Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
Generic
RICHA SHARMA

RICHA SHARMA

Bengaluru

Summary

A growth-focused marketing leader with 14+ years of experience across leading media agencies and brands. Proven expertise in driving integrated brand strategies, full-funnel campaigns, content innovation, and consumer engagement across B2C and B2B segments. Currently leading the Lenovo India media mandate at iProspect Dentsu as VP – Integrated Media. Adept at decoding consumer behavior, leveraging data and analytics, and translating insights into brand value and business impact. Now seeking a strategic brand marketing role that deepens cross-functional leadership and builds brand equity on a global scale.

Overview

15
15
years of professional experience

Work History

VP – Integrated Media

iProspect, Dentsu India
09.2024 - Current
  • Lead Lenovo India’s full-funnel media and e-commerce strategy; drove TRR scores up by 1.5x and added 15% revenue through new service lines.
  • Championed 1PD audience solutions, improving media ROI by 10–15%.
  • Launched Lenovo Aura (Gen Z AI PC), boosting preference scores and AI PC market share.
  • Integrated business analytics and automation, improving campaign velocity and reporting precision.
  • Recognized with “Employee of the Quarter” within 9 months of joining.

Associate Director – Digital Media (J&J/Kenvue)

Interactive Avenues (IPG)
08.2022 - 09.2024
  • Led digital strategy for 5+ categories including Baby Care, Fem Care, and Skincare.
  • Shifted media planning from precision to reach-based, aligning with Byron Sharp principles.
  • Developed 1 Search strategy, ROI frameworks, and AI-led audience clusters.
  • Won 2 IDMA Awards and engineered a global content strategy adopted by Kenvue.

Sr. Manager – Marketing

Viacom18 Media
Mumbai
04.2016 - 08.2022
  • Built and launched integrated brand campaigns across platforms.
  • Designed predictive analytics models for pre-launch IP success forecasting.
  • Earned 3 consecutive “Employee of the Quarter” awards.

Account Manager – Media Strategy & Planning | Marico

Madison Media
04.2013 - 03.2016
  • Managed integrated media strategy for Parachute, Nihar, and Set Wet.
  • Drove 50 bps growth in household share and a 2% increase in brand retention.
  • Led award-winning 'Malayali Manka' campaign in Kerala.

Brand Executive – Castrol India

GroupM Mindshare
02.2011 - 04.2013
  • Supported full-funnel media strategy across ATL/BTL.
  • Executed localized campaigns with strong ROI tracking.

Education

PGP - Data Science & Big Data Analytics

Great Learning (Great Lakes + University of Texas)
01.2022

MBA - Marketing

Balaji Institute of International Business
Pune
01.2011

Skills

  • Brand Strategy & Positioning
  • Integrated Marketing & Campaign Development
  • Consumer Insights & Behavioural Analytics
  • Thought Leadership & Content Strategy
  • Full-Funnel Media & E-Commerce Strategy
  • Cross-Functional Team Leadership
  • Marketing Automation & ROI Modelling
  • Agency & Stakeholder Management
  • Digital Innovation AI/ML Marketing Strategies

Accomplishments

  • Delivered 15% revenue growth via content, analytics, and automation.
  • Developed AI/ML models leveraging site and signal data to identify high-value audiences.
  • 2 IDMA Awards for J&J; consistent internal recognition at Viacom18 & Dentsu.
  • Improved Lenovo’s AI PC market share by 5% through Gen Z-led product storytelling.
  • Seamlessly merged brand and e-comm strategies for incremental lift.

Timeline

VP – Integrated Media

iProspect, Dentsu India
09.2024 - Current

Associate Director – Digital Media (J&J/Kenvue)

Interactive Avenues (IPG)
08.2022 - 09.2024

Sr. Manager – Marketing

Viacom18 Media
04.2016 - 08.2022

Account Manager – Media Strategy & Planning | Marico

Madison Media
04.2013 - 03.2016

Brand Executive – Castrol India

GroupM Mindshare
02.2011 - 04.2013

PGP - Data Science & Big Data Analytics

Great Learning (Great Lakes + University of Texas)

MBA - Marketing

Balaji Institute of International Business

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