RESHMA C H
Thrissur
Summary
Digital marketing professional with proven track record in driving impactful campaigns and boosting online presence. Expertise in SEO, SEM, content strategy, and social media management. Strong collaborator focused on achieving results and adapting to dynamic marketing needs. Reliable team player known for delivering consistent outcomes.
Overview
10
10
years of professional experience
1
1
Certification
Work History
DIGITAL MARKETING COORDINATOR
MANAPPURAM RITHI JWELLERS
09.2023 - Current
- Developed branding strategies for luxury gold and diamond jewelry
- Created innovative campaigns aligned with trends, cultural events, and customer preferences.
- Managed 360-degree marketing campaigns across online and offline platforms, driving engagement and conversions.
- Optimized social media and digital ad campaigns to achieve ROI-driven results.
- Conducted market research to identify jewelry trends and customer preferences for targeted campaigns.
- Analyzed competitor strategies and customer data to enhance brand positioning.
- Collaborated with creative teams to produce high-quality content and marketing materials.
- Coordinated branding efforts across digital and retail channels, mentoring junior team members.
- Boosted brand visibility and online sales through targeted marketing strategies.
- Proposed cost-effective, impactful campaigns that optimized the marketing budget.
- Conduct Comprehensive Keyword research to identify valuable search terms and optimize website Content amorndingly.
- On-page SEO optimization, including Content optimization, meta tags, headings, and URL Hruture
- Stay up to date with the latest SEO trends, algorithm updates, and industry best practices to ensure the website maintain Competitive rankings.
FREELANCE DIGITAL MARKETING SPECIALIST
01.2022 - 01.2024
- Managed social media marketing (SMM) campaigns across platforms, driving engagement and brand visibility.
- Executed SEO strategies to improve website rankings and organic traffic.
- Specialized in Instagram management, including content creation, audience interaction, and growth strategies.
- Planned and ran targeted Meta Ads campaigns, optimizing performance and ROI.
- Produced and edited engaging YouTube videos, enhancing channel growth and audience retention.
- Created tailored marketing strategies to meet diverse client goals and industry-specific needs.
- Analyzed campaign performance metrics and prepared detailed reports for client review.
CUSTOMER RELATION EXECUTIVE
AHALYA EXCHANGE, THRISSUR
12.2018 - 12.2019
- Worked as Customer Relation Executive for one year
ACCOUNTS EXECUTIVE
MASTER POWER SYSTEMS, THRISSUR
06.2015 - 05.2016
- Worked as Accounts Executive for one year.
Education
MBA - Marketing
Coimbatore Institute of Management & Technology
01.2018
B Com - Finance
Vimala College
Skills
- Digital Marketing Strategy
- Search Engine Marketing (SEM)
- Display and Social Media Advertising
- Google Analytics, Ad Words, GSC
- Campaign Budget Management
- Performance Monitoring & Optimization
- Customer Journey Management
- Video editing
- HTML and CSS coding
- Search engine optimization
- Keyword research
Certification
- Digital Marketing course from Vyiber digital academy
- Tally ERP-9
- Creator Course-Born On Instagram
- Cyber Security
- Fundamentals of digital marketing -Google
LANGUAGES SPOKENN
English : Fluent (Written & Spoken)
Hindi : Medium (Written & Spoken)
Malayalam : Native(Written & Spoken)
Tamil : Medium (Spoken)
Timeline
DIGITAL MARKETING COORDINATOR
MANAPPURAM RITHI JWELLERS
09.2023 - Current
FREELANCE DIGITAL MARKETING SPECIALIST
01.2022 - 01.2024
CUSTOMER RELATION EXECUTIVE
AHALYA EXCHANGE, THRISSUR
12.2018 - 12.2019
ACCOUNTS EXECUTIVE
MASTER POWER SYSTEMS, THRISSUR
06.2015 - 05.2016
B Com - Finance
Vimala College
MBA - Marketing
Coimbatore Institute of Management & Technology
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