Summary
Overview
Work History
Education
Skills
Websites
Additional Information
Awards
Timeline
Generic
Rekha Singh Chocken

Rekha Singh Chocken

Bangalore

Summary

Product manager with 14+years of experience in Product Management(Mobile and web apps ), Digital transformation, Data Analysis, People Management, Agile development. Inventory Management, Supply Chain across US, Japan and India. Data Driven and customer focused with extensive experience in product design for top eCommerce companies such as Flipkart, auto giants like Nissan Motors and Financial firms like JPMorgan Chase.

Overview

14
14
years of professional experience

Work History

VP Product

JPMorgan Chase
NewYork
11.2021 - Current
  • Build and migrate the platform services for CDA (Chase Digital Assistance or Chatbot housed in chase mobile app) and search functionalities to cloud(AWS)
  • Led a global team in launching the CDA on the Rasa framework, optimizing performance and scaling to achieve a 36% year-over-year increase in customer engagement
  • Implemented IMFL (Intent Model Feedback Loop) into the CDA, utilizing real-time production data for ongoing training, resulting in a remarkable 21% increase in task completion rates
  • Additionally, integrated AHAA (Always Have an Answer), boosting task coverage by 25% and strengthening the CDA's ability to provide comprehensive responses
  • Strengthen the core CDA platform to transform it into an omnichannel conversational AI platform, enabling partner channels (IVR, Travel, Search) to deliver a cohesive user experience for engaging digital users across various channels.

Product Manager

Nissan Digital
Yokohama
09.2018 - 10.2021
  • Design web and mobile-based applications for After Sales Quality division of Nissan Motors
  • Achieved complete digital transformation of the division over a period of 9 months
  • Designed a mobile app “Q-GO” for the senior executives of Nissan to analyse various business metrics in real time from any global location
  • Led a team of 15+ developers from cross-domain teams across Yokohama, Nashville and Trivandrum to produce AI-based predictions (on app and web) for key business indices
  • Improved the CSI (Customer Satisfaction Index) and SSI (Sales Satisfaction Index) of Nissan from 3.5 to 4.5 (on a scale of 10)
  • Achieved 20% cost saving by building in-house applications/projects
  • Digitized the Plant Health Check Audit Process for Nissan and Renault plants across the globe
  • Successfully launched the MVP in March’21 for all 28 plants of Nissan, which resulted in a business benefit of 13.5 MJPY.

Associate Product Manager

Altisource (Hubzu)
Bangalore
05.2013 - 04.2018
  • Make decisions for the design, implementation and launch of products and features for a real estate platform Hubzu.com, which conducts online auctions for bank owned properties in the United States
  • Lead a team 14+ engineers to launch features from conception to release, which optimized the conversion funnel for Hubzu
  • Designed an algorithm to optimize the bid increment amounts dynamically in auction
  • The integration of the program led to 10% increase in the overall revenue
  • Designed and launched a feature, which requires the buyer to make a deposit upfront
  • In addition, devised a comprehensive plan, which would verify the availability of funds of potential buyers
  • The programs reduced fallouts by 40%, and brought down the days on market for foreclose properties by 10%
  • Reduction in costs for Hubzu by 30%, by integrating the system with Idology, an application for verifying the identity of potential buyers in Hubzu
  • Achieved 10% reduction in 28days fallout by designing and implementing a logic to block fraudulent bidders from gaming the system
  • Made Hubzu self-sufficient for buyers by integrating the system with Rently.com thereby, also enabling Hubzu to capture both selling as well as buying commission.

Lead SCM

20North.com/Zansaar.com
Bangalore
08.2010 - 03.2013
  • Managing international logistics, customs and deliveries
  • Designed and delivered order fulfilment system for placing orders, planning international logistics, custom clearance and delivery
  • The automated process brought 40% reduction in overall delivery time
  • Reduced the cost of delivery by 21%, by making the process free from possible human error
  • Increased 20North’s revenue by 25% by adding new sales channel to the marketplace.

Procurement Analyst and Programmer

Flipkart
Bangalore
05.2010 - 07.2010
  • Prepare and Analyze reports for resource allocations, order fulfillment, refunds and cancellation for Flipkart, leading eCommerce Company in India
  • Reduced the cost in inventory management by 10%
  • Automated the order finalization process, thereby reducing the manual effort by 15%.

Education

Bachelor of Engineering -

R.V. College of Engineering
01.2009

Diploma in Computer Science -

BSF Institute of Technology

Skills

  • Expertise in product design, web and mobile app design, agile methodologies, A/B testing, data analysis Chatbots with NLU and search engine optimization
  • Deep understanding of the eCommerce ecosystem, customer behavior, inventory management and supply chain
  • Comprehensive knowledge of the investment banking, real estate, foreclosure and mortgage industry in the United States
  • Worked and collaborated with multi-cultural and cross-functional teams across Asia, US and Europe
  • Proficiency in programming languages such as C, Net, SQL and open source frameworks

Websites

Additional Information

A passionate athlete, having led teams of mountaineers to the summits of 6000m+ peaks across India, Nepal and Africa. Recently cycled across a 1000 km stretch from Manali to Leh in 7 days with limited resources and budget.

Awards

  • Awarded by the Government of Haryana in 2019 with the Kalpana Chawla Shaurya Award for exemplary work in woman empowerment
  • CET Rank: 22

Timeline

VP Product

JPMorgan Chase
11.2021 - Current

Product Manager

Nissan Digital
09.2018 - 10.2021

Associate Product Manager

Altisource (Hubzu)
05.2013 - 04.2018

Lead SCM

20North.com/Zansaar.com
08.2010 - 03.2013

Procurement Analyst and Programmer

Flipkart
05.2010 - 07.2010

Bachelor of Engineering -

R.V. College of Engineering

Diploma in Computer Science -

BSF Institute of Technology

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Rekha Singh Chocken