A result oriented professional with over 16 years' experience in multifunctional roles including, project management, Sales management production management, relationship management, sales & marketing of Roofing sheets, SOLAR power plants and automobile retro-fitment.
Deft in process mapping, budgeting, integrated business planning, strategy development, distribution, warehousing, and materials management
Proven track record of experience in conceptualizing strategic sourcing process, procurement costs, cost reduction metrics and bottom line performance indicators
Ability to develop new vendors and achieving cost saving purchases within the set time with skills in managing material, strategic sourcing and controlling inventory.
Capability to develop and oversee operating budgets and communicate with other departments, vendors and executive management to meet procurement goals
Proven understanding of business needs and translating them into sourcing strategy, developing & improving purchasing programs to meet corporate objectives.
Results-driven professional with proven expertise in dealer development, channel management, and network expansion in the battery manufacturing industry. Skilled in recruiting, onboarding, and training dealers to strengthen market presence and improve customer reach. Adept at monitoring dealer performance, implementing incentive programs, and driving sales growth across territories.
Strong ability to leverage market intelligence, competitive analysis, and pricing strategies to support dealer success. Experienced in building long-term partnerships, ensuring compliance with company policies, and enabling self-sufficiency in dealer operations.
Committed to delivering sustainable business growth through strategic dealer network development and channel optimization.
Overview
2026
2026
years of professional experience
24
24
years of post-secondary education
4
4
Languages
Work History
Project Manager
READY ASSIST
Bangalore Urban District
01.2025 - Current
Sales Leadership:
Spearheaded sales initiatives for CNG conversion kits, achieving 100% increase in adoption within the first year.
Developed and implemented a structured sales process for B2C and B2B clients, improving lead-to-conversion ratio by 25%.
Trained and coached sales teams on product benefits, pricing strategies, and objection handling for CNG conversions.
Marketing Excellence:
Collaborated with marketing team for marketing campaigns highlighting cost-efficiency and environmental benefits of CNG vehicles, resulting in a 40% increase in inquiries.
Managed digital and offline marketing channels, including social media, email, and local events, to enhance brand visibility.
Created educational content and promotional materials that simplified technical information for prospective customers.
Collaborated with product teams to launch seasonal promotions and incentive programs for CNG conversion adoption.
Regional Sales Manager
BEACON TECHNOLOGIES
KOCHI
7 2021 - 12.2023
Developed and implemented retail business plans to achieve monthly and annual sales targets for Authorized Franchisee (AF) outlets, ensuring alignment with overall dealer network expansion goals.
Collaborated with franchise dealers, distributors, and sales managers to design and execute multi-channel sales strategies (Digital & Brick-and-Mortar), increasing retail penetration and market share.
Conducted performance reviews and sales audits across AFs; implemented corrective action plans that improved retail sales performance and revenue realization.
Built conviction and ownership among Area and Sales Managers by driving accountability, aligning KPIs, and fostering a high-performance sales culture.
Strengthened dealer network productivity through market analysis, competitor benchmarking, and customer insights, enabling data-driven decision-making and improved retail execution.
Delivered training and capability-building programs for franchisee sales teams, focusing on digital enablement, CRM tools, retail execution, and customer engagement best practices.
Enhanced channel partner relationships by conducting joint business planning sessions, negotiating growth targets, and implementing sales incentive schemes to boost dealer motivation.
Coordinated cross-functional teams (supply chain, marketing, service, and finance) to ensure inventory availability, promotional effectiveness, and after-sales service delivery at franchisee outlets. Spearheaded the sales and marketing efforts for Solar Power Plants, inverters, online UPS, and Lithium Batteries, targeting Solar Integrators in Kerala
Successfully handled sales and promotion of Solar Combo and Lithium-Solar Combo products
Achieved significant increase in annual sales, driving revenue growth from 100 lakhs to 300 lakhs over a period of one year
Built and managed high-performing sales team of 2 sales engineers, providing training, guidance, and support to ensure their success
Led the recruitment and training process, effectively identifying and hiring top talent for sales team
Developed and executed comprehensive marketing strategies to enhance product visibility, brand awareness, and customer engagement
Compiled product and customer data to generate informed profit projections
Liaised with B2B clients to better understand business needs and current market landscape.
Operations Manager
PARAMOUNT PRE-ENGINEERED BUILDINGS
THRISSUR
07.2018 - 03.2020
Responsible for sales of roofing sandwich panels and all types of roofing sheets, roofing single skin sheets, purlins in South India
Products handled - PEB, All type of roofing shingles including Roof Sandwich panels, single skin sheets, purlins, decking sheets
Responsible for increasing quarterly sales from 90 lakhs to 270 lakhs over a period of 1 year
Managed a sales team of 6 to 8 sales engineers
Responsible for hiring training and mentoring sales and project team.
Responsible for evaluating and appointing Sub contractors for erection and material supply of consumables and secondary components of Pre-engineered buildings
Responsible for evaluating and appointing agents for component sales across Kerala
Responsible for increasing annual sales from AED 15 Million to AED 80 million from FY 2010 to FY 18 for the company and a personal portfolio from AED 4 Million to AED 20 million from 2011 to 2017
Responsible for sales of roofing sandwich panels and all types of roofing sheets, roofing single skin sheets, purlins in Middle East
Products handled - PEB, All type of roofing shingles including Roof Sandwich panels, single skin sheets, purlins, Roof decking sheets
Analyzed the latest market trends and tracked the competitor's activities thereby providing valuable inputs to streamline the marketing and brand visibility strategies
Organized client acquisition events across the Middle East region and actively involved in policy discussions concerning client complaints/feedbacks
Assessed marketing opportunities, target markets, intelligence gathering on clients & competitors while generating leads for possible sales & following-up sales activity
Planned and directed staffing, training, and performance evaluations to develop and control sales to stimulate interest and establish and expand leasing programs
Managed sales team of 10 sales engineers
Motivated sales force by planning monthly, quarterly and annual sales strategies, determined sales efforts and monitored customer preferences for resolving complaints regarding sales and service
Set deadlines, assigned responsibilities and monitor and summarize progress of project
Successfully managed project deadlines and maintain daily reports and updates to achieve milestone and keep project on track
Responsible for hiring and training of sales, engineering and the operations team.
Production Manager
VIBGYOR INTERNATIONAL, FZ LLC
10.2009 - 10.2011
Responsible for increasing execution of production; managed a team of 55 workers and 3 Production engineers
Managed the team and increased production from 14,000 m2 of 35,000 m2 production per month
Reduced rejection and rework from 1% and 10% to 0.1% and 2% respectively by continuous upgradation of quality circles
Planned and effected preventive maintenance of various machines to increase machine uptime and hence increase bottom-line
Responsible for operational procurement activities and supported various projects while reduced the overall Operational cost and contributed to the company's bottom-line
Negotiated contracts and formulated policies with suppliers involving commercials and competitive pricing for packages related to large commercial structures/building projects
Optimized value from supplier relationships by participating in the development of specifications for equipment, products or substitute materials.
Education
MBA - Human Resources Management
Uttaranchal University
Uttaranchal
03.2025
Bachelor of Science - Mechanical Engineering
University of Calicut
Calicut
04.2001 -
Skills
MS Office Suite (Outlook, Word, Excel, PowerPoint)
Internet Applications
Sales Management
Operations Management
Contract Negotiation
Strategic Planning
Sales & Marketing
Project Management
Project Planning
Customer Relationship
Requirement Gathering
Reporting/Documentation
Liaising/Coordination
Budgeting/Forecasting
Cultural Diversity
Market Analysis
Sales initiatives and techniques
Sales Leadership
Market Research
Competitive Analysis
Forecasting and Reporting
Negotiation and Persuasion
Analytical Thinking
Business Administration
Contract Negotiations
References
Abraham Joseph, Director - Sales, Beacon technologies, +91 8606448890 / +254 702652128
Activities
Led the Project Exhibition Group During - TORQUE 2005 & TORQUE 2006, The Annual Technical Symposium of Mechanical Engineering Department of MES College of Engineering.
Patient Navigator/Credentialing Contractor at Assist Health Group (Radiology/Colonoscopy Assist)Patient Navigator/Credentialing Contractor at Assist Health Group (Radiology/Colonoscopy Assist)