Summary
Overview
Work History
Education
Skills
My Side-hustle
Timeline
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Richa Durgiya

Richa Durgiya

Bengaluru

Summary

Dedicated and experienced Marketing Specialist with 8 years of comprehensive experience in B2B marketing coordination, event management, social media management and vendor coordination. Seeking to leverage my expertise and skills to drive marketing initiatives and contribute to the success of a dynamic organization.

Overview

8
8
years of professional experience

Work History

Assistant Marketing Manager

Kyvos Insights (Impetus Technologies)
12.2015 - Current
  • Enhanced customer engagement with targeted social media efforts and email marketing strategies.
  • Completed projects on-time and under-budget by collaborating with sales, technical and customer relations departments.
  • Coordinated successful trade shows, conferences, and events that showcased the company''s products and services to potential clients.
  • Successfully managed multiple vendor relationships including agency partners, freelance designers, and technology providers ensuring timely delivery of assets necessary for marketing initiatives.
  • Coordinated with sales representatives during customer interactions, driving sales and partnerships to increase revenue.
  • Proficient in utilizing various marketing tools and platforms, including LinkedIn, Twitter, Facebook, HubSpot, and webinar tools.
  • Developed captivating landing pages designed specifically for tracking purposes while also driving higher conversion rates among prospective customers online.
  • Planned marketing initiatives and leveraged referral networks to promote business development.
  • Transformed corporate website and social media platforms to better engage customers and promote sales.
  • Led creative direction for advertising campaigns, ensuring consistent branding across all channels of communication including print, digital, and social media platforms.
  • Developed innovative and targeted collateral to support overall branding objectives.
  • Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
  • Worked with graphic designers to establish theme and tone for content.
  • Researched developing trends to stay updated with new ideas and marketing practices.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.

Education

MBA - Finance And Marketing

Devi Ahilya Vishwavidyalaya
Indore, India

B.Com - Computers

Devi Ahilya Vishwavidyalaya
Indore, India
09.2009

Skills

  • Social Media Platforms
  • Social Media Marketing
  • Public and Media Relations
  • Vendor Relations
  • Competitor Analysis
  • Decision-Making
  • Microsoft Office
  • Social Media Strategy
  • Social Media Campaigns
  • Creative and Innovative
  • Calendar Management
  • Campaign Planning
  • Corporate Communication
  • Promotional Events
  • Team Recruiting and Hiring
  • Microsoft SharePoint

My Side-hustle

I like to do Calligraphy and I run a side hustle called Creative Cabana Designs. https://www.instagram.com/creative_cabana_designs/

Timeline

Assistant Marketing Manager

Kyvos Insights (Impetus Technologies)
12.2015 - Current

MBA - Finance And Marketing

Devi Ahilya Vishwavidyalaya

B.Com - Computers

Devi Ahilya Vishwavidyalaya

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Richa Durgiya