Reshma Mani
Bengaluru
Summary
As a results-driven Digital Marketer, I combine expertise in digital strategy with counseling psychology. A dynamic team player, I thrive in collaborative environments, driving measurable success with innovative initiatives. I bring a holistic approach to marketing, leveraging psychological insights to create impactful campaigns. With a proven track record of delivering effective digital solutions and a commitment to continuous learning, I'm ready to propel organizational growth.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Digital Marketer
Creative Hive
05.2024 - 09.2024
- Drove email acquisition and marketing campaigns to support key business initiatives across account management, new business development and customer experience.
- Managed marketing campaigns to cultivate brand awareness and drive website traffic.
- Created marketing strategies for various clients for each month based on the trends and the performance of the pages.
- Measured and report performance of all digital marketing campaigns for the clients and the company.
- Provided ideation for social media posts and videos.
- On average, the number of followers grew by 40%, while website traffic increased by 20%.
- Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management.
- Monitored and optimized advertising campaigns using Google and Facebook.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
Digital Marketer
Brimbus Branding
08.2023 - 02.2024
- Company Overview: a leading graphic designing company
- Served as a digital marketer for Brimbus Branding, a leading graphic designing company, overseeing marketing efforts for both the company and its clients
- Developed and implemented comprehensive content strategies for various social media platforms, including Instagram, Facebook, LinkedIn, Quora, X (formerly called Twitter), Behance, Medium, and Dribble
- Successfully managed and maintained social media pages to ensure consistent brand messaging and engaging content
- Demonstrated expertise in Facebook paid ads, resulting in improved organic reach and increased followership
- Oversaw the management of the company's and clients' Google Business pages, ensuring accurate and up-to-date information
- Utilized SEO techniques to produce compelling blog content, driving website traffic and enhancing search engine rankings
- Proficient in graphic design tools such as Canva, Adobe, and AI, facilitating the creation of visually appealing and impactful images for marketing campaigns
- A leading graphic designing company
Digital Marketer
Freelancer
05.2022 - 07.2023
- Successfully collaborated with small businesses to effectively oversee and administer social media accounts, while strategically devising monthly action plans
- Demonstrated expertise in formulating comprehensive social media strategies for prominent platforms such as Instagram, Facebook, and LinkedIn
- Skillfully curated content for social media posts and blogs, ensuring maximum engagement and amplification of brand message
- Orchestrated high-impact email marketing strategies, crafting compelling content to captivate target audience and drive conversions
- Proficiently managed paid advertising campaigns utilizing Google Ads and Facebook Ads, maximizing brand visibility and ROI
- Offered professional counseling sessions to individuals seeking mental health support, delivering empathetic and compassionate care
Digital marketer and counsellor
YourDOST
01.2021 - 01.2022
- Contributed to the marketing team by actively participating in content creation and offering innovative ideas for content marketing initiatives
- Led the execution of successful LinkedIn lead generation campaigns, leading to a remarkable 20% surge in organic B2B conversions
- Authored a well-researched article supported by comprehensive surveys and market research, enhancing the website's credibility
- Delivered professional counseling services to clients through chat, telephone, and video platforms, ensuring effective communication and support
Education
M.Sc - Counselling Psychology
Indian Institute of Psychology And Research
Bengaluru01.2020
B.Sc - Applied Psychology
Women's Christian College
Chennai01.2018
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Maruthi Higher Secondary School
01.2015
Skills
- Google analytics
- Google Ads
- Meta Business Manager
- Semrush
- Google Trends
- Brevo / Sendinblue
- Hostinger
- Hubspot
- Adobe
- Canva
- Visme
- Creative strategic planning
- Search Engine Optimization
- Search Engine Marketing
- Email Marketing
- Social Media Content Creation
- Time Management
- Communication Skills
- Graphic Designing
- Affiliate Marketing
Certification
- Fundamentals of Digital Marketing, Google Garage, Implemented a comprehensive digital marketing strategy encompassing various components such as SEO and SEM marketing, paid ads, social media marketing, email marketing, and content marketing.
- Digital Marketing Training Program, Growth Central VC, Successfully completed a comprehensive training program focused on gaining in-depth knowledge of digital marketing and its various components.
Accomplishments
- Received 'Best Outgoing Student' Award for exceptional performance during Post Graduation.
- Demonstrated leadership skills as an active member of the student council.
Personal Information
- Date of Birth: 12/20/97
- Nationality: Indian
Timeline
Digital Marketer
Creative Hive
05.2024 - 09.2024
Digital Marketer
Brimbus Branding
08.2023 - 02.2024
Digital Marketer
Freelancer
05.2022 - 07.2023
Digital marketer and counsellor
YourDOST
01.2021 - 01.2022
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Maruthi Higher Secondary School
M.Sc - Counselling Psychology
Indian Institute of Psychology And Research
B.Sc - Applied Psychology
Women's Christian College
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