Rhea Punjabi

Currently working with a leading advertising technology firm, where I helped scale two unique businesses for the US market:

Performance Marketing Business (Web Properties): Leveraged a network of owned and operated websites to engage millions of U.S. consumers daily. Connected high-intent users with personalised offers from brands like P&G, Hulu, Sephora, Walmart, and Paramount — driving large-scale customer acquisition.

Mobile Apps Business: Built, distributed, and monetised AI-driven apps across Utility, Productivity, Lifestyle, and Health & Fitness. Launched 15+ Android and 2 iOS apps with 15M+ downloads; two flagship apps rank top 5 in their categories, consistently appearing in top 10 lists. Currently scaling to 3.5M+ MAUs and 2M DAUs year over year.

Key Responsibilities include:

• Go-to-Market Strategy: Conducted competitor research, user profiling, and segmentation to inform product launches and messaging frameworks.
• Product Growth & Adoption: Improved feature uptake and user retention through in-app education, feedback loops, and adoption campaigns.
• Campaign Execution: Ran high-ROI campaigns across Search, Display, Social, and Native channels, focused on user acquisition and monetisation.
• Experimentation & Optimisation: Designed and executed A/B tests, tracked user behaviour, and iterated to improve stickiness and growth metrics.
• Cross-Functional Collaboration: Partnered with product, design, engineering, and sales teams to deliver integrated strategies aligned to business goals.
• Partner Enablement: Worked with Google, Meta, Amazon, and TikTok to distribute and monetise consumer-facing apps.
• Innovation: Introduced 'automation-first marketing,' leveraging AI tools to speed creative production and expand testing capacity.

• OYO Rooms – Transformed budget travel by making safe, comfortable, and affordable stays accessible worldwide. Partnered with thousands of small hotels, helping them grow while ensuring consistent guest experiences. Leveraged technology and operations to disrupt a traditionally fragmented hospitality industry.

Key Responsibilities:

• Supported on-ground marketing campaigns to expand outreach and engagement for partner hotels.
• Conducted client feedback sessions and attended sales meetings with demand managers and senior leadership.
• Designed flyers and standees for campaigns; supported BTL activations.