
Marketing Specialist at AIM Group NYCMarketing Specialist at AIM Group NYC
Michèle MegsonMichèle Megson
Executive Assistant at The Aim GroupExecutive Assistant at The Aim Group
Dario Malchiodi AlbediDario Malchiodi Albedi
Responsible for the Congress Exhibition Area at AIM GROUP INTERNATIONAL - AIOM SERVIZI – TLM And MoreResponsible for the Congress Exhibition Area at AIM GROUP INTERNATIONAL - AIOM SERVIZI – TLM And More