Reshika Gupta

Increased brand awareness through creation and management of social media channels, boosting social media engagement .

• Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
• Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
• Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
• Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
• Created email blast campaigns to target key customers.
• Oversaw preparation of marketing copy, images, videos, emails and other collateral.
• Directed marketing projects through conceptual planning, schedule management and final implementation.
• Created printed marketing materials designed to drive campaigns.
• Developed creative presentations, trend reports, kitted assets and product data sheets.
• Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
• Worked on making creatives for social media and writing content.
• Co-ordinate and guided Agencies for ads and creatives.

• Qualified incoming team marketing and sales leads to assist with prospecting new contacts.
• Helped sales professionals maintain customer relationships by making follow up calls to recent buyers.
• Shadowed sales professionals to gain deeper insight into best practices and strategies for maximizing sales revenue.
• Tracked, measured and reported on trends for sales team analysis and decision making.
• Demonstrated products to customers, answered questions and redirected objectives to positive features.
• Managed customer expectations and helped navigate sales processes.
• Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
• Developed, maintained and utilized diverse client base.
• Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
• Promoted conversion of casual shoppers into customers through product knowledge and product solutions to meet customer needs.
• Worked independently with minimal supervision.
• Built relationships with customers and community to promote long term business growth.
• Set and achieved company defined sales goals.

• Designed, implemented and monitored web pages, plugins and functionality for continuous improvement using Wix.
• Optimized company's website and main corporate blog to boost SEO traffic to sites.
• Collaborated with marketing, representing web team to establish project goals, projections and milestones.
• Adhered to SEO best practices while designing sites.
• Generated web hosting presence to accommodate specified needs and maintain files on account.
• Used social media tools like Hootsuite, Buffer and many more

• Assisted marketing coordinators and graphic designers with website copywriting and proofing.
• Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
• Collaborated with team members to help expand marketing channels.
• Created engaging content for LinkedIn, Facebook and Instagram.
• Performed market analysis and researched latest trends.
• Tracked social media trends and adapted to attract target follower demographic.
• Maintained editorial calendar to keep content timely, relevant and engaging.
• Monitored web traffic to analyze website performance.
• Assisted in creating written, video and image content for marketing channels.
• Participated in brainstorming meetings to develop marketing collateral.
• Worked with sales teams as well