Renuka Shivaputra
Key Account Manager
Bengaluru
Summary
Dynamic Account Manager offering expertise in building partnerships, retaining key accounts and enhancing profit channels. Strong leader with proficiency in growing professional network, influencing decision-makers and devising successful strategies. Collaborative and strategic team leader with robust background in customer relationship management.
Overview
9
9
years of professional experience
4
4
Languages
Work History
Key Account Manager
BigHaat Agro Pvt Ltd
02.2023 - Current
- Successfully transitioned from targeting emerging brands to established ones, resulting in a significant increase in annual contract value.
- Diversified marketing strategies beyond native assets to include content engine creation, performance marketing, exclusive brand pages, and collaborations with agricultural students.
- Elevated annual contract value from ₹3,60,000 to ₹45,00,000 through effective client conversion and retention strategies.
- Achieved a conversion rate of 56.25% by successfully converting 9 out of 16 pitched clients.
- Maintained an 88.89% client retention rate, retaining 8 out of the 9 converted clients.
- Facilitated successful product launches for clients, demonstrating trust and confidence in provided services.
- Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
- Strengthened client relationships through regular communication and effective problemsolving.
- Organized cross-functional teams to address complex client requests or projects efficiently, resulting in increased satisfaction levels among key accounts holders.
- Negotiated contract renewals with existing clients, securing long-term commitment and fostering ongoing collaboration.
- Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
- Mentored junior members of the team in key account management best practices, fostering a culture of continuous learning and professional growth within the organization.
- Initiated cross-selling and upselling strategies to maximize account revenue potential.
- Tailored sales pitches to address unique challenges and needs of each key account, improving conversion rates.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Generated advertising brochure for vendor use.
Territory Manager
UPL
10.2021 - 11.2022
- Given a impetus to sales with a growth of 1800%.
- Built entirely new team of 2 marketing development officers & 2 field officers.
- Got the distributors channel aligned.
- Co-ordinated with marketing team in appointing 80 F3s(Key farmers being benefited through usage of our products) which helped in achieving word of mouth strategy for UPL products.
- Led sales & marketing team for participation in various product launches and trade shows. In co-ordination with marketing team, I designed various marketing materials which read various combination of molecules that could be included in farmer practices.
- I also have designed postal cards, friendship bands of certain products which signified farmers friendship with their land through our products.
- Championed new product adoption by effectively communicating its unique selling points and benefits to clients, resulting in accelerated sales growth.
- Attended trade shows and industry events to promote company products and services.
- Collaborated with marketing to develop territory-specific promotional materials, ensuring messaging resonated with local market nuances.
- Conducted comprehensive territory analyses to identify under-served areas and opportunities for expansion, leading to strategic realignment of sales efforts.
Business Analyst
Our Food Pvt Ltd
05.2021 - 09.2021
- Studied the business process of various processing units to identify challenges and provide feasible solutions for their stake holders.
- Prepared RFP to APPFS for setting up Processing units in Andhra Pradesh.
- Business plan for Central Warehousing Corporation, SBI and BIDA.
- Prepared testimonials on stakeholders feedback and reviews.
- Handled social media platform to promote company's operations.
Graduate Assistant
College of Agriculture, Vijayapura
06.2016 - 08.2018
- Worked on a project "Enhancing the survivability of bio inoculants through formulation preparation".
- Involved in marketing activities to introduce Bio fertilizers to rural community, where we had conducted demos, field days.
Education
PGDM - Agribusiness
ICAR - National Academy of Agricultural Research Management
Hyderabad, Telangana State04.2021
BSc - Agriculture
University of Agricultural Sciences, Dharwad
Vijayapur, Karnataka04.2016
Skills
Digital Marketing
Sales & Marketing
Web Analytics
MS Office
Key account management
Data-driven decision making
Consultative selling
Social media marketing
Account performance analysis
Teamwork and collaboration
Analytical thinking
Problem-solving abilities
Adaptability and flexibility
COURSES
- Digital Marketing
- Excel skills for Business
- Web Analytics
- Design Thinking
- Business Communication
Timeline
Key Account Manager
BigHaat Agro Pvt Ltd
02.2023 - Current
Territory Manager
UPL
10.2021 - 11.2022
Business Analyst
Our Food Pvt Ltd
05.2021 - 09.2021
Graduate Assistant
College of Agriculture, Vijayapura
06.2016 - 08.2018
BSc - Agriculture
University of Agricultural Sciences, Dharwad
PGDM - Agribusiness
ICAR - National Academy of Agricultural Research Management
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