3
Languages
23
years of professional experience
Results-driven Marketing Operations leader specializing in CRM strategy and process optimization. Experienced CRM administrator and implementation lead for Salesforce and HubSpot—defined requirements, supervised migrations and vendor partnerships, and integrated systems with marketing and telephony platforms. Improved lead-to-opportunity handoffs and reduced Lead Management SLA from 56 to 24 hours through process redesign, routing rules, and automation; built sales dashboards and reporting to improve pipeline visibility and forecast accuracy. Collaborative partner to Sales, Inside Sales and Marketing, focused on standardizing processes, driving adoption, and improving team productivity.
Work History
Sr. Manager – Marketing Operations
19 Years 5 Months- Led Marketing Operations and CRM strategy for Inside Sales, defining SLAs, lead qualification criteria, and routing rules that reduced Lead Management SLA from 56 hours to 24 hours.
- Owned end-to-end CRM implementations, including Salesforce (2011–2025) and HubSpot (2025–2026), managing requirements gathering, configuration, data migration, user acceptance testing, and deployment.
- Partnered with business leaders to understand requirements and recommend technology and process improvements aligned with organizational objectives.
- Presented CRM roadmaps, process enhancement recommendations, reporting frameworks, and integration strategies to leadership and key stakeholders.
- Managed relationships with technology vendors including Salesforce, HubSpot, Outreach, Qualified.com, Workato, Ring Lead, Bizzabo, and Inbox Insights.
- Designed and delivered executive dashboards and performance reports providing visibility into pipeline health, forecasted revenue, conversion metrics, and team productivity.
- Standardized Inside Sales processes and led training initiatives that improved user adoption, process consistency, and operational efficiency.
- Coordinated with Sales, Marketing, IT, Operations, and external partners to ensure successful implementation of CRM and sales enablement solutions.
- Supervised project timelines, testing, resource coordination, deployment activities, and issue resolution to ensure project success.
- Supported business growth initiatives through scalable CRM processes, reporting enhancements, and operational improvements.
Sr. Associate
1 Year 6 Months- Supported Delta Air Lines customers by handling service requests, resolving inquiries, and ensuring high levels of customer satisfaction.
- Managed escalations and collaborated with operational teams to provide timely and effective issue resolution.
- Maintained accurate customer records and contributed to process improvement initiatives focused on service quality and operational efficiency.
Education
High School Diploma
Skills
CRM Strategy & Administration (Salesforce
HubSpot)
CRM Implementations & Data Migration
Marketing Operations Management
Process Design & Optimization
Lead Management & Routing Automation
Sales Operations & Pipeline Reporting
Dashboard Development & Analytics
Vendor & Stakeholder Management
System Integrations (Marketing & Telephony Platforms)
Change Management & User Adoption
Team Training & Enablement
Problem Solving & Continuous Improvement
Salesforce
HubSpot
Outreach
Qualified.com
Workato
RingLead
Bizzabo
Excel
Power BI/Tableau
Interests
Reading
Traveling
Languages
English
Hindi
Marathi
Details
Date / Place of Birth: 28 March 1983, Mumbai
Timeline
Sr. Manager – Marketing Operations
GEP Solutions Pvt. Ltd.
02.2007 - 07.2026Read More
Sr. Associate
Wipro
01.2004 - 07.2005Read More
St. Mary's Junior College
High School Diploma
Read More