Photography, Design- space, print and digital.
Hi, I’m
Rekha Khare
Vadodara
The way to get started is to quit talking and begin doing.
Walt Disney
Summary
Skilled Creative Director adept at overseeing writers, designers and artists to accomplish challenging objectives. Excellent communicator, problem solver and detail-oriented manager proficient in business operations and customer needs.
Overview
25
years of professional experience
18
years of post-secondary education
3
Languages
Work History
Hitachi Energy Ltd., Vadodara, Gujarat
REGIONAL BRAND MANAGER, India and South Asia
2021.10 - Current (2 years & 11 months)
Job overview
- Efficiently established Templafy document generator with all branded templates globally on single day – Go Live, dealing with 500 + stakeholders
- Successfully launched new brand identity in India, to great acclaim
- Provided strong support in re-branding facilities in region at fast pace for upcoming customer events and inaugurations and deployed branded assets in timely and compliant manner, providing executing teams with necessary guidance.
- Compiled product and customer data to generate informed profit projections
- Managed and oversaw creative projects to drive quality, accuracy and deadline management
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
Hitachi ABB Power Grids, Vadodara
REGIONAL BRAND MANAGER, India and South Asia
2021.03 - 2021.10 (7 months)
Job overview
- Efficiently orchestrated Go-live activity and strategically executed transition for upcoming Go-live in region.
- Mentored new joiners in team to understand organizations and start delivering soon.
- Imparted training to approximately 1500 colleagues in region, to explain Brand transition and
Hitachi ABB Power Grids
Communications Lead - Marcom, Brand Events
2020.07 - 2021.03 (8 months)
Job overview
- Accomplishments
- Implemented global targets and metrics for marketing communications initiatives effectively
- Leveraged restricted branding in a proficient and compliant manner for Marcoms, tradeshows, and agreed assets.
ABB India Ltd.
Communications Lead - Marcom, Brand Events
2019.12 - 2020.06 (6 months)
Job overview
- Implemented cost-saving measures by partnering with external media and events company, resulting in a 40% reduction in costs compared to previous year
- Successfully developed and delivered the company's first Annual report in the form of an e-brochure, which was well-received by internal and external stakeholders
- Guaranteed effective communication strategies across various trade media outlets in alignment with ABB’s communication plan to increase Company's visibility.
ABB India Ltd., Vadodara, Gujarat
COMMUNICATIONS MANAGER, Power Grids Business
2008.08 - 2019.12 (11 years & 4 months)
Job overview
- Accomplishments
- Oversaw forecasting, budgeting, and media planning for the local Power Grids business with six critical locations across India and was awarded the extra miler award for flawlessly organizing and delivering global events locally
- Successfully executed an ad campaign at 50% of the cost through strategic planning and skilled negotiation
- Planned and oversaw high-quality photoshoots and video shoots at 60% less than the cost quoted by corporate vendors
- Led the division to participate in over 50 exhibitions and events within a 5-7-year tenure
- Bagged best stall award for the organization twice and earned recognition from the Division manager for effectively building the state-of-the-art customer experience center-PowerTEC
- Conceptualized and successfully executed three major events celebrating 50 years of manufacturing in India, as referenced in a recommendation from my manager, earning 100% satisfaction from ex-location heads, employees, and customers who remembered the event for years.
- Demonstrated creativity and resourcefulness through the development of innovative solutions.
CORPORATE COMMUNICATIONS, Siemens Healthineers
MANAGER
2008.04 - 2008.08 (4 months)
Job overview
- Excelled in efficient communication and swift execution of campaigns and materials for launches and product promotion, resulting in a compliment for working at lightning speed
- Partnered with design agencies, photographers, video agencies, event departments, and external communications to deliver collaterals for the medical division well ahead of schedule.
Ramoji Film City
ASST. CREATIVE DIRECTOR
2007.12 - 2008.04 (4 months)
Job overview
- Orchestrated concept and creative designs for corporate events, conferences, and weddings while ensuring projects met budgets, timelines, and requirements
- Assisted Creative Director in developing strategies, offering creative solutions, and monitoring the performance of creative teams
- Supervised creative teams by providing guidance and project management on various projects and overseeing the creative development of materials from inception to completion
- Key Accomplishments
- Led the creative direction of the star-studded New Year's Eve event, drawing in over 800 attendees
- Implemented cost-effective measures by leveraging in-house event design, resulting in a 15-20% savings on external design agency expenses.
TV Ads
CREATIVE DIRECTOR
2006.08 - 2007.12 (1 year & 4 months)
Job overview
- Analysed trends, evaluated new data, and stayed current with the latest marketing techniques while coordinating creative development and production process encompassing a broad range of marketing/messaging vehicles
- Led and inspired an in-house creative team of Art Directors, Copywriters and collaborated with Photo/Videographers to interpret briefs and narrate story themes into an engaging brand experience across all consumer touchpoints
- Key Accomplishments
- Spearheaded a successful campaign for a local tea brand (Mohanlal Tea), elevating the brand's image and significantly boosting sales
- Directed ad campaign for motivational speaker Shiv Khera and successfully handled multiple other accounts, including Sachin Tendulkar and Pennwalt
- Maximized the capabilities of the in-house creative team, resulting in cost savings and reducing the need for outsourcing talent.
Target Advertising and Marketing, Vadodara, Gujarat
ART DIRECTOR
2005.08 - 2006.08 (1 year)
Job overview
- Oversaw meetings with client servicing team and clients, managed ideation and space design process, provided art direction for designs, photo shoots, and print production, and supervised the execution to ensure a perfect finish
- Partnered with client servicing, graphic designers, and external vendors such as photographers, videographers, and production houses to achieve desired aesthetic of exhibits, displays, and pavilions
- Generated clear ideas and concepts in tandem with a copywriter
- Key Accomplishments
- Coordinated Medical Tourism Pavilion for the Vibrant Gujarat Event, a visionary project of the current Prime Minister of India during his tenure as Chief Minister of state, and subsequently served numerous clients, including India International Trade Fair (IITF) PSUs such as GACL, GSFC, GMDC, and Companies like Inductotherm
- Reduced expenses by directing photoshoots and video shoots for creating promotional materials
- Achieved 15-20% cost savings by efficiently producing designs and artwork with a small team of 2 designers.
One Advertising and Communication Service Ltd
BRANCH HEAD
2003.12 - 2004.08 (8 months)
Job overview
- Pioneered the establishment of the Vadodara branch for the Ahmedabad-based firm and achieved break even within 2-3 months by implementing a PSU and fashion chain on retainer ship
- Accomplished 30-40% cost savings by securing an office at a prime location at highly negotiated rates
- Secured two big clients on retainers and additional accounts, propelling the branch to profitability within a few months of its launch.
Integra
ART DIRECTOR
1998.04 - 2003.08 (5 years & 4 months)
Job overview
- Assessed workload, workflow, and project priorities to improve team performance while liaising with internal and external stakeholders and collaborating with other designers on daily responsibilities
- Participated in client meetings, creative discussions, and strategy discussions, providing insight, guidance, and creative direction while reviewing and approving the material produced by designers
- Troubleshoot design projects with designers to meet business objectives and client needs and ensure projects are on time, on budget, and reflect correct branding standards
- Key Accomplishments
- Empowered a team of 11+ talented designers in ideation, creative, strategic development, and execution process
- Conceptualized and executed the brand identity and campaign for the renowned mineral water brand Manikchand Oxyrich at the prestigious Filmfare awards for Bollywood
- Art Directed the launch of the Holiday Inn property in Vadodara, featuring renowned celebrities
- Optimized cost savings by utilising the in-house talent for events, resulting in a 20-25% reduction in external team expenses
- Successfully executed a direct campaign for the Vadodara Police, raising mass awareness about emergency pager numbers.
Education
Indian Institute of Management , Indore
Executive Programme from Executive Programme in Branding And Advertising
2022.10 - 2023.05 (7 months)
Bhavan’s Rajendra Prasad Institute of Communication & Management , Vadodara
PG Diploma from Marketing and Sales Management
1995.01 - 1996.01 (1 year)
The Maharaja Sayajirao University of Baroda , Vadodara
BA from Fine Arts), Graphic Design, Typography, Visual Communications
1991.01 - 1995.01 (4 years)
Zenith High School , Vadodara
Higher Secondary from Science
1977.01 - 1989.01 (12 years)
Skills
Creative Direction
undefinedAdditional Information
- HONORS & AWARDS , X-tra Miler Award for Displaying “Values in Action”
- Best Stall Award in Domestic Exhibitors Category Trailblazers Team Award for Outstanding Collaboration
Interests
Timeline
Indian Institute of Management
Executive Programme from Executive Programme in Branding And Advertising
2022.10 - 2023.05 (7 months)
REGIONAL BRAND MANAGER, India and South Asia
Hitachi Energy Ltd.
2021.10 - Current (2 years & 11 months)
REGIONAL BRAND MANAGER, India and South Asia
Hitachi ABB Power Grids
2021.03 - 2021.10 (7 months)
Communications Lead - Marcom, Brand Events
Hitachi ABB Power Grids
2020.07 - 2021.03 (8 months)
Communications Lead - Marcom, Brand Events
ABB India Ltd.
2019.12 - 2020.06 (6 months)
COMMUNICATIONS MANAGER, Power Grids Business
ABB India Ltd.
2008.08 - 2019.12 (11 years & 4 months)
MANAGER
CORPORATE COMMUNICATIONS, Siemens Healthineers
2008.04 - 2008.08 (4 months)
ASST. CREATIVE DIRECTOR
Ramoji Film City
2007.12 - 2008.04 (4 months)
CREATIVE DIRECTOR
TV Ads
2006.08 - 2007.12 (1 year & 4 months)
ART DIRECTOR
Target Advertising and Marketing
2005.08 - 2006.08 (1 year)
BRANCH HEAD
One Advertising and Communication Service Ltd
2003.12 - 2004.08 (8 months)
ART DIRECTOR
Integra
1998.04 - 2003.08 (5 years & 4 months)
Bhavan’s Rajendra Prasad Institute of Communication & Management
PG Diploma from Marketing and Sales Management
1995.01 - 1996.01 (1 year)
The Maharaja Sayajirao University of Baroda
BA from Fine Arts), Graphic Design, Typography, Visual Communications
1991.01 - 1995.01 (4 years)
Zenith High School
Higher Secondary from Science
1977.01 - 1989.01 (12 years)
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