Relma Noronha
Senior Marketing Engagement Analyst
Mumbai,MH
Summary
Dynamic marketing professional with a proven track record at Accenture, excelling in project management and team collaboration. Spearheaded brand initiatives that enhanced efficiency and improved performance reporting. Skilled in and adept at root-cause analysis, driving strategic decisions that elevate brand awareness and foster growth.
Overview
5
5
years of professional experience
Work History
Senior Marketing Engagement Analyst
Accenture
05.2025 - Current
- Managed end-to-end delivery of brand and communications projects across Australia and New Zealand, overseeing creative production.
- Collaborated with cross-functional teams to identify opportunities for process improvement and increased efficiency.
- Improved internal knowledge sharing by developing comprehensive documentation outlining standard operating procedures for various tasks.
- Maintain daily dashboard hygiene, and deliver weekly and monthly performance reports to drive data-informed decision-making.
Senior Brand Partner
Sparkt Advertising
04.2024 - 04.2025
- Collaborated in the development of brand positioning and production of Ad films for clients, including research, analysis, recommendations, and implementation for Vicks, Concord Enviro, Rochem India, Tata AMC, Neurobion, Evion, and Livogen.
- Led cross-functional teams to develop integrated marketing plans that elevated brand awareness and drove sales growth.
- Expanded distribution channels by identifying and securing partnerships with complementary businesses.
- Evaluated campaign performance by analyzing key metrics which informed future strategy adjustments for continuous improvement.
Brand Executive
EssenceMediacom
04.2022 - 03.2024
- Established long-term client relationships through consistent delivery of high-quality media plans.
- Enhanced client satisfaction by streamlining communication channels and improving response times.
- Co-ordinated with P&G health brand teams for integratedcampaigns(Neurobion,Livogen,Nasivion,Vicks)
- Planned and executed YT & OTT campaigns for Vicks Steampods.
- Identified trends and assessed opportunities to improve processes and execution.
Management Trainee
DDB Mudra Group
01.2021 - 03.2022
- Gained knowledge of company policies, protocols and processes.
- Developed problem-solving abilities through hands-on experience with real-life business scenarios.
- Used company reports to media performance for brands.
Education
MBA - Communication Management
Symbiosis International University
Pune 04.2001 -
Bachelor's of Commerce (Accounting & Finance) - Financial Accounting
St. Andrew's College
Mumbai 04.2001 -
Skills
MS Excel
Documentation and reporting
Report preparation
Root-cause analysis
Team collaboration and leadership
Decision-making
Time management
Process enhancement
Issue identification
Project management
Attention to detail
Verbal and written communication
Accomplishments
- Achieved Best Media Strategy Presentation at The Media Emvies in 2023 for Whisper India
Timeline
Senior Marketing Engagement Analyst
Accenture
05.2025 - Current
Senior Brand Partner
Sparkt Advertising
04.2024 - 04.2025
Brand Executive
EssenceMediacom
04.2022 - 03.2024
Management Trainee
DDB Mudra Group
01.2021 - 03.2022
MBA - Communication Management
Symbiosis International University
04.2001 -
Bachelor's of Commerce (Accounting & Finance) - Financial Accounting
St. Andrew's College
04.2001 -