Richa Parekh
Digital Marketing Lead @ Disney+
Mumbai
Summary
Get in touch! I'm a seasoned digital marketing leader, recognized as one of the top performers in international marketing by Disney+. With over 15 years of expertise in digital marketing strategy, performance marketing, data analytics, automation, and customer acquisition, I bring a diverse and global skill set to any team I join.
Overview
15
15
years of professional experience
4
4
years of post-secondary education
6
6
Certifications
Work History
Digital Marketing Lead - International Markets
Disney+
Mumbai
03.2022 - Current
- Leading a dynamic team of 5 professionals as the 'Digital Marketing Lead' for International Markets at Disney+, focusing on performance-driven strategies.
- Initiated and successfully established an in-house performance marketing team spanning across India, increasing operational efficiency by 35%.
- Launched Disney+ in 18 international markets, including Middle East Asia, Israel, and South Africa, resulting in an impressive 200%+ increase in brand visibility & surpassing 150% subscriber target goals in less than a year.
- Contributed 60%+ of total customer acquisitions through strategic paid and organic marketing efforts, translating to an 1 million+ app subscribers in the first year.
- Effectively launched and managed 10+ diverse paid marketing channels including paid social (SMM) across Meta products, Tik Tok, Snapchat & more, DV360 (display programmatic), Google Adwords.
- Successfully reduced Customer Acquisition Cost (CAC) by over 25% with combining SEO & paid marketing campaigns
Head - Digital Marketing (Brand & Performance)
Aditya Birla Health Insurance
03.2019 - 02.2022
- Boosted brand visibility by 5X year-on-year and increased online sales by 2.7X through unique, innovative digital campaigns.
- Managed performance channels including SEO, SEM, Programmatic, Display, and OTTs, contributing to digital transformation and 2X digital adoption during Covid.
- Led the setup and automation initiatives using tools like Clever Tap, Smartly Facebook automation, and Lemnisk personalization, enhancing operational efficiency.
- Pioneered content marketing initiatives through blogs and social media, showcasing the company's purpose and boosting direct sales.
- Achieved outstanding performance marketing results through strategic A/B testing, decreasing CPL & CPS by 120%.
Director - Paid Media
Dentsu iProspect
Mumbai
11.2016 - 02.2019
- Directed comprehensive marketing strategies, contributing to a sustained ROI increase for 50% of key clients at iProspect's Mumbai branch.
- Managed cross-functional digital marketing teams, covering planning, campaign execution, affiliate marketing, SEO, SMM, and reporting.
- Achieved a 2.5X company revenue increase through successful upselling and cross-selling of multiple digital channels and services.
- Spearheaded the Digital Marketing Centre of Excellence, implementing best practices across all channels.
Digital Marketing Manager
Rediff.com
Mumbai
01.2013 - 09.2016
- Digital lead with India’s earliest internet company -
- Rediff.com responsible for driving significant business through the best ROI marketing channels - Increased the ecommerce revenue by 275% in the span of 1.5 years - Led the marketing foundation and framework of the latest app of Rediff (not yet released; still in production phase) - Driven socialmedia campaigns with special focus on
- Facebook & got 300% more sales to the company website through Facebook itself using perfectly targeted ads
- Built a community for Rediff Facebook page with limited budget and for a short period of time during a project.
Digital Marketing - SEO & SMM
Reload Media
Brisbane
09.2011 - 10.2012
- Developing and implementing quality search engine optimization (SEO) strategies for Australia’s leading consumer brands (Perfect Potion Australia, National
- Storage Australia, Used Caravans Brisbane etc.) - Website management including revamping the website, competitor analysis for 70+ clientsranging from basic informationwebsites to e- commerce platforms selling 1000+ products online
- Significantly raised rankings & generated considerable leads through social for clients through major search engines (Google, Yahoo and Bing) for competitive keywords such as “Storage Australia” (NationalStorage.com.au) & “Used Caravans” (UsedCaravansBrisbane.com.au)
Project Manager - Digital Marketing
Publicis Media
Mumbai
06.2008 - 02.2011
- Managed a team of online marketing executives to achieve and raise the bar of client excellence for Indian as well as International clients
- Media Planning & implementation by identifying and recommending appropriate online marketing strategies through thorough analysis of the client’s business model so as to maximize ROI in the online channel
- Active participation & research while monitoring other marketing channels of clients apart from SEO, for example Social Media, Mobile Media & New media
- Conducted detailed website audits– On Page, Off Page & Technical
- Comprehensive keyword research using various tools, metrics & experience
- Set keyword ranking& traffic targets for clients to the team
- Planned & strategized the online marketing strategy execution, meeting the required deadlines of the team.
Education
Bachelor of Engineering - Computers
K. J. Somaiya College of Engineering
Mumbai 04.2004 - 06.2008
Skills
Digital marketing leadership
Certification
Facebook Blueprint
Timeline
Digital Marketing Lead - International Markets
Disney+
03.2022 - Current
Head - Digital Marketing (Brand & Performance)
Aditya Birla Health Insurance
03.2019 - 02.2022
Director - Paid Media
Dentsu iProspect
11.2016 - 02.2019
Digital Marketing Manager
Rediff.com
01.2013 - 09.2016
Digital Marketing - SEO & SMM
Reload Media
09.2011 - 10.2012
Project Manager - Digital Marketing
Publicis Media
06.2008 - 02.2011
Bachelor of Engineering - Computers
K. J. Somaiya College of Engineering
04.2004 - 06.2008
Facebook Blueprint
Certification
2019
Google Adwords Certified
Adobe Advertising Cloud
DSP Certified 2019
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