Rhea Shetty
Mumbai
Summary
Marketing and Communications expert with 11 years experience in brand management and campaigns. Proven skills in digital marketing, public relations, and team leadership. Success in driving brand growth for media organizations using data insights.
Overview
13
13
years of professional experience
Work History
Marketing Head
Devgn Films
Mumbai
01.2024 - Current
- Led digital portfolio for Ajay Devgn & Devgn Films, overseeing social media strategy, content direction, and branding.
- Developed brand identity and visual consistency across platforms.
- Managed in-film branding, celebrity collaborations, and digital campaigns.
- Directed PR and influencer partnerships for GBK Gaming (JV with NYVfxwaala).
- Drove digital and influencer-led marketing for AMA Stays and WCL, increasing engagement and brand visibility.
- Built internal and external brand narratives for cohesive communication.
Marketing Head
NY Cinemas
Mumbai
05.2019 - Current
- Oversaw all marketing, branding, and communications for NY Cinemas.
- Developed and executed integrated campaigns across digital, PR, influencer, and offline channels.
- Directed brand identity, positioning, and messaging frameworks.
- Managed cross-functional teams and agencies for high-impact initiatives.
- Led data-driven communication strategies, using analytics to refine messaging and optimize ROI.
- Spearheaded executive and corporate communications, aligning leadership messaging with brand narrative.
- Cultivated media relationships and led PR initiatives to secure top-tier coverage.
- Led the development and launch of the brand website and mobile app, managing UX, features, and go-to-market.
Comms Specialist
Comm Sutra
Mumbai
08.2018 - 04.2019
- Developed communication strategies for startups, aligned with growth goals.
- Secured client features and coordinated media events and award nominations.
- Managed and updated social media presence.
- Developed and edited press releases, media articles, and thought leadership pieces to strengthen public relations efforts.
PR Executive
Paradigm Shift PR
Mumbai
05.2017 - 08.2018
- Created press releases, media invites, and launch plans.
- Built media relationships and secured coverage across platforms.
- Tracked industry trends and promoted clients through creative pitches.
- Coordinated events and media opportunities with corporate communications teams.
- Facilitated business development presentations and meetings, contributing to new client acquisitions.
Content Writer / Educator
Sujaya Foundation
Mumbai
05.2014 - 05.2017
- Created educational content aligned with state syllabi requirements.
- Designed manuals, newsletters, and social media updates to enhance communication.
- Taught English and Computers for grades 1 through 8, incorporating interactive methods.
- Organized events and led an English Immersion program to promote language skills.
Digital Media Intern
Perfect Relations
Mumbai
06.2012 - 10.2012
- Managed and updated clients' social media pages.
- Handled online presence, web monitoring, and customer queries.
- Drafted press notes and content for social media.
- Initiated blogger campaign
Education
Graduation - Bachelor in Mass Media
BMM
05.2025
Skills
- Brand development
- Creative thinking
- Integrated campaign management (Digital, PR, Events)
- Team leadership & Cross-functional collaboration
- Go-to-market strategy development
- Social media marketing
- Content strategy
- Brand storytelling
- Influencer marketing
- Vendor relations
- Public and media relations
- Market research
- Data analysis
- Budget planning & ROI optimization
- Stakeholder & Executive communication
Timeline
Marketing Head
Devgn Films
01.2024 - Current
Marketing Head
NY Cinemas
05.2019 - Current
Comms Specialist
Comm Sutra
08.2018 - 04.2019
PR Executive
Paradigm Shift PR
05.2017 - 08.2018
Content Writer / Educator
Sujaya Foundation
05.2014 - 05.2017
Digital Media Intern
Perfect Relations
06.2012 - 10.2012
Graduation - Bachelor in Mass Media
BMM
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