Richa Agarwal
Summary
Director, Digital Marketing with 14+ years of experience. Oversees planning and implementation of marketing strategies for leading brands; focused on opportunity identification, target segmentation, and ancillary promotional activities that enhance brand awareness, turn profits, and provide value to investment.
Overview
15
15
years of professional experience
Work History
Director, Media Planning
Interactive Avenues
01.2022 - Current
- Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth
- Build annual media strategy to maximize brand exposure, overseeing overall media planning to ensure optimal budget utilization aligned with marketing objectives
- Drive product launches, and promotional activities to maximize brand ad recall and customer engagement
- Stay current with industry trends, competitor analysis, and market research to identify opportunities and threats
- Monitor and analyze marketing metrics and KPIs, utilizing data-driven insights (BLS, GA, Third party studies) to refine strategies, optimize campaign performance, and drive continuous improvement
- Conceptualized and executed innovative digital campaigns for clients across various industries, consistently achieving KPIs and earned awards
- Deep understanding of customer segmentation, user personas, and customer journey mapping to drive effective media planning
- Utilizing tools like GWI, Comscore for identifying target audience and the media touchpoints
- Responsible for strategic and tactical presentations and post campaign analysis, often playing a leading role for high priority campaigns
- Develop and maintain relationships with key partners to drive strategic collaborations for brand
- Motivate, lead, and manage internal team.
Associate Director, Performance Marketing
Performics.resultrix
3 2019 - 12.2021
- Manage over $5M yearly in client budget for overall brand success and excellent ROI
- Create, implement, and optimize performance marketing strategy & own budget/ROI for paid performance initiatives
- Lead a team of performance marketers to plan and execute full funnel digital marketing campaigns to deliver results across all the platforms (Google, Facebook, Amazon, LinkedIn etc.)
- Work with cross-functional teams to ensure smooth workflow
Group Head, Performance Marketing
Interactive Avenues
09.2015 - 02.2019
- QSR: Developed plans to drive sales volume across digital assets to meet defined revenue targets
- Grew mobile contribution to sales via mobile app and mobile web for Domino's
- Managed aggregators and affiliates and increase their contribution in paid marketing sales
- FMCG: Developed and executed strategies to maintain brand presence on search across categories for brands under Receipt Benckiser
- Created and executed TV+ plans for reach
- Captured real time moments to increase association of brand with the category.
SEM Manager
SmartSign Designs Pvt. Ltd
12.2010 - 09.2015
- Oversaw branding to generate revenue for company's 60+ websites via paid search marketing
- Brought ROI efficiency across PPC channels for web and mobile platforms in the US through precise campaign planning and execution
- Built a team of search engine marketing analysts from scratch
- Trained and mentored members to take ownership for key areas of routine operations
- Increased PPC revenue share in the company's overall revenue stream by 12% over two and half years (steady increment thereafter).
Analytics and AdSense Executive
Cardekho.com
12.2009 - 11.2010
- Managed ad campaigns on company's high performing flagship website- cardekho.com
- Drove engagement on Facebook and other social media for brand discovery and reach.
Education
Master of Business Administration -
International School of Informatics and Management, Jaipur
Bachelor of Science - undefined
International College for Girls, Jaipur
Skills
Team Collaboration and Leadership
Awards
- Digital Market Asia’s India's Top Digital Planner of the Year, 2018
- IAMAI Gold for Dettol Weather Campaign, 2017
- IAMAI Gold for Durex Jeans for Best Display Campaign, 2018
- Maddies Gold for Best Use of Mobile – Beauty 2023 – Fair & Handsome
- Maddies Gold for Mobile Video 2023 – Keshking
- GOLD at E4M’s IDMA 2023 - Emami Mantra Masala’s #TryMantra Influencer campaign
- GOLD at E4M’s IDMA 2024 – Mother Dairy Hyper Local Campaign
Timeline
Director, Media Planning
Interactive Avenues
01.2022 - Current
Group Head, Performance Marketing
Interactive Avenues
09.2015 - 02.2019
SEM Manager
SmartSign Designs Pvt. Ltd
12.2010 - 09.2015
Analytics and AdSense Executive
Cardekho.com
12.2009 - 11.2010
Associate Director, Performance Marketing
Performics.resultrix
3 2019 - 12.2021
Master of Business Administration -
International School of Informatics and Management, Jaipur
Bachelor of Science - undefined
International College for Girls, Jaipur
Similar Profiles
Aditya ThakurAditya Thakur
Senior Manager at Interactive AvenuesSenior Manager at Interactive Avenues
Ankush Agrawal ShahAnkush Agrawal Shah
Senior Account Manager at Interactive AvenuesSenior Account Manager at Interactive Avenues
Santosh Kumar PalSantosh Kumar Pal
Business Analyst Intern at Interactive AvenuesBusiness Analyst Intern at Interactive Avenues