Richa Joshi

A forward-thinking content & marketing strategist with over 15 years of experience in driving brand growth, increasing market share, and delivering measurable results. Proven expertise in B2C and B2B content strategy & marketing integrations across diverse industries, with a strong foundation in Digital advertising, media agencies, and publishing.

• Successfully curated and executed impactful brand campaigns and communication strategies, resulting in significant achievements such as the BRAND IP - NBT Cyber Suraksha Kawach campaign, which generated over 32 million engagements and attracted 10,000 reader registration.
• Organized a highly notable All Women Bike Rally, which received the honor of being flagged off by the President of India and gained extensive coverage in prominent news outlets across the country.
• Implemented effective BTL/ATL activities to elevate the brand's stature, establish stronger reader connections, and drive growth in readership. Fostered digital extensions and strengthened consumer loyalty towards the brand through engaging campaigns and loyalty programs.
• Demonstrated expertise in understanding consumer preferences through comprehensive research methodologies, leading to valuable insights and recommendations for product and brand enhancements.
• Spearheaded the conceptualization and development of an Intellectual Property (IP) focused on Circular Economy for Coca Cola India, leading to constructive dialogues with Central and state governments and resulting in the release of a comprehensive white paper. Co Curated the Times Global DEI Summit and the JK Paper Authers Awards along with NIIT Upskilling IP
• Successfully created innovative Intellectual Properties (IPs) for renowned brands such as Mother Dairy, Coca Cola, Hamdard, NIIT, Aviva, Mav Bupa amongst many & contributing to increased brand visibility and market engagement.
• Created & Times women's Drive, Times Lit Fest, Max Bupa Walk for Health and many more times Group Ips over the years.