Revanth Kothapally
Hyderabad
Summary
Experienced programmatic advertising professional with 8 years of global account management expertise. Recognized for problem-solving and enhancing customer satisfaction. Proficient in transparent reporting, collaborating with stakeholders, and agile troubleshooting. Committed to fostering team leadership and growth in the dynamic advertising industry.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Associate Director - Programmatic
GroupM
Bangalore
08.2022 - Current
- Managed major accounts including Dell India, Adidas India, Vivo India, IIFL, Duracell, Bayer, and Sony Playstation
- Led teams of up to 10 personnel; enhanced ROAS by 64% through strategic planning and execution
- Analyzed trends and maintained performance reports; collaborated with publishers for optimal media inventory access.
Programmatic Account Manager
Paragon Digital Services
Hyderabad
04.2021 - 08.2022
- Managed programmatic PMP and PG campaigns for brands like Microsoft Australia
- Utilized Xandr-Invest, DV360, and TTD for campaign enhancements; provided regular KPI reports and campaign optimizations.
Customer Support Senior Associate - PSME
Google Operations Center
Hyderabad
05.2020 - 04.2021
- Promoted to product SME, specialized in Campaign Manager (CM360); managed ad campaigns and analyzed campaign quality
- Resolved client issues and optimized campaigns using rich media and third-party ad serving redirects.
Digital Marketing Advisory Analyst
Accenture
Hyderabad
08.2017 - 05.2020
- Managed Premium RTB Accounts; developed bidding strategies and optimized campaigns for EMEA clients
- Reviewed campaign performance; trained and led a team of 6, improving DV360 feature usage and resolving campaign issues.
Business Operations Associate
Accenture
Hyderabad
01.2016 - 07.2017
- Worked on Google CRM tools; implemented quality assurance guidelines reducing product defects by 78%
- Automated processes to improve efficiency; documented process flows and developed requirements for functional enhancements.
Education
Post-Graduate - Digital Marketing
Purdue University
07.2022
Bachelor of Technology - Automobile
JNTU University
01.2015
Skills
- Programmatic Media Buying: DV360, Xandr-Invest (Appnexus), The Trade Desk (TTD), Campaign Manager 360 (CM360), IAS reporting
- Technical Skills: Basic knowledge of Google Analytics, Adobe Analytics, Facebook Ad Manager, Google Ads
- Leadership & Management: Budget Management, Strategic Leadership, Resources Allocation, Team Collaboration
- Analytical Skills: Data Analysis, Reporting, KPI Analysis, Campaign Optimization
Certification
- DV360 Certification, Google, 08/2021
- Xandr Invest Certificate, 08/2021
- Campaign Manager Certification, 08/2021
- Fundamentals of Digital Marketing, Simplilearn, 2021
- Creative Certification, Google, 09/2021
Timeline
Associate Director - Programmatic
GroupM
08.2022 - Current
Programmatic Account Manager
Paragon Digital Services
04.2021 - 08.2022
Customer Support Senior Associate - PSME
Google Operations Center
05.2020 - 04.2021
Digital Marketing Advisory Analyst
Accenture
08.2017 - 05.2020
Business Operations Associate
Accenture
01.2016 - 07.2017
Post-Graduate - Digital Marketing
Purdue University
Bachelor of Technology - Automobile
JNTU University
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