Renuka Devi G

Understanding its knowledge and abilities-particularly in the areas of finance and marketing, which are the India's fastest-growing industries-was the driving force behind this.

Key Responsibilities and Learnings:

• Product Knowledge: Gained insights into products like UltraTech Cement, white cement, and PVC pipes.
• Service Offerings: Explored services such as home finance, Vaastu advisory, and mobile concrete expert assistance.
• Marketing Strategies: Analyzed the marketing mix and promotional campaigns of UltraTech Cement.
• Types of Cement: Learned about OPC, PPC, and PSC, and their applications.
• Ready-Mix Concrete (RMC): Understood the manufacturing and delivery process.
• Logistics and Supply Chain: Studied logistics processes and cost management.
• Customer Engagement: Focused on customer satisfaction through 'Mission Happiness'.
• Creative Strategies: Developed and executed integrated mobile campaigns.