Richa Sharma

· Brand Positioning & Strategy: Lead integrated media strategies that articulate brand positioning for product launches and annual operating plans, focusing on audience segmentation, consumer behavior, and trend identification.

· Consumer Insights & Campaign Execution: Decode consumer insights through data analysis and leveraging it to develop targeted marketing strategies. Oversee the execution of Digital, ATL, and BTL campaigns across multiple channels, ensuring brand consistency and audience engagement.

· Creative Leadership: Collaborate with internal teams and external partners to generate innovative campaign ideas and ensure effective execution aligned with brand positioning.

· Monitoring ROI: Implement metrics for measuring brand performance, including ROI, KPIs, and campaign impact

· Brand Communication Strategy: Develop brand positioning and strategies to drive consumer engagement, aligning digital media plans with overall brand vision.

· Consumer Insights & Innovation: Conduct ongoing consumer research and leverage insights to develop innovative marketing strategies that drive brand love and increase customer retention.

· Campaign Leadership & Measurement: Lead the execution of digital and ATL campaigns across multiple categories, including performance tracking, ROI assessments, and real-time optimization.

· Creative Partnerships: Work closely with in-house creative teams and external agencies to produce compelling creative content that resonates with target audiences.

· Brand Vision & Communication: Shape and execute brand strategies across linear and digital platforms, ensuring consistent brand messaging for new IPs

· Creative Concept Development: Lead brainstorming and creative sessions with internal and external stakeholders to develop innovative brand campaigns and activations.

· Consumer & Market Research: Utilize consumer insights and market research to optimize branding strategies and improve consumer engagement.

Marketing & Media Strategy of Hair Oil Portfolio of Marico

Handling Global Media Mandate of Castrol India and British Petroleum