Reshma KB

Key Responsibilities

Developed GTM campaigns for ROI and citizen development categories. Conducted competitive intelligence, drove ABM campaigns, and built categorical reports. Managed a PMM intern.

Achievements:

Team Leadership

• Guided a PMM intern to launch 5 projects in 3 months and co-led initiatives with PMM L1s.
• Analyzed and built OKR Framework for Sales and Marketing PMMs.

Competitive Intelligence

• Developed actionable battle cards through in-depth competitor analysis.

Sales Enablement

• Advanced 14 deals from discovery to demo through pipeline acceleration activities.
• Initiated sales win series to educate internal stakeholders on won deals' lifecycle.

High-Impact Collateral

• Launched Kissflow’s first low-code ROI report, strategized global campaigns on ROI and citizen development, and collaborated with the CEO on the citizen development ROI report.

Messaging and Positioning

• Crafted the storyline for Kissflow AI and developed positioning for the orchestration feature.

Key Responsibilities

Developed high-impact lead magnets, equipped sales with key collaterals. Managed website messaging, educated teams on use cases, analyzed opportunities, and maintained relationships with GTM teams.

Achievements:

High-Impact Collaterals

• ROI Calculator: Generated a $1,709,818 global pipeline as a top-performing lead magnet.
• Interactive Demos: Developed 14 demos in six months, resulting in 200+ account interests.

Website Overhaul

• Launched 14+ solution and platform pages to align messaging and positioning, influencing a pipeline of $9.6 Million to date.

User and Market Research

• Conducted 3 market surveys to refine personas and market understanding.
• Collaborated with the CEO to create a customer journey map for Kissflow.

Sales Enablement

• Built a low-code sales enablement app to centralize PMM requests and collaterals, saving $24,000.
• Created 40+ collaterals including calculators, sales decks, brochures, use case one-pagers etc
• Launched a seller confidence program with a consistent score of 4.5/5.

Reporting & Analytics

• Developed a global PMM dashboard to track pipeline and revenue, and a lost-to-competition dashboard.

Key Responsibilities

Create a range of marketing/sales assets to facilitate GTM motion. Support demand-gen campaigns including ABM, CRO, paid, and organic

Achievements

Website messaging and positioning

• Ideated and launched Kissflow low-code's pillar and cluster pages

Lead magnets

• Launched Kissflow's low-code first-ever app development maturity survey and report
• Built an app development maturity grid that gained 1.8% CTR
• Create content framework and manage freelancers to deliver the 20+ blog pieces

Onboarding new tools

• Introduced a third-party market research platform to run surveys successfully

Product Marketing Management

Established and led the Product Marketing function at Verloop.io, ensuring consistent messaging and positioning across GTM channels.

Achievements

• Feature Launch: Collaborated with the Product team to amplify feature launches through blogs, solution articles, and in-app announcements. Provided insights on feature adoption, usage, and user journey drop-offs.
• Feature Adoption: Provided valuable insights on feature adoption, usage, and user journey drop-offs, leading to better adoption and retention
• Demand Generation: Generated 350+ leads in Q1 2021 through LinkedIn outreach and paid campaigns, contributing to a $200K pipeline via the Startup program webinar.
• Customer Marketing: Identified customers for user-generated content (case studies and testimonials), managed customer reviews on G2, and ran customer webinars to promote new features.
• Sales Enablement: Developed sales enablement assets, including battle cards, brochures, and industry-specific decks. Created C-level handbooks and reports, worked on Verloop.io <> Microsoft partnership materials, and performed competitor analysis

Key Responsibilities

Create thought leadership articles on employee happiness to gain categorical authority and brand awareness

Achievements

• Ensure consistent messaging and positioning of Freshteam for multiple personas - from HR Manager to C-level
• Launched a silo for employee onboarding along with pillar and cluster pages
• Recognized by the CHRO of Southwest Airlines for the article
• Produce product copies for Freshteam
• Create onboarding workflows for new feature or retention campaigns
  

Key Responsibilities:

Manage feature/product launch and maintain technical documents for Manageengine's leading products - Desktop Central Plus (DCP) and Patch Manager Plus (PMP).

Product Launch

• Launched Device Control Plus for SMBs, owning positioning, messaging, testing and all product launch activities.

Product Positioning and Messaging

• Developed positioning, messaging, and collateral for Device Control Plus.

Content Creation

• Created web pages, solution articles, and product-led blogs for product and feature releases (PMP, PCP, DCP).

Awareness Initiatives

• Drove webinars, sales, and partner training sessions to increase awareness.

Sales Enablement

• Produced competitive analyses and created sales enablement assets for customers and resellers.

Revenue Generation

• Generated $45K in revenue through partner channels.