Hi, I’m
Reshma Chaudhari
Creative Brand Manager
Bangalore
Summary
Talented professional with demonstrated record of success in marketing management and campaign development. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities.
Innovative Brand Manager known for high productivity and efficiency in task completion. Possess strategic planning, market research, and digital marketing skills essential for driving brand success. Excel in communication, leadership, and creativity, ensuring exceptional brand representation and growth in competitive markets.
Overview
9
years of professional experience
Work History
Manipal Health Enterprises Pvt. LtdBangalore
Marketing Manager
09.2021 - Current
Job overview
- Developed and implemented successful marketing strategies for a new brand category.
- Coordinated with external agencies for website modifications, social media campaigns, good ad performance, event or brand promotions, video content creation, public relations, and brand materials to track and analyze the performance of each segment.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
- Planned and facilitated meetings to share marketing plans and explain future business goals.
- Maintained budget to consistently keep within monetary parameters.
- Interviewed and hired talented individuals to add value to marketing team.
- Managed budgets for all marketing activities including advertising spend, events sponsorships and promotional giveaways.
- Worked with cross-functional teams to achieve goals.
- Delivered marketing strategy updates to upper-level management.
- Negotiated with vendors to obtain most cost-effective pricing for brand event or promotion orders.
- Worked towards major brand events launch programs.
HBG Medical Assistance Pvt. Ltd.Gurgaon
International Business Development & Digital Marketing
04.2018 - 08.2021
Job overview
- Conducted thorough market research to obtain detailed understanding of consumer needs and trends.
- Expanded personnel skill sets by mentoring marketing team both individually and in groups.
- Set specific marketing goals that align with the overall direction and business goals.
- Recommended policy changes to improve marketing tactics and strategies.
- Produced ideas for promotional events or activities and organized them efficiently.
- Managed social media presence and directed programs to improve social media reputation and recognition.
- Oversaw the company's marketing budget.
- Created content for promotional materials, including brochures, flyers, and websites.
- Planned events such as webinars or seminars to engage customers.
- Developed and managed digital marketing campaigns.
- Successfully achieved brand promotion through an international business visit to a specific country.
- participated in the FICI medical tourism exhibition.
Genetix Biotech Asia Pvt. Ltd.Mumbai
Business Development Executive
07.2016 - 01.2017
Job overview
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
- Conducted market research and identified potential business opportunities.
- Collaborated with sales team members to identify target markets and develop sales strategies.
- Built relationships with clients, partners and vendors to facilitate successful partnerships.
- Increased profitability and revenue by identifying customer needs and determining appropriate offerings.
Education
Deakin University
MBA
05.2025
IMT
PG Program in Management
12.2021
University Overview
- Communication Skills
- Business Communications
- Leadership, HR and Legal
- Marketing Channels
- Consumer behavior
- Marketing Management
- Harvard Business School Case studies and Project
- Branding
Dr. D.Y.Patil University
B.Tech from Biotechnology
05.2016
Skills
- Marketing strategy
- Budget management
- Brand management
- Content creation
- Team leadership
- Customer engagement
- Data analysis
- B2C marketing
- Interpersonal skills
- Adaptability and flexibility
- Business intelligence
- Public and media relations
- Strategy development
- Marketing campaign management
- Excellent communication
- Cost Management
- Partnership development
- Website management
- Influencer marketing
- Google adwords
- Team building
- SEO activities
Accomplishments
Article Published in 'The Business Fame' Magazine, 06/01/20, 'COVID -19 Pushes a Pause Button in Medical Travel Industry of India.'
Hobbies and Interests
- Music
- Dance
- Reading
- Travelling
- Cooking
Languages
1,C2
Conferences Courses
- Attended Conference at National Burn Centre Mumbai, 2015, Today and Tomorrow of Medical Tourism.
- Attended seminar of 'Entrepreneurship in Biotechnology', 2015
Honor Awards
Best Performer Award, 05/01/19, For Achieving Target, Twice promotion, New Role management.
Volunteer Experience
Coordinator For Exhibition (Advantage Healthcare by FICCI Govt.), HBG Medical Assistance Pvt. Ltd., 09/01/19, 11/01/19, Noida, Uttar Pradesh, Coordinating all things of exhibition with company director, branding, maintaining record for all clients, following ups, etc., Brochure and card designing.
Timeline
Marketing Manager
Manipal Health Enterprises Pvt. Ltd
09.2021 - Current
International Business Development & Digital Marketing
HBG Medical Assistance Pvt. Ltd.
04.2018 - 08.2021
Business Development Executive
Genetix Biotech Asia Pvt. Ltd.
07.2016 - 01.2017
Deakin University
MBA
IMT
PG Program in Management
Dr. D.Y.Patil University
B.Tech from Biotechnology
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