Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic
Retasha Lewis

Retasha Lewis

Bengaluru

Summary

Dynamic marketing leader with extensive 16+ years experience, excelling in brand management and digital marketing. Proven track record in driving innovation and strategic planning, enhancing market presence, and improving operational processes. Adept at cross-functional collaboration and consumer engagement, delivering impactful results in competitive environments.

Overview

18
18
years of professional experience

Work History

Deputy General Manager Marketing

Indo Nissin Foods Limited
Bengaluru
04.2018 - Current
  • Directed marketing operations and digital strategy for Cup Noodles, Top Ramen, Geki, and Pokemon Ramen.
  • Oversaw comprehensive branding activities to strengthen market presence across all brands.
  • Managed digital marketing efforts and social media engagement to boost brand visibility.
  • Led innovation funnel for new product development aligned with market trends.
  • Analyzed market data to drive strategic decision-making and enhance brand performance.
  • Collaborated with cross-functional teams to ensure cohesive brand messaging and initiative execution.
  • Identified new markets and expansion opportunities contributing to organizational growth.
  • Identified areas of improvement in operational processes and developed solutions accordingly.
  • Provided leadership support in developing business plans, budgeting, forecasting, marketing activities.
  • Chaired POSH Committee, advancing workplace safety and gender equality initiatives.

Marketing Manager

MTR Foods Private Limited
Bengaluru
08.2015 - 03.2017
  • Developed category and brand strategy to enhance consumer loyalty and stimulate demand.
  • Led innovation funnel for new product development, ensuring timely market introduction.
  • Executed comprehensive advertising and promotion campaigns utilizing cost-effective media mixes.
  • Determined marketing consumer research objectives, initiating studies to inform product planning.
  • Managed budget effectively while driving cost reduction projects to improve product margins.
  • Oversaw P&L for the category, ensuring alignment with financial goals of MTR Foods.

Assistant Marketing Manager

Indo Nissin Foods Limited
Bengaluru
06.2014 - 08.2015
  • Supported growth strategy for all brands within portfolio.
  • Monitored and analyzed market trends to identify opportunities.
  • Explored enhancements for existing products and services to boost profitability.
  • Managed above-the-line and below-the-line marketing activities.
  • Oversaw online assets for all brands in the portfolio.
  • Developed and implemented innovative solutions across product range.
  • Produced comprehensive reports to inform top management of results.

Sr. Marketing Executive & National Head - QTE

Hershey India Private Limited
Mumbai
06.2011 - 06.2014
  • Conceptualized and executed ATL campaigns with strong emphasis on BTL activations and in-store visibility.
  • Engaged consumers through innovative digital marketing campaigns across social media platforms.
  • Managed online assets for brand portfolio, including Facebook, Twitter, corporate website, and YouTube.
  • Analyzed data to improve user experience and enhance performance of all web assets.
  • Developed and implemented innovative product offerings within the existing portfolio.
  • Monitored and managed budget allocations effectively across various initiatives.
  • Coordinated event management to ensure successful execution of promotional activities.
  • Oversaw vendor and agency relationships to optimize collaboration and deliverables.

Sr. Marketing Executive

Edenred (India) Private Limited
02.2008 - 06.2011
  • Conceptualized and executed marketing campaigns to enhance brand visibility.
  • Led internal brand communication initiatives to promote employee engagement.
  • Managed content updates for multiple web properties, ensuring timely maintenance of site sections.
  • Monitored departmental and branch expenses against marketing budget, maintaining accurate budget sheets.
  • Coordinated promotions and managed events to boost employee participation.
  • Oversaw vendor and agency relationships to ensure successful project execution.
  • Directed EdenLife project, enhancing workplace experiences through events and interactions with a team of 10.

Business Development and Client Servicing Executive

Interactive Realities International Pvt. Ltd.
08.2007 - 01.2008
  • Acquired, retained, and developed relationships with existing and prospective clients.
  • Crafted proposals and delivered sales pitches to target client base.
  • Collaborated with clients to identify needs and provide optimal digital solutions.
  • Delivered strategic marketing solutions through effective client engagement.

Education

Bachelors in Mass Media - Specialisation in Advertising

St. Andrew’s College
Mumbai
01.2007

H.S.C. -

St. Andrew’s College
Mumbai
01.2004

S.S.C. -

St. Mary’s Convent High School
Mumbai
01.2002

Skills

  • Digital marketing
  • Brand management
  • Market analysis
  • Product development
  • Budget management
  • Strategic planning
  • Advertising campaigns
  • Cross-functional collaboration
  • Operational improvement
  • Team leadership
  • Consumer engagement
  • Innovation strategy
  • Budgeting and cost control
  • Performance improvement
  • Strategy
  • Relationship management
  • Operations management

Accomplishments

  • Nissin Creators Award, For Geki Cup launch with ‘Turbo Drain Technology’ first of its kind cup format instant noodles in India
  • Marketing Meister Awards, For 2024-2025 by Herald Global, BARC & ERTC Media
  • Prestigious Brand Award, For Geki, awarded for leading innovation for new category development of Korean noodles
  • Quarterly Award, At MTR Foods within the 1st 5 months of joining for successfully planning and implementing a 360 marketing plan
  • Global Milton Hershey’s Excellence Award, Won 2 Golds for two digital and on-ground activation campaigns for HERSHEY’S SYRUP and JUMPIN
  • Applause Certificate, By Edenred (India) for successfully implementing internal brand visibility across all branch offices pan India
  • Recognition by Edenred (India), For end to end execution of developing internal and external campaign communications
  • Integral part of rebranding team, Migration of “Accor Services” to “Edenred” in India

Timeline

Deputy General Manager Marketing

Indo Nissin Foods Limited
04.2018 - Current

Marketing Manager

MTR Foods Private Limited
08.2015 - 03.2017

Assistant Marketing Manager

Indo Nissin Foods Limited
06.2014 - 08.2015

Sr. Marketing Executive & National Head - QTE

Hershey India Private Limited
06.2011 - 06.2014

Sr. Marketing Executive

Edenred (India) Private Limited
02.2008 - 06.2011

Business Development and Client Servicing Executive

Interactive Realities International Pvt. Ltd.
08.2007 - 01.2008

Bachelors in Mass Media - Specialisation in Advertising

St. Andrew’s College

H.S.C. -

St. Andrew’s College

S.S.C. -

St. Mary’s Convent High School

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Retasha Lewis