Rezina Siraj
Bangalore
Summary
6 Years of experience in content strategy, social media and creative direction across healthcare, gaming, ed-tech, lifestyle, and SaaS domain.
I've contributed as an individual as well as team lead for product/services marketing. Effective storytelling that helps drive leads/sales is my core skill and I'm capable of running data-driven digital campaigns that align well with business goals.
PORTFOLIO : https://rezina-portfolio.my.canva.site/
Overview
11
11
years of professional experience
1
1
Certification
Work History
Associate Content Manager
Onmobile Global Pvt. Ltd.
01.2023 - 07.2024
- Content Strategy for B2B gaming portal (Challenges Arena) serving in 72 countries across the globe in 28+ languages
- Revamped landing page content & design for 20+ clients resulting in a drastic reduction in ad rejections & 25% increase in CTR and a 25-40% reduction in CAC
- Content & design support for in-app promotions for new features like Cricket Fantasy, Game Carnival, Social Profile, Daily-Streak & Jackpot resulting in increased engagement
- Created corporate magazine showcasing Challenges Arena quarterly updates
- Managed all customer communication like SMS, WhatsApp messages & push notifications for better engagement and reduced churn
- Supported in-app merchandizing of games to enhance engagement and retention
- Received Recognition Award for leading the Landing Page project and swift completion.
Content & Communication Manager
Alpha Digital Healthcare Pvt.Ltd.
10.2021 - 11.2022
- Responsible for planning and leading content strategy, calendar, and brand communication
- Quickly scaled 3 separate social media pages from 0 to 21k followers, within a short span of 6 months
- Produced 800+ posts across channels as a Creative Lead
- Achieved good engagement rate of 4.33% on Instagram pages
- Scriptwriting for 80 content pieces with Influencers and content creators with small to big budgets ranging from 5k to 5 lacs
- Generated 50k leads on Facebook using testimonials
- Led a team of 5 graphic designers and junior copywriter for social.
Digital Marketing Manager (part-time)
Altnix LLC
12.2020 - 10.2021
- SEO implementation for the website resulting in top 3 ranking on Google SERP for the majority of services and products
- Optimized website content and user flow resulting in 100 leads/month.
Digital Marketing Specialist
Pinnium Pvt. Ltd.
05.2020 - 10.2020
- Spear-headed content marketing with strategy and calendar for all new product launches
- Created content for digital campaigns on LinkedIn, Facebook, Instagram, and Google Ads
- Lead a team of writers & designers for all brand communication across channels
- Created marketing collaterals like case studies, whitepapers, and LinkedIn slides
- Handled E-mail marketing using industry popular tools.
Brand and Marketing Consultant
Gempro Pvt. Ltd.
03.2019 - 06.2019
- Content strategy & SEO for e-commerce website selling semi-precious jewelry, formerly a 15 yr old gemstone B2B supplier across many countries
- Brand Positioning and Marketing for launching their e-commerce website.
Digital Marketing Lead
Bootminds Pvt.Ltd
09.2017 - 01.2019
- Owned content strategy, and managed graphic designers in an Ed-tech startup.
- Key responsibilities include content strategy, social media calendar, SEO and copywriting.
- Wrote website content, blogs and social media copy.
Content Marketer
Choice Ai (MineWhat Inc.)
04.2017 - 06.2017
- Content creator and social media manager for a B2B, SaaS start-up for e-commerce owners
- Technical writing for Ai SaaS that assists in e-commerce merchandising.
Content Writer
WordPlay Content Pvt. Ltd
02.2017 - 03.2017
- Wrote long and short form blogs for clients like Kaya, Amazon, Flipkart, Quikr, Bajaj FinServ, Myntra, Tanishq, and other international brands.
Co-Founder & Designer
Fitoori
01.2016 - 01.2017
- Created home-grown, one of a kind e-commerce website for real-time customized jewelry.
Medical Coder
Gebbs Healthcare Pvt. Ltd.
06.2013 - 08.2014
- Worked as a medical coder in MNC that processes health insurance for U.S citizens.
Education
Post Graduate Certificate - Advertising Management & PR
Mudra Institute of Communication (MICA)
Ahmedabad07.2021
B.tech - Bioinformatics
Dr. D.Y Patil University
Navi Mumbai06.2012
Higher Secondary Certificate -
St. Mary's High School
Navi Mumbai06.2008
Secondary School Certificate -
D.A.V Public School
Navi Mumbai06.2006
Skills
- Content Management, Content Strategy
- Social Media Management
- SEO
- SEM (Facebook Ad Manager, Google Ad Manager)
- Scriptwriting & Copywriting
- Google Analytics
- Canva, Photoshop
- WordPress, FIGMA
- Social Media Tools
Certification
- Google Adwords Certification
- Hubspot Content Marketing
- Coursera SEO Specialization
- Udemy Google Ads Training : Profit with PPC
- AAFT (Asian Academy of Film & TV) : Screenwriting Certification
Timeline
Associate Content Manager
Onmobile Global Pvt. Ltd.
01.2023 - 07.2024
Content & Communication Manager
Alpha Digital Healthcare Pvt.Ltd.
10.2021 - 11.2022
Digital Marketing Manager (part-time)
Altnix LLC
12.2020 - 10.2021
Digital Marketing Specialist
Pinnium Pvt. Ltd.
05.2020 - 10.2020
Brand and Marketing Consultant
Gempro Pvt. Ltd.
03.2019 - 06.2019
Digital Marketing Lead
Bootminds Pvt.Ltd
09.2017 - 01.2019
Content Marketer
Choice Ai (MineWhat Inc.)
04.2017 - 06.2017
Content Writer
WordPlay Content Pvt. Ltd
02.2017 - 03.2017
Co-Founder & Designer
Fitoori
01.2016 - 01.2017
Medical Coder
Gebbs Healthcare Pvt. Ltd.
06.2013 - 08.2014
Post Graduate Certificate - Advertising Management & PR
Mudra Institute of Communication (MICA)
B.tech - Bioinformatics
Dr. D.Y Patil University
Higher Secondary Certificate -
St. Mary's High School
Secondary School Certificate -
D.A.V Public School
- Google Adwords Certification
- Hubspot Content Marketing
- Coursera SEO Specialization
- Udemy Google Ads Training : Profit with PPC
- AAFT (Asian Academy of Film & TV) : Screenwriting Certification
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