Rhema Mukti Baxter
Noida
Summary
Dynamic digital marketing professional with a proven track record at the International Committee of the Red Cross. Expert in SEO and content management, driving global visibility and engagement. Adept at analytics tracking and project management, I excel in crafting compelling narratives that resonate with diverse audiences. Passionate about community initiatives and strategic campaigns.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Digital Marketing Officer, Communication & Analytics
International Committee of the Red Cross (ICRC)
New Delhi
01.2021 - Current
- Led global SEO training and developed organization-wide SEO guidelines for colleagues.
- Conducted keyword research to optimize ICRC’s English website for international visibility.
- Created, edited, and managed content for corporate fundraising newsletters in HubSpot.
Digital Copy Editor, Digital Communication
International Committee of the Red Cross (ICRC)
New Delhi
04.2017 - 12.2020
- Maintained consistent voice and style across all English-language channels.
- Edited and optimized website and social media content to boost global visibility.
- Provided communication support to ICRC delegations worldwide and HQ in Geneva.
Features Writer, Scroll Magazine
Scroll.in
New Delhi
04.2016 - 02.2017
- Wrote on culture, heritage, environment, fashion, and social trends for the Magazine team.
- Utilized social media for trend spotting and data analysis.
- Generated, wrote and delivered breaking news stories, special reports and features segments for leading market station.
Social Media Editor, ScoopWhoop News
ScoopWhoop
New Delhi
06.2015 - 03.2016
- Led a team of nine content curators, focusing on trending human interest stories.
- Managed Facebook and Twitter accounts, devised social media strategies, and tracked analytics.
- Curated engaging content for social media platforms to enhance brand presence.
Content Producer
HT City, Hindustan Times Limited
New Delhi
06.2014 - 05.2015
- Reported and authored features on culture, technology, gender, and lifestyle.
- Managed social media accounts for My City team to enhance online engagement.
- Coordinated multimedia assets, including images and videos, for enhanced storytelling.
Content Curator
Mint, Hindustan Times Limited
New Delhi
08.2011 - 06.2014
- Curated daily content for Livemint’s social media accounts, increasing audience engagement.
- Produced multimedia content, including videos, podcasts, and interactive graphics.
- Analyzed web analytics data to identify optimal content sources for curation.
Education
Secondary School -
Faith Academy
Higher Secondary School - Commerce
Faith Academy
B.A. (Hons.) - English Literature
Indraprastha College For Women, University of Delhi
PG Diploma - New Media
Asian College of Journalism
Fellowship -
Zakat Foundation of India
Skills
- Digital marketing and SEO
- Content management
- Analytics tracking
- HubSpot and WordPress
- Audience engagement
- Copy editing
- Campaign strategy
- Community initiatives
- Trend analysis
- Email marketing
- Project management
- Collaboration tools
- Graphic design
Languages
Hindi
First Language
English
Proficient (C2)
C2
French
Beginner
A1
Certification
- INSEAD - Strategy in the Age of Digital Disruption
- DigiMarCon Asia Pacific & Singapore 2019 Digital Marketing Conference
- Fundamentals of Digital Marketing
Timeline
Digital Marketing Officer, Communication & Analytics
International Committee of the Red Cross (ICRC)
01.2021 - Current
Digital Copy Editor, Digital Communication
International Committee of the Red Cross (ICRC)
04.2017 - 12.2020
Features Writer, Scroll Magazine
Scroll.in
04.2016 - 02.2017
Social Media Editor, ScoopWhoop News
ScoopWhoop
06.2015 - 03.2016
Content Producer
HT City, Hindustan Times Limited
06.2014 - 05.2015
Content Curator
Mint, Hindustan Times Limited
08.2011 - 06.2014
Secondary School -
Faith Academy
Higher Secondary School - Commerce
Faith Academy
B.A. (Hons.) - English Literature
Indraprastha College For Women, University of Delhi
PG Diploma - New Media
Asian College of Journalism
Fellowship -
Zakat Foundation of India
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