Richa Panwar

• Experienced Event Professional skilled in marketing strategy, event planning, branding, and communications
• Proven ability to lead and manage events, conferences, and meetings.
• Responsible for worldwide events brand management, including content development and distribution of marketing collateral.
• Expertise in managing creative services, advertising initiatives, and industry event participations.
• Results-oriented with a focus on increasing brand awareness and generating leads.
• Strong project management skills, ability to work independently, and thrive in a fast-paced, collaborative environment.
• Additional responsibilities include business development support, staff supervision, and administrative tasks.
• Proficient in event logistics, budget management, venue selection, and vendor negotiations.
• Provides support for event technology tools and administrative tasks.
• A proactive and detail-oriented professional dedicated to delivering successful events and exceeding client expectations.

• Plan, manage, coordinate and execute all webinars programs & initiatives.

• Evaluate current schedule, strategy and identify weaknesses.

• Develop and implement better guidelines and protocols for conducting webinars.

• Work closely with other marketing organizations to ensure the successful promotion of all webinars.

• Develop benchmark criteria to measure the effectiveness of the webinar program and implement improvements as required.

• Collaborate with internal stakeholders (marketing, sales, customer support, product management, etc.) and provide support for their initiatives.

• Measure the success of each webinar and report the results to management. Educate staff and prepare key messaging and presentation material.

• Work with speakers and marketing to determine the most important points to market the webinar.

• Review presentation materials and offer feedback to speakers.

• Provide training to presenters and organize the preconference planning call.

• Conduct webinar promotions to drive audience registration (banner ads, Google Ad campaigns, social media, co-marketing, etc.).

• Record webinar sessions and oversee edit audio for on-demand webinars.

• Distribute presentations and participate in conversations across a variety of channels (Online & Offline including social media properties).

• Develop unique value propositions and business partnerships that are targeted toward key customer segments.

• Identify prospective clients via targeted leads research within the assigned market

• Meet sales targets for individual Conferences, Summits, Round Tables, Coffee Table book Launch & Exhibitions

• Develop a Continuous pipeline of leads to generate new business opportunities

• To work in Conjunction with various External Partnership for Speaking

/Presenting/Moderating opportunities for the Economic Times Edge

• Leading partnership for B2B properties along with selling inventories for Print, Television and Digital

• Plan and coordinate all activities to successfully execute meetings and conferences

• Researched TOP C level executives and reached out to them personally over the calls

• Paid Delegate Acquisition for all the events

• Responsible for sponsorship and delegate acquisition for large scale international geo-political conferences in the Middle East, Africa and India.

• Drive brand activation onsite for business scope expansion

• Lead contract negotiations with luxury hospitality partners globally

• Single ownership of vendor and client database

• Social Media marketing (creative and content approval)
• Handled corporate dealers meet and conferences for clients like Intel, WhiteKlay
• ,Windmill, Schindler, Routes and Wings
• Handled HNI weddings end to end from budgeting to execution
• Supported the Weddings department -at an operational and production level for the Business
• Designed and implemented cost saving recruitment models
• Built strong relationships with key stakeholders, sponsors, and vendors, fostering partnerships for successful event execution.
• Managed onsite operations, including registration, audiovisual setup, catering, and speaker coordination, ensuring a smooth and memorable experience for attendees.

• Handled the Branding of Hero Cycles Pan India (Cost sheets for the Clients and Vendors

• Coordinating with the Invoices and Work orders

• Did Client servicing and event promotion for their events

• Coordinated with the Creatives and Printing and Promotions for the Clients

• Handled several Product Launch parties, corporate meets, Fashion shows

August 2019 - November 2019

Project Specialist, Martech Vibe Project (Freelance Project) | UAE Handled Delegate Acquisition of 100 paid CXOs

• Worked with Banyan Tree for backstage management for Santoor event

• Worked with Banyan Tree for backstage management organized for the 10 years celebration of INDUSINDBANK

• Worked with Banyan Tree for backstage management in another semi- classical event sponsored by Punjab National Bank

• Worked with Netsurf Entertainment & Cranberry Events for the AKON's Concert, Gurgaon, 2011 as Green Room in charge and backstage management

• Worked with Fusion Events for Zee Tv-Sa Re Ga Ma Pa Lil Champs auditions-2011

• Worked with Var Vadhu in a Jodhpur wedding handled logistics, Production