RICHA MADHWAL
Mumbai
Summary
Hi! Having built a strong foundation by pursuing a MBA (Marketing) from SIBM, Bengaluru and also pursuing marketing roles in conglomerates like Mars and Disney; I'm seeking to learn everything I can about how to build a successful career in marketing. I'm an independent, self- motivated person with a keen eye for detail and a presence of mind who would be a breeze to work with.
Overview
5
5
years of professional experience
6
6
years of post-secondary education
Work History
Project Trainee
Interbrand India
Mumbai
06.2022 - 08.2022
- Part of the core team involved in revamping the True Caller brand: conducted market research, interviewed & liaised with the C-suite of True Caller to craft the True Caller messaging and story.
Summer Intern
Capgemini
Bengaluru
04.2022 - 07.2022
- Was drafted as a Business Consultant to Starline XM Holdings (American Broadcasting Company - providing satellite radio services) during my Summer Internship at Capgemini, as part of their Digital Transformation division (DCX).
- Investigated and analyzed the pain-points faced by the organization with respect to giving customers a superior user experience. Mandated with creating user stories and drafting a GTM Strategy to enhance customer retention.
- Rectified these problems and enhanced efficiency using Pegasystems Customer Relationship Management (CRM) and business process management tools by charting out pricing tiers, retention plans and adequate customer support coverage to provide users a superior experience.
- Received a Pre-Placement Offer for the same.
Project Intern
Mars Wrigley
Bengaluru
08.2021 - 11.2021
- B2B Sales - Designed campaigns and converted leads (companies and restaurants) of 30+ to promote corporate giftinf and cross-promotions for Mars.
Consultant - Media Distribution
The Walt Disney Company
Mumbai
04.2019 - 04.2020
- Helped launch Disney + Hotstar by supplying 200+ Disney content to Hotstar like trailers, key arts, metadata etc. which increased the global count of paid subscribers to Disney + by 30%. Also moderated the same with 10+ employees.
- Computed monthly market data analysis of 1000+ Disney products across various platforms.
- End-to-end ownership of the internal client relationship software.
- Leading the merchandising initiatives for the Mumbai office by collaborating with the vendors on quantities, international shipping requirements and other key metrics.
- Conceptualized digital marketing content for 7-8 media behemoths like Jio,Star,Amazon,Nelix etc.
Intern
Centre for Policy Research
New Delhi
05.2017 - 06.2017
- Cleaned and summarized qualitative data on the functioning of the bureaucracy employed at Block Levels across 5 Indian states using ethnographic research methods.
- Handled complex qualitative survey data sets and distilled the data into clear information for further analysis.
Education
MBA - Marketing
Symbiosis Institute of Business Management
Bengaluru 06.2021 - 04.2023
Bachelor of Science - Economics
NMIMS Sarla Anil Modi School of Economics
Mumbai 06.2016 - 04.2019
High School Diploma -
Air Force Bal Bharti
New Delhi 04.2015 - 04.2016
Skills
Client relationship management
undefinedTimeline
Project Trainee
Interbrand India
06.2022 - 08.2022
Summer Intern
Capgemini
04.2022 - 07.2022
Project Intern
Mars Wrigley
08.2021 - 11.2021
MBA - Marketing
Symbiosis Institute of Business Management
06.2021 - 04.2023
Consultant - Media Distribution
The Walt Disney Company
04.2019 - 04.2020
Intern
Centre for Policy Research
05.2017 - 06.2017
Bachelor of Science - Economics
NMIMS Sarla Anil Modi School of Economics
06.2016 - 04.2019
High School Diploma -
Air Force Bal Bharti
04.2015 - 04.2016
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