Richa Mankar
Pune
Summary
Results-driven Market Intelligence & Strategy Analyst with expertise in consumer insights, competitive analysis, and data-driven decision-making. Skilled in Advanced MS Excel, Power BI, Tableau, SQL, Market Research, Stakeholder communication. Proven ability to translate complex data into actionable business insights and support strategic growth initiatives.
Overview
6
6
years of professional experience
Work History
Manager - Market Intelligence
Doehler India Private Limited
04.2022 - Current
- Conduct market analytics on key trends for Food, Beverage, Health & Wellness Industries consumer behavior, utilizing databases like Euromonitor, GNPD Mintel, Statista etc
- Perform consumer insights analysis by leveraging social listening tools (e.g., Digimind) and consumer survey reports (e.g., FMCG Gurus) to understand evolving consumer preferences. .
- Transform market data into actionable insights, integrating research findings into Doehler’s digital platforms and customer intelligence tools.
- Create compelling visual reports and presentations for internal strategy discussions, sales teams, and customer engagement.
- Track competitor and industry movements, screening potential data suppliers and curating weekly press insights for strategic decision-making.
- Enhance customer intelligence, improving transparency on customer needs by integrating consumer insights into Doehler’s WE | LEAD system.
- Develop and implement digital tools to streamline consumer insights integration within Doehler’s existing data ecosystem.
- Lead trend research initiatives, leveraging creative research methodologies and internal digital tools to uncover emerging market opportunities.
Research Associate
Euromonitor International
06.2020 - 03.2022
- Conducted data modeling, validation, and transformation across complex datasets using Excel, Power BI, and SQL to generate actionable market insights.
- Performed quantitative and qualitative research, utilizing desk research,collaborating with in country analysts and trade interviews to validate industry trends.
- Developed custom reports and dashboards, leveraging Power BI, to support data-driven decision-making.
- Engaged with industry stakeholders and clients, effectively communicating research findings and insights to leadership teams.
- Part of the query solving team, that is responsible to address queries from clients on the researched data, forecast data, analysis , trends etc .
- Managed multiple projects under tight deadlines, ensuring high-quality research and seamless client interactions.
Internship - Market Research Intern
Ecozen Solutions Pvt. Ltd
01.2019 - 08.2019
- Conducted state-level market intelligence analysis to develop a lease-based business model for Ecozen’s cold storage units.
- Developed a 10-month lease calendar for Uttar Pradesh, Madhya Pradesh, Maharashtra, and Odisha by analyzing agricultural cycles and cold storage demand.
- Performed primary and secondary research on the cold storage industry, including on-ground visits to florists (e.g., Ferns N Petals) and local flower shops to study the flower supply chain, storage practices, and shelf life management.
- Evaluated customer satisfaction through telephonic interviews, identifying key product improvement areas to enhance market positioning of solar pump and cold storage product of Ecozen .
- Utilized Advanced MS Excel for data modeling and forecasting to optimize leasing operations based on market demand.
Education
MBA - Marketing Management (Major), Human Resource Management (Minor)
Department of Management Sciences (PUMBA)
05.2020
B.Tech - Metallurgical Engineering
College of Engineering, Pune
05.2018
Skills
- Advance MS Excel
- Power BI
- SQL
- Tableau
- Analytical Thinking
- Market Research
- Strategic Presentation & Dashboarding
- Client & Stakeholder Presentations
- Translating Data into Actionable Insights
- Data Visualization & Storytelling
Extra-Curricular Activities
Executive Council Member, Indian Institute of Metals Pune Chapter, 2016-17, Managing various events for the organization | Looking after Publicity of the events Coordinator, Chemistry Quiz (Mindspark 2015), Point of Contact for the Competition | Brainstorming and Strategizing the outline of the Quiz. Cancer Awareness Campaign, Generated awareness against Cancer amongst the masses and raised substantial donations for the cause, under Nationwide Cancer Control Programme during School.
Timeline
Manager - Market Intelligence
Doehler India Private Limited
04.2022 - Current
Research Associate
Euromonitor International
06.2020 - 03.2022
Internship - Market Research Intern
Ecozen Solutions Pvt. Ltd
01.2019 - 08.2019
B.Tech - Metallurgical Engineering
College of Engineering, Pune
MBA - Marketing Management (Major), Human Resource Management (Minor)
Department of Management Sciences (PUMBA)
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