Richa Rishi
Associate Director
New Delhi,DL
Summary
A results-driven professional with 13 years of experience in business development, B2B partnerships, student recruitment, and university engagement. Adept at building strategic alliances, and leading high-performing teams across SEA and India. Passionate about enhancing student opportunities through meaningful collaborations with educational institutions worldwide. Known for a proactive approach in shaping recruitment strategies, fostering client relationships, and delivering impactful student recruitment numbers.
Overview
13
13
years of professional experience
Work History
Associate Director of Direct Apply
Cialfo Pte Ltd
12.2023 - Current
- Leading student recruitment efforts across India and Southeast Asia, driving substantial growth in enrollment numbers
- Successfully introduced a new revenue stream by developing university marketing engagements and student-centric value-added services, generating USD 50K
- Successfully built and led a high-performing team of destination experts who individually generated around 115K USD
- Building and maintaining strong B2B partnerships with schools across India and globally to drive business expansion
- Supporting counseling teams with strategic insights to enhance student engagement and boost enrollment rates
- Strengthening relationships with university partners, ensuring smooth communication and collaboration
- Working closely with the global leadership team to align regional strategies with the company’s overall vision
- Elevated customer experience by optimizing touchpoints across the student, parent, university, and counselor journey, ensuring seamless communication and satisfaction
Senior Growth and Partnership Manager - APAC
Cialfo Pte Ltd
04.2023 - 11.2023
- Managed university accounts across APAC, fostering long-term partnerships with 23 institutions
- Identified key growth regions in South Asia, enabling strategic business expansion
- Promoted APAC universities in key student markets across India, SEA, and China, increasing visibility and outreach
- Developed and executed regional engagement strategies to enhance university partnerships
University Engagement Manager – India
Cialfo Pte Ltd
02.2022 - 03.2023
- Oversaw post-sales account management for 73 university campuses in India, ensuring high client satisfaction
- Led enrollment initiatives, successfully driving upsell opportunities and expanding the partner network
Assistant General Manager – Admissions & Outreach
Manav Rachna Educational Institutions
Faridabad
01.2021 - 10.2021
- Led digital and on-ground outreach campaigns, boosting student engagement and B2B lead generation
- Established new school partnerships, significantly enhancing institutional visibility and reach
Head – CRM Cell
MREI
Faridabad
01.2021 - 10.2021
- Managed a team of 18 counselors, optimizing conversion strategies through data-driven insights
- Developed comprehensive communication plans to improve lead quality and engagement
Senior Manager – Career Skills
MREI
Faridabad
07.2019 - 12.2020
- Designed career skills initiatives and fostered industry-academia collaborations to improve student employability
- Successfully led the department to achieve ISO certification, ensuring quality standards
Manager – Aptitude Training
MREI
Faridabad
07.2017 - 06.2019
- Spearheaded aptitude training programs, enhancing student preparedness for recruitment processes
Assistant Manager – Aptitude Training
MREI
Faridabad
07.2015 - 06.2017
- Delivered training aligned with industry requirements, improving student performance in competitive exams
Trainer – Aptitude
MREI
Faridabad
07.2013 - 06.2015
- Conducted workshops and training sessions focused on analytical and problem-solving skills
Associate Faculty – Quant
ICHIEVE Pvt Ltd
04.2012 - 06.2013
- Provided quantitative aptitude training and developed tailored learning materials to support student success
Education
Bachelor of Science - Mathematics
Delhi University
05.2012
Skills
- B2B Partnerships and Strategic Alliances
- Client Relationship Management
- Team Leadership and Development
- Student Recruitment and Enrollment Strategies
- Lead generation, conversion, and CRM
- Operations Management
Affiliations
- Water Marbling
- Vastu
References
References available upon request.
Timeline
Associate Director of Direct Apply
Cialfo Pte Ltd
12.2023 - Current
Senior Growth and Partnership Manager - APAC
Cialfo Pte Ltd
04.2023 - 11.2023
University Engagement Manager – India
Cialfo Pte Ltd
02.2022 - 03.2023
Assistant General Manager – Admissions & Outreach
Manav Rachna Educational Institutions
01.2021 - 10.2021
Head – CRM Cell
MREI
01.2021 - 10.2021
Senior Manager – Career Skills
MREI
07.2019 - 12.2020
Manager – Aptitude Training
MREI
07.2017 - 06.2019
Assistant Manager – Aptitude Training
MREI
07.2015 - 06.2017
Trainer – Aptitude
MREI
07.2013 - 06.2015
Associate Faculty – Quant
ICHIEVE Pvt Ltd
04.2012 - 06.2013
Bachelor of Science - Mathematics
Delhi University
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