Revanth Kothapally
Hyderabad
Summary
Experienced programmatic advertising professional with 8 years of global account management expertise. Recognized for problem-solving and enhancing customer satisfaction. Proficient in transparent reporting, collaborating with stakeholders, and agile troubleshooting. Committed to fostering team leadership and growth in the dynamic advertising industry.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Digital Performance Manager
IPG Mediabrands
2024.06 - Current
- Successfully collaborated with Ad Ops, Agency Teams, and internal Client Services to execute detailed campaign setups across multiple DSP platforms including DV360, The Trade Desk, Amazon DSP, and Quant.
- Generated and managed pixels for DSPs, ensuring seamless tracking and performance monitoring.
- Proactively identified and resolved delivery and performance issues early post-launch, ensuring optimal campaign performance.
- Utilized advanced DSP and Ad-Server data analysis to monitor daily campaign performance, ensuring alignment with client KPIs.
- Implemented daily optimizations based on data insights, achieving significant improvements in campaign performance metrics.
Programmatic Marketing Specialist
GroupM
2022.08 - 2024.04
- Managed major accounts including Dell India, Adidas India, Vivo India, IIFL, Duracell, Bayer, MX player and Sony Playstation
- Led teams of up to 20 personnel; enhanced ROAS by 64% through strategic planning and execution
- Executed campaigns across multiple DSP's such as DV360, TTD, Mediamath, Amazon DSP
- Collaborated with various publishers to establish PMP and PG deals for advertisers during peak seasonal periods for high-quality media inventory access
- Consistently collaborated with clients to understand their business needs, including budgeting, new initiatives such as Dynamic Creative Optimization (DCO), and introducing new lines of business. Reviewed quarterly and semi-annual performance to adjust strategies accordingly
Programmatic Account Manager
Paragon Digital Services
2021.04 - 2022.08
- Managed programmatic PMP and PG campaigns for brands like Microsoft Australia
- Utilized Xandr-Invest, DV360, and TTD for campaign enhancements; provided regular KPI reports and campaign optimizations.
- Integrated media database technologies (e.g., tagging, tracking, ad service metrics) into media planning.
- Successfully created and optimized YouTube campaigns that surpassed KPI benchmarks.
Customer Support Senior Associate - PSME
Google Operations Center
2020.05 - 2021.04
- Promoted to product SME, specialized in Campaign Manager (CM360); managed ad campaigns and analyzed campaign quality
- Resolved client issues and optimized campaigns using rich media and third-party ad serving redirects.
- Troubleshot technical issues related to
DSP-DV360.
Digital Marketing Advisory Analyst
Accenture
2017.08 - 2020.05
- Managed Premium RTB Accounts; developed bidding strategies and optimized campaigns for EMEA clients
- Trained and managed team of 6 agents,
providing expertise on DV360 features and
fostering skill development. - Conducted daily QA, resolved over 1000 campaign issues, and shared optimization tips
Business Operations Associate
Accenture
2016.01 - 2017.07
- Worked on Google CRM tools; implemented quality assurance guidelines reducing product defects by 78%
- Automated processes to improve efficiency; documented process flows and developed requirements for functional enhancements.
Education
Post-Graduate - Digital Marketing
Purdue University
West Lafayette, Indiana07.2022
Bachelor of Technology - Automobile
JNTU University
Hyderabad, Telangana01.2015
Skills
- Programmatic Media Buying: DV360, Xandr-Invest (Appnexus), The Trade Desk (TTD), Amazon Ads, Campaign Manager 360 (CM360), IAS reporting, Quant
- Basic knowledge of Google Analytics, Adobe Analytics, Facebook Ad Manager, Google Ads, LinkedIn Ads
- Leadership & Management: Budget Management, Strategic Leadership, Resources Allocation, Team Collaboration
- Analytical Skills: Data Analysis, Reporting, KPI Analysis, Campaign Optimization
Certification
- DV360 Certification, Google, 08/2021
- Xandr Invest Certificate, 08/2021
- Campaign Manager Certification, 08/2021
- Fundamentals of Digital Marketing, Simplilearn, 2021
- Creative Certification, Google, 09/2021
Timeline
Digital Performance Manager
IPG Mediabrands
2024.06 - Current
Programmatic Marketing Specialist
GroupM
2022.08 - 2024.04
Programmatic Account Manager
Paragon Digital Services
2021.04 - 2022.08
Customer Support Senior Associate - PSME
Google Operations Center
2020.05 - 2021.04
Digital Marketing Advisory Analyst
Accenture
2017.08 - 2020.05
Business Operations Associate
Accenture
2016.01 - 2017.07
Post-Graduate - Digital Marketing
Purdue University
Bachelor of Technology - Automobile
JNTU University
- DV360 Certification, Google, 08/2021
- Xandr Invest Certificate, 08/2021
- Campaign Manager Certification, 08/2021
- Fundamentals of Digital Marketing, Simplilearn, 2021
- Creative Certification, Google, 09/2021
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