Summary
Overview
Work History
Education
Skills
Awards
Languages
Timeline
AccountManager
Reuben S Pacheco

Reuben S Pacheco

Hyderabad

Summary

Results-driven marketing leader with expertise in brand growth through innovative strategies and impactful digital campaigns. Achieved a 280% increase in sales while enhancing customer experiences and fostering team collaboration. Skilled in lead generation, customer relationship management, and business development.

Overview

17
17
years of professional experience

Work History

Head - Marketing & Communication

CHIREC International School (Cognita Group)
05.2024 - Current
  • Spearheaded marketing vision for CHIREC 2.0, launching new international campus and expanding market reach.
  • Directed branding and media launch for global campus in Serilingampally.
  • Achieved annual admission and retention targets through performance marketing campaigns.
  • Streamlined admissions process by implementing CRM and Cloud Telephony systems.

Group Head - Marketing

Mahavir Group
05.2022 - 04.2024
  • Oversaw marketing initiatives for Benelli India, launching four two-wheeler brands with effective GTM strategies.
  • Executed product launches for 18 bikes and scooters, strengthening market presence.
  • Organised the largest two-wheeler display at Auto Expo 2023, attracting substantial media coverage.
  • Established branding, launch strategies, promotions, CRM, and sales funnels for over 80 dealers.

AGM - Group Marketing

Lanson Toyota
01.2021 - 10.2021
  • Conceptualized and implemented Toyota's Go Rural campaign in TN.
  • Restructured the marketing and lead nurturing processes for Lanson Toyota.

Business Development Specialist

Freelance
02.2020 - 11.2020
  • Conducted market research and analysis to establish export business framework.
  • Achieved 44% growth in existing branding operations through strategic initiatives.

Business Development Manager

MINI-KUN Exclusive
03.2017 - 02.2020
  • Achieved 280% increase in sales within one year.
  • Revamped brand perception and marketing strategy to enhance visibility.
  • Expanded market presence through an extensive outreach program.
  • Recognized as best dealer for target achievement for two consecutive years.

HOD CRM & Marketing

Titanium Motors
11.2015 - 02.2017
  • Established new Mercedes-Benz dealership to compete effectively against established rivals.
  • Achieved 44% of Mercedes-Benz and majority AMG market share within first year.
  • Recognized as Best New Dealer by Mercedes-Benz India for outstanding performance.

Marketing Coordinator

BBM Travel Retail
02.2015 - 10.2015
  • Executed branding, promotion, and visual merchandising strategies for PMI, Edrington Group, INCC, and Mondelez International.
  • Conducted market research to assess brand perception and inform strategy.
  • Performed competitor analysis to identify market trends and opportunities.

Brand Ambassador (PMI)

Delhi Duty-Free Service
06.2010 - 01.2015
  • Promoted luxury brands and products to engage customers effectively.
  • Enhanced customer experience through extensive product knowledge.
  • Managed inventory displays for optimal product presentation and accessibility.
  • Trained new staff on brand standards and operational procedures to ensure excellence.

Guest Services Agent

Kingfisher Airlines
05.2008 - 06.2010
  • Resolved customer inquiries and service issues efficiently.
  • Collaborated with team members to improve guest experience.
  • Investigated guest complaints, applying critical thinking for swift resolution.
  • Trained new team members on customer service protocols and procedures.

Education

Bachelor of Arts - Pass

SOL, Delhi University
New Delhi
01.2006

Class 12th - C.B.S.E

Don Bosco School
New Delhi
01.2002

Some College (No Degree) - Spanish Level 1

Istituto De Espana
New delhi

Some College (No Degree) - Digital Marketing Basic And Advanced

ASDC in Association With FADA
New Delhi

Skills

  • Marketing strategy and brand management
  • Go-to-market strategy
  • Event planning and execution
  • Digital marketing
  • Content creation
  • Public relations and communication
  • Sales and business development
  • Customer relationship management
  • Luxury brand expertise
  • Problem solving

Awards

  • Planned and executed the launch of CHIREC International School's new campus in Serlimgampally
  • Planned and executed the biggest two-wheeler display at the 2023 Auto Expo
  • Recognised at the Best new dealership by Keeway Global during ceremony at EICMA Italy.
  • Pan India No.1 Target vs Achievement MINI - KUN Exclusive (2018, 2019)
  • Best new dealership, Titanium Motors – VST Group (2016)
  • Best distributor in the GCC and ISC region overall sales - BBM Travel Retail (2015)
  • Sales team of the year - tobacco category DDFS (2011, 2013, 2014)
  • Numerous service excellence letters from Dr Vijay Mallya, Kingfisher Airlines
  • Part of the school band, football team, debate team, and quiz team

Languages

  • English
  • Hindi
  • Spanish

Timeline

Head - Marketing & Communication

CHIREC International School (Cognita Group)
05.2024 - Current

Group Head - Marketing

Mahavir Group
05.2022 - 04.2024

AGM - Group Marketing

Lanson Toyota
01.2021 - 10.2021

Business Development Specialist

Freelance
02.2020 - 11.2020

Business Development Manager

MINI-KUN Exclusive
03.2017 - 02.2020

HOD CRM & Marketing

Titanium Motors
11.2015 - 02.2017

Marketing Coordinator

BBM Travel Retail
02.2015 - 10.2015

Brand Ambassador (PMI)

Delhi Duty-Free Service
06.2010 - 01.2015

Guest Services Agent

Kingfisher Airlines
05.2008 - 06.2010

Bachelor of Arts - Pass

SOL, Delhi University

Class 12th - C.B.S.E

Don Bosco School

Some College (No Degree) - Spanish Level 1

Istituto De Espana

Some College (No Degree) - Digital Marketing Basic And Advanced

ASDC in Association With FADA

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