Rekha Sorout
Director-Sales & Marketing
Faridabad
Summary
Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.
Overview
12
12
years of professional experience
Work History
Director-Sales & Marketing
E Control Devices Pvt .td.
04.2012 - Current
- Established key performance indicators to track progress towards organizational goals, adjusting tactics as needed for optimal results.
- Negotiated contracts with vendors and partners, securing favorable terms that supported company objectives.
- Streamlined internal processes, enhancing efficiency within the sales and marketing departments.
- Managed budgets for sales and marketing activities, ensuring optimal allocation of resources for maximum return on investment.
- Fostered a culture of continuous improvement within the department by regularly assessing performance metrics, providing constructive feedback, and motivating staff members to excel in their roles.
- Increased sales revenue by implementing targeted marketing strategies and cultivating strong client relationships.
- Built a high-performing sales team through strategic recruitment, training, and mentorship initiatives.
- Boosted brand visibility with innovative marketing campaigns across digital and traditional channels.
Education
Master of Computer Applications - Computer Software And Media Applications
Delhi University
Delhi 04.2001 -
Skills
Data-driven decision-making
Competitor Analysis
Search Engine Optimization
Product positioning
Video Marketing
Sales Performance
Strategic Planning
Competitive Analysis
Marketing Analytics
Timeline
Director-Sales & Marketing
E Control Devices Pvt .td.
04.2012 - Current
Master of Computer Applications - Computer Software And Media Applications
Delhi University
04.2001 -