22-year-old with Kashmiri roots and Indian upbringing, adept at portraying life through numbers. Seeking to leverage financial expertise
and passion for stability to secure a synergistic position in the field.
A comparative study of the advertising efficacy of All India Radio commercial broadcasting service versus other
media platforms.
ALL INDIA RADIO
December 2022 - January 2023
• Conducted a comprehensive research study in collaboration with All India Radio, comparing the advertising efficacy of their commercial
broadcasting service with other media platforms. Gathered and analyzed data from a sample of 120 respondents, providing valuable insights
into advertising preferences among the target audience.
• Presented findings to All India Radio's marketing team, highlighting that television and social media outperformed other channels, resulting
in a 20% higher ad recall and a 15% increase in purchase intent compared to All India Radio.
• Additionally, recommended alternative advertising methods to engage the 27.5% of respondents who exhibited low receptiveness to ads on
AIR's commercial broadcasting service, resulting in a 10% increase in attention and engagement levels.