RHEA CRASTO

In addition to my tasks as a Senior Executive, my responsibilities also include:

• Cultivating long-term relationships with key stakeholders in assigned accounts, fostering trust and loyalty among clients.
• Assisting in the development of training materials for new hires, ensuring smooth onboarding process.
• Mentoring junior team members in their professional development by offering guidance/support in their assigned roles.
• Supervising day-to-day operations to meet performance, quality and service expectations by the clients.
• Improving customer satisfaction by addressing and resolving complaints promptly, thereby reducing the TAT.
• Promoting teamwork within the workplace and encouraging collaboration among staff members on various projects.
• Developing strong working relationships with staff, fostering a positive work environment.

• Actively managed a portfolio of brands and publishers across various verticals like Travel, Shopping, Health & Fitness, FinTech, Telecom and others
• Managed key accounts and identified cross-sell opportunities to sustain an annual revenue stream exceeding $1 million.
• Worked with global affiliate networks such as CJ, AWIN, Impact, TradeDoubler, Partnerize, Rakuten, Partnerboost etc as well as performance marketing agencies such as Acceleration Partners, PartnerCentric, Gen3 Marketing, MediaCom and others
• Developed account growth strategies for clients by implementing tactics to boost revenue through upselling new offerings and products.
• Provided comprehensive reporting on account performance, enabling clients to make data-driven decisions about future investments.
• Developed targeted presentations for key accounts, effectively communicating value proposition and securing commitments
• Conducted regular account reviews to identify areas for improvement and ensure continued success.
• Negotiated contract terms with clients, securing favorable agreements for both parties.
• Established clear communication channels between clients and internal teams, ensuring seamless project execution.

• Onboarded, optimized and monitored campaigns for over 100+ brands with the aim to drive performance
• Executed and managed Ad Campaigns on a global level, maintaining an annual revenue of $500k+
• Actively managed a portfolio of brands across various verticals like Travel, Shopping, Health & Fitness, FinTech and Telecom
• Optimized campaigns while keeping in mind the campaign's KPIs
• Utilized available traffic sources to efficiently achieve monetization for campaigns and maintain effective profitability
• Coordinated with internal teams throughout the campaign's life cycle
• Worked closely with tech teams to ensure the effectiveness of tools and product ideation.

• Planning and executing lead and ad revenue generation strategies to enhance the North American prospects list
• Initiating conversations with stakeholders at top media agencies and brands across various verticals/industries in North America
• Managing all aspects of the sales cycle from prospecting to closing the account on a global level
• Understanding client's marketing objectives and success metrics to create solution-driven media plans, sales collaterals, and business proposals, thus onboarding new clients and accelerating growth by 50%
• Managing key accounts and identifying up-sell opportunities to ensure a recurring revenue stream of $100,000+
• Working with advertiser and publisher operations teams to customize products and manage campaigns based on clients' needs to ensure client satisfaction
• Representing VEVE at global conferences and industry events
• Collaborating with the marketing team to promote VEVE globally via events, listings, award nominations, conferences, sponsorships, and partnerships.

• Analyzed campaigns and bid management for Programmatic Buying across US, CA, UK and EU marketplace
• Conducted market research, analyzed traffic quality, industry trends and patterns
• Created reports based on rise/fall in performance
• Suggested and analyzed A/B tests for different strategies, templates and ad providers
• Creating campaigns and strategies based on analytical findings to achieve maximum ROI on a daily basis
• Worked on Tier 1 accounts such as WebMd, Forbes, CNN, Microsoft Network, etc
• Worked extensively on Ad Exchange Platforms such as Google AdX, Adsense and Appnexus
• Mentored newly joined Research analysts.

• Collated and evaluated media coverage for clients and gave suggestions to maximize ROI
• Assisted with social media content, drafted press releases and updated the media database daily.

• Managed all content for the company's website (help articles, blog posts, and video scripts) to set up an online presence
• Created content for PR dossiers and email campaigns for marketing purposes.

• Conducted auto research for the magazine, wrote daily news articles for the website and transcribed interviews.