Richa Panwar
Summary
Experienced events manager with over 9 years of expertise in planning and executing high-impact global conferences and events. Adept at coordinating stakeholders, managing projects, and building strong industry relationships. Proven success in handling logistics, securing top-notch speakers, and driving engagement through strategic marketing efforts. Service-oriented associate manager deeply committed to excellence with a track record of delivering efficient, reliable, and collaborative results.
Overview
10
10
years of professional experience
Work History
Associate Manager Marketing (Events)
Persistent Systems
11.2023 - Current
- Global Event Management: Led service line events across the US, Canada, India, APAC, and Europe, ensuring seamless coordination and execution
- Stakeholder Coordination: Liaised with stakeholders to align event requirements, fostering clear communication and collaboration
- Project Management: Owned events calendar and project management, ensuring all timelines and milestones were met efficiently
- Venue and Provider Booking: Successfully booked and managed venues and service providers for tradeshows, conferences, roundtables, and dinners
- Logistics Execution: Executed end-to-end logistics, coordinating pre-event, on-site, and post-event activities for smooth operations
- Local Partner Engagement: Enhanced event effectiveness by partnering with local logistics, management, and warehousing providers
- Email Campaigns: Coordinated for Implementing and managing email automation campaigns (Pardot) with the cross-functional team to optimize engagement and conversion
- Cross-Functional Collaboration: Developed outbound communications with cross-functional teams for web, social media, paid media, email, and content
- Budget Management: Managed event budgets, tracked expenditures, and reported on financial performance to maximize ROI
- Performance Tracking: Monitored and analyzed success metrics, providing insights to inform future strategies and improve outcomes
Events Manager
Sovereign Wealth Fund Institute
04.2023 - 10.2023
- Collaborate with Conference Director: Plan and execute conferences meticulously
- Build Relationships: Foster robust ties with stakeholders, partners, vendors, and media for seamless coordination
- Program Development: Create engaging conference programs through in-depth industry research
- Secure Speakers: Recruit high-caliber speakers to enhance educational impact
- Strategic Analysis: Analyze regional and global dynamics to inform market assessments and content quality
- Mentorship: Mentor teams for successful strategy execution and deep industry expertise
Communications Webinar Manager
Ec-Council University
10.2020 - 04.2023
- Collaborate with CISOs, CIOs, and CTOs in cybersecurity and IT to align webinars
- Plan and execute high-impact webinar programs based on industry trends
- Develop and enforce webinar guidelines; collaborate with marketing for promotions
- Measure and present webinar success, improve strategies, and enhance effectiveness
- Train presenters, organize pre-conference planning, and manage recordings
- Craft tailored value propositions and form strategic partnerships for program enhancement
Freelance Project Specialist
Martech Vibe Project
08.2019 - 11.2019
- Successfully managed Delegate Acquisition for100 paid CXOs, contributing to the project's effectiveness and outcomes
Program Specialist
The Economic Times Edge (Times of India Group)
08.2017 - 04.2019
- Client Research: Identify potential clients through targeted leads research
- Event Management: Exceed sales targets by managing conferences, summits, and exhibitions
- Lead Generation: Cultivate a consistent pipeline of leads for new business opportunities
- Partnership Collaboration: Secure speaking and moderating opportunities with external partners
- B2B Events: Spearhead partnerships and sell inventory across Print, TV, and Digital platforms
- Onsite Leadership: Ensure impeccable event delivery and foster relationships with speakers, attendees, and sponsors
Sales Consultant
UMS Conferences
07.2016 - 06.2017
- Orchestrated seamless coordination of all activities, ensuring the successful execution of meetings and conferences
- Conducted thorough research to identify TOP C-level executives, personally initiating contact via strategic phone calls
- Spearheaded paid delegate acquisition for diverse events, showcasing prowess in driving attendee engagement
- Assumed responsibility for sponsorship and delegate acquisition across large-scale international geo-political conferences in regions including the Middle East, Africa, and India
- Spearheaded brand activation efforts onsite to foster business scope expansion and heightened brand presence
Development Assistant
Pranik Events
07.2014 - 06.2016
- Supervised creative content and granted approval for impactful social media marketing
- Managed corporate dealer meetings and conferences for notable clients such as Intel, WhiteKlay, Windmill, Schindler, Routesand Wings
- Orchestrated end-to-end execution of high-net-worth weddings, from budgeting to flawless implementation
- Provided operational and production-level support to the Weddings department, enhancing business operations
- Designed and executed innovative recruitment strategies, resulting in significant cost savings
- Fostered robust relationships with key stakeholders, sponsors, and vendors, cultivating partnerships pivotal for triumphant event execution
- Managed all aspects of onsite operations—registration, audiovisual setup, catering, and speaker coordination—ensuring a seamless and memorable experience for attendees
Education
MBA - Media Management
Amity University Noida
Noida, Uttar Pradesh05.2014
Post Graduate Diploma - Events & PR: Events And Media
EMDI
05.2011
BBA - Business Management
IMS
Dehradun, Uttarakhand05.2010
Skills
- Stakeholder Coordination
- Program and Content Development
- Project and Logistics Management
- Cross-Functional Collaboration
- Budget and Performance Tracking
- Industry Relationship Cultivation
- Strategic Planning
- High-Caliber Speaker Engagement
- Operations management
- Strategic planning
- Negotiation
Internship
- Segment Producer Assistant, Great Indian Journey, 2010, 2010, Collaborated with a Segment Producer for 'Great Indian Journey' during the Commonwealth Games' Opening Ceremony in 2010.
- Data Management Intern, Performing Groups, 2010, 2010, Compiled and organized data for performing groups, overseeing more than 400 artists involved.
- TBL Preparation and Coordination Intern, Performing Artists, 2010, 2010, Created a comprehensive Time- Bound List (TBL), ensuring seamless coordination among performing artists, rehearsals, video shoots, costumes, and backstage activities
Timeline
Associate Manager Marketing (Events)
Persistent Systems
11.2023 - Current
Events Manager
Sovereign Wealth Fund Institute
04.2023 - 10.2023
Communications Webinar Manager
Ec-Council University
10.2020 - 04.2023
Freelance Project Specialist
Martech Vibe Project
08.2019 - 11.2019
Program Specialist
The Economic Times Edge (Times of India Group)
08.2017 - 04.2019
Sales Consultant
UMS Conferences
07.2016 - 06.2017
Development Assistant
Pranik Events
07.2014 - 06.2016
Post Graduate Diploma - Events & PR: Events And Media
EMDI
BBA - Business Management
IMS
MBA - Media Management
Amity University Noida
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