Summary
Overview
Work History
Education
Skills
Languages
Timeline
Prabhnoor Sahni

Prabhnoor Sahni

Summary

A highly creative and results-driven Marketing professional with over 6 years of experience across a range of industries, including Food & Beverage, Automotive, Beauty, Fashion, and Social Impact. I specialize in crafting innovative brand campaigns, influencer marketing strategies, and creative direction. With a proven track record in collaborating with top influencers, I have successfully managed campaigns with creators like Ashish Sharma, Diksha Yadav, Vishnu Kaushal, Meethika Dwivedi, Kriti Vij, Rishab Shukla, Karan Sareen, Aditya Vashisht, Varsha Sharma, and Neeti-Raman, among many others. My expertise lies in building impactful, audience-centric campaigns that not only raise brand awareness but also drive customer acquisition and engagement. From strategizing creative content to managing end-to-end campaign execution, I thrive in fast-paced environments and deliver results that exceed expectations.

Overview

6
6
years of professional experience

Work History

Creative Producer

Hypp- Mensa/RPSG
01.2025 - Current
  • Developed and executed comprehensive creative strategies for brand campaigns, ensuring alignment with both client objectives and creator brands.
  • Managed a diverse roster of influencers, including top creators like Ashish Sharma, Diksha Yadav, Vishnu Kaushal, Meethika Dwivedi, Kriti Vij, Rishab Shukla, Karan Sareen, Aditya Vashisht, Varsha Sharma, Neeti-Raman , among many others, for various sectors including Food & Beverage, Automotive, Beauty, Fashion, and Social Impact.
  • Crafted engaging content and campaigns, working with each creator to build authentic connections with their audience while aligning with the brand's goals.
  • Managed day-to-day creative processes, from concept to execution, ensuring high-quality deliverables within tight timelines.
  • Fostered strong relationships with clients and creators, ensuring smooth collaboration and optimized performance for every campaign.

Dep Manager Marketing

Venkateshwar Group of Hospitals
09.2024 - 01.2025
  • Analyzed marketing data to identify trends and develop insights that informed future marketing decisions.
  • Collaborated with marketing team to launch a successful digital marketing campaign that increased website traffic by 50%.
  • Developed and implemented an automated marketing analytics dashboard that provided real-time insights into marketing performance.

Marketing Manager

Vertex Group
09.2023 - 08.2024
  • Created, developed, and maintained a marketing plan that resulted in a 70% increase in sales and a 50% decrease in marketing costs.
  • Worked with MSME Forum India, Embassy of New Zealand and High Commission Of Canada for public relations and media outreach.
  • Worked in geographies like Africa, UAE and Canada for Exhibitions and Events.
  • Conducted C level conferences for industry leaders.
  • Worked with departments across the company, including marketing and project management, in developing new ideas, initiatives, products, and services.

Assistant Manager Marketing (Influencer Marketing)

Iplix, Viral at Pitch
01.2023 - 09.2023
  • Successfully managed and coordinated high-impact influencer marketing campaigns for industry giants like Coca-Cola, Thumbs Up, ITC, Mercedes, Audi, VLCC, Marks & Spencer, Tata Trent, PnG, and Voltas.
  • Tech Clients like Microsoft.
  • Did gaming laptop campaign with HP.
  • Worked on projects with Lexus, Forrest Essentials, TATA Motors.
  • Developed and implemented strategic influencer partnerships to maximize brand awareness, drive engagement, and fuel customer acquisition, leading to significant revenue growth.
  • Led cross-functional teams to ensure seamless campaign execution and project delivery, fostering strong relationships with key stakeholders.
  • Leveraged exceptional communication and negotiation skills to cultivate collaborations with top-tier influencers and industry players.
  • Monitored performance and conducted data analysis to optimize campaigns, achieving desired results.

Senior Associate

EY GDS
09.2022 - 01.2023
  • Led a 10-person team at EY GDS, optimizing staffing and utilization across projects.
  • Boosted project delivery success rates and streamlined operations through innovative WFM strategies and tools.
  • Maximized brand exposure and campaign ROI by aligning staffing with marketing objectives.
  • Increased customer engagement through efficient resource allocation and targeted marketing initiatives.
  • Mastered collaboration, working closely with stakeholders to ensure successful project delivery and high client satisfaction.
  • Demonstrated expertise in both WFM and marketing, delivering measurable results for multiple brands.

Marketing and RM Analyst

KPMG (KGS)
01.2021 - 09.2022
  • Conducted comprehensive market research and analysis, uncovering trends, competitor strategies, and customer insights to fuel informed marketing decisions.
  • Assisted in crafting and executing data-driven marketing strategies aligned with KPMG's business objectives, propelling growth and success.
  • Monitored key performance indicators (KPIs) and marketing/operations metrics, ensuring accountability and optimizing campaign performance.
  • Prepared compelling reports and presentations, effectively communicating research findings and providing actionable recommendations that fueled strategic decision-making.
  • Identified and implemented effective solutions to streamline marketing processes and workflows, boosting efficiency and maximizing resources.

Marketing and Operations Executive

The Knott Worldwide
11.2019 - 01.2021
  • Successfully managed multiple marketing campaigns for Wedding Wire India, resulting in increased brand awareness, lead generation, and revenue growth.
  • Efficiently allocated budgets and resources, ensuring successful project delivery and maximizing return on investment.
  • Improved customer satisfaction by implementing strategies to enhance the overall customer experience.
  • Utilized strong analytical skills to leverage data insights and inform marketing strategies, driving targeted and effective campaigns.
  • Built and maintained strong relationships with clients and stakeholders, fostering collaboration and achieving mutual business objectives.
  • Contributed to the growth of The Knott Worldwide by implementing efficient operations processes and optimizing resource utilization.

Marketing and Project Associate

Allan Lloyds Pvt Ltd
03.2019 - 11.2019
  • Experienced marketing and project associate focused on the Europe region at Allan Lloyds Pvt Ltd.
  • Collaborated with industry leaders like Mercedes, Mazda, MTL, Microsoft, Google, and other high-profile companies.
  • Managed diverse projects in sectors such as branding, product launches, and marketing campaigns.
  • Consistently delivered projects on time and within budget, leveraging project management expertise and analytical skills.
  • Built strong relationships with clients and stakeholders, driving successful outcomes and contributing to business growth.

Education

SGTB Khalsa College
12.2019

Skills

  • Marketing
  • Advertising Campaigns
  • Public Relations
  • Communication Skills
  • Management of Marketing
  • Event Management
  • Exhibitions
  • Influencer Marketing
  • Brand Management
  • Brand Awareness
  • Business Partnerships

Languages

English

Timeline

Creative Producer - Hypp- Mensa/RPSG
01.2025 - Current
Dep Manager Marketing - Venkateshwar Group of Hospitals
09.2024 - 01.2025
Marketing Manager - Vertex Group
09.2023 - 08.2024
Assistant Manager Marketing (Influencer Marketing) - Iplix, Viral at Pitch
01.2023 - 09.2023
Senior Associate - EY GDS
09.2022 - 01.2023
Marketing and RM Analyst - KPMG (KGS)
01.2021 - 09.2022
Marketing and Operations Executive - The Knott Worldwide
11.2019 - 01.2021
Marketing and Project Associate - Allan Lloyds Pvt Ltd
03.2019 - 11.2019
SGTB Khalsa College - ,

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Prabhnoor Sahni