RICHA JAIN

• Orchestrated launch for multiple new products to expand market share and generate 1200 cr in revenue
• Portfolio management: responsible for the various product lines within the category with the objective of driving growth & vitality
• Category Strategy: Develop 5-year category and marketing programs, incorporating product and promotional activities to deliver business and strategic objectives
• Develop and spearhead new product schedule, setting direction for engineering, industrial design, manufacturing. lead project and programme
• Financial planning and forecasting: Provide input for sales and financial forecast for annual business plan and for ong term 3-5year plan. Planning Nest sales, Margins, pricing and budgets
• Pricing: Manage product pricing for category, while delivering profit objectives for year
• Directed marketing projects through conceptual planning, schedule management and final implementation
• Developed insights on marketing campaigns to assess performance against goals
• Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners

• India/Asia Pacific - Product Marketing
• Responsible for managing global Consumer lighting product portfolio
• Build a robust regional expansion strategy, a national brand, stretching beyond the core Indian market and taking it to other potential countries like USA, EMEA & APAC regions
• Custodian for the assigned category line and category business for South Asia. leading decisions on marketing & product strategy for the near and Long term. delivering on category P&L
• Responsible for defining annual operating & marketing plans , regional category custodian for improving brand pyramid attributes imagery & resonance
• Digital Marketing: Design and drive company's digital strategy in conjunction with overall marketing objectives for digital brand visibility, online sales channel, social media campaigns

Global Portfolio and Strategy LEDr for 2013-2016 - 360-degree global market overview of LEDr products to build a new midterm growth strategy for 2013-2016

Defining Future of Osram Global Lighting – Define future sales forecast, identify sales growth & potential while focusing on critical issues & global economic indicators

• Product & Brand Marketing
• Product life cycle planning, product road maps & launches , market intelligence, support & execution of GTM Strategy
• Leading direct marketing, telemarketing, ATL, BTL, web marketing, event management and other creative formats
• Operations covering planning, managing, coordination, and reporting for marketing, advertising and promotions/campaigns, trade schemes, and channel engagements
• Relationship building and management with advertising, media, event agencies, and customers
• Conducting trainings for product knowledge

• Responsible for generating leads and to create funnel for the global sales in US & Europe and support various verticals like BFSI, Telecom, Travel, and Healthcare etc.
• Managed a team of 8 and was responsible for research and building database for competitive intelligence and reporting of competitors like Daksh, EXL, V Customer and many more
• Analyzed market research reports from IDC, Hoovers, etc to understand company's planning, financials and strategy

• Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities