Reshma Ameer Shaikh
CRM & Loyalty Marketing Specialist | Digital Campaigns (Web & App)
Mumbai
Summary
Results-driven Digital Marketing & CRM Specialist with 3+ years managing loyalty campaigns for an Ireland-based telecom brand (Three+) serving 800K+ users. Skilled in campaign strategy, category-specific offer management, Agile workflows, presales, and performance reporting. Proficient in Canva, Excel, JIRA, CRM platforms, and stakeholder presentations. Recognized for top performance, innovative campaign execution, and driving measurable engagement improvements.
Overview
4
4
years of professional experience
3
3
Certificates
Work History
Senior Content Development & CRM Marketing Specialist
Tech Mahindra Ltd.
Mumbai
04.2024 - Current
- Promoted to Senior Content Development Specialist for all categories within the loyalty program.
- Managed 50+ loyalty campaigns/month, including 10+ competitions for 800K+ users across web & mobile app.
- Transitioned team to Agile ways of working, improving campaign efficiency and cross-functional collaboration.
- Built, tested, and launched offers on internal CRM & loyalty platforms, ensuring seamless execution and faster go-live.
- Led major campaigns: Dormant Base Reactivation, Christmas Promotions, EOY Mega Competitions, Electric Picnic Festival.
- Achieved 20% increase in 30-day engagement and 11% YoY growth in 60-90 day re-engagement.
- Enhanced redemption rates through targeted segmentation, refreshed creatives, and optimized copy.
- Designed marketing assets in Canva & Article 360 Storyline; maintained dashboards in Excel.
- Prepared Quarterly & Yearly Business Review presentations for senior stakeholders.
- Awards & Recognition: Multiple Top Performer awards (monthly), Phoenix Award (Jun 2024–Jun 2025).
- Three+ Loyalty Program, Ireland
Content Development Specialist (Music Category)
Tech Mahindra Ltd.
Mumbai
03.2023 - 03.2024
- Managed all loyalty campaigns for the Music category, including promotions, competitions, and engagement campaigns.
- Built 300+ pre-sales content and offer proposals for upcoming campaigns and partner collaborations.
- Collaborated with internal and external stakeholders to plan category-specific strategies.
- Optimized campaign creatives and copy to boost engagement and redemption metrics.
- Recognized multiple times as Top Performer for category campaign excellence.
- Three+ Loyalty Program, Ireland
Process Trainer
Tech Mahindra Ltd.
Mumbai
04.2022 - 02.2023
- Developed training content aligned with CRM processes and customer engagement standards.
- Created SOPs, learning modules, and presentations to improve process efficiency and team performance.
- Awarded multiple times as Top Performer for training and content development contributions.
- Provided one-on-one mentoring to help individuals reach their full potential within the organization.
- Mentored new hires, resulting in stronger staff development and increased productivity.
- Delivered dynamic presentations to facilitate learning and retention among diverse audiences.
Education
H.S.C - Commerce
Maharashtra Board
S.S.C -
Maharashtra Board
TYBA - Literature & Sociology
01.2026
Currently Pursuing
Skills
CRM & Loyalty Marketing
Digital Campaign Management (Web & App)
Agile Ways of Working
Offer & Content Strategy
Category-specific Campaigns (Music)
Customer Segmentation & Engagement
Effective schedule coordination
Multitasking Abilities
Customer service
Administration and reporting
Strategic planning
Certification
HubSpot Content Marketing
Timeline
Senior Content Development & CRM Marketing Specialist - Tech Mahindra Ltd.
04.2024 - Current
Content Development Specialist (Music Category) - Tech Mahindra Ltd.
03.2023 - 03.2024
Process Trainer - Tech Mahindra Ltd.
04.2022 - 02.2023
- TYBA, Literature & Sociology
- H.S.C, Commerce
- S.S.C,
KEY ACHIEVEMENTS
Phoenix Award (2024–2025) for outstanding campaign performance., Multiple Top Performer awards across all roles at Tech Mahindra., Recognized for launching high-impact national and category-specific campaigns and boosting loyalty engagement metrics., Contributed to process optimization, Agile adoption, and faster campaign deployment.
TOOLS & TECHNOLOGIES
- Internal CRM & Loyalty Platforms
- Canva
- Article 360 Storyline
- MS Excel
- PowerPoint
- JIRA
- Web & App Campaign Tools