Richa Sharma
Bangalore
Summary
Dynamic Product Marketing & Content Strategist with a proven track record at Salesforce, driving impactful content strategies and generating significant ROI. Expert in digital marketing and campaign management, I excel in translating complex product narratives into engaging content, achieving over 7,000 click activities while fostering collaboration across teams to enhance brand visibility.
Overview
15
15
years of professional experience
Work History
Product Marketing & Content Strategist
Salesforce
Bangalore
08.2024 - Current
- Develop product marketing content strategies for Salesforce SMB, Agentforce, and ITSM — translating complex product value into clear, audience-relevant narratives for Singapore, Australia, and US markets.
- Led content strategy and creation across full marketing funnel, integrating market research and audience insights with asset production and distribution.
- Collaborated with product, sales, and regional teams to align content with business priorities and localize messaging for global markets.
- Drove significant SEO impact: More than 100 blog articles delivered (FY26 to date), 75% of published blogs on the first page of search results.
- Generated 7,000+ click activities and 252 CTA clicks, maintaining 58% average bounce rate across blog content within industry benchmarks.
Campaign Strategist, ASEAN
Salesforce
Bangalore
02.2022 - 08.2024
- Executed ABM and lead nurture programs across ASEAN, generating BANT-qualified leads and delivering threefold ROI on campaign investment.
- Established programmatic demand generation campaigns, enabling precise tracking and reporting of lead flow.
- Designed multi-stage email marketing campaigns targeting prospects from awareness to opportunity creation.
- Led content syndication with agencies in Singapore and Australia, ensuring consistent messaging and adherence to brand standards.
- Created performance dashboards and collaborated with stakeholders to audit and localize global campaign assets for ASEAN.
Digital Strategist, India
Salesforce
Bangalore
03.2021 - 02.2022
- Launched Salesforce Starter in Indian market, driving brand visibility and customer acquisition.
- Partnered with market research agencies to strengthen Salesforce's position in India, leveraging insights for enhanced market penetration.
- Executed digital marketing strategies for Salesforce's product portfolio, generating $10M pipeline with 16% year-over-year growth.
- Crafted integrated brand experiences across SEM, LinkedIn, and GMP, reducing irrelevant leads by 67% and saving $100,000.
- Maximized ROI through cross-channel marketing and marketing mix modeling, saving over $600,000 in advertising costs.
- Enhanced lead-to-opportunity conversion through collaboration with sales teams and execution of nurture campaigns, achieving 5x ROI.
Manager, Corporate Communication
OnMobile Global Limited
Bangalore
10.2019 - 03.2021
- Created brand identity and promotional strategies for new D2C products to position them effectively in the market.
- Led branding initiatives and developed content for email campaigns, newsletters, press releases, and PR to enhance brand visibility.
- Produced content for annual reports, product manuals, and email marketing campaigns to increase audience engagement and drive conversions.
Deputy Manager, Marketing
Brigade Group
Bangalore
11.2017 - 12.2018
- Oversaw marketing budget, reducing traditional marketing costs by 50%.
- Created and managed email marketing campaigns, promotional collateral, and on-ground events to support marketing initiatives.
- Managed social media and digital content strategies, boosting engagement by 30%.
- Conducted market trend analysis to enhance campaign performance.
Assistant Manager, Marketing
Photoconcierge Pvt Limited
Bangalore
07.2015 - 07.2017
- Executed web, social media, SEO, and digital marketing strategies to enhance customer acquisition and retention.
- Recruited 1,200 photographers contributing 30,000 media assets; increased web traffic by 60% through SEO; boosted sales by 22% through targeted marketing campaigns.
- Collaborated with creative teams on branding and campaign execution to maintain consistent brand messaging.
Manager, Corporate Communication
United Spirits Limited
Bangalore
12.2014 - 06.2015
- Oversaw creative services for enterprise social networks, email automation, and product launch events to enhance audience engagement.
- Led cross-functional teams to enhance project delivery and operational efficiency.
- Developed strategic plans to align with market trends and customer needs.
- Managed vendor relationships to ensure service quality and cost-effectiveness.
Executive, Marketing Communication
Salarpuria Sattva Group
Bangalore
09.2013 - 12.2014
- Developed digital campaigns, redesigned website, launched products, and created PR content.
- Led cross-functional teams to drive project execution and alignment with company goals.
- Developed and implemented strategic initiatives to enhance operational efficiency across departments.
- Collaborated with stakeholders to gather requirements and define project scopes effectively.
Executive, Technical Operations
NSI Infinium Global Pvt Ltd
Bangalore
03.2011 - 09.2013
- Developed content strategy for e-commerce platforms and email communications.
- Led cross-functional teams to enhance operational efficiency and streamline processes.
- Developed strategic plans to align departmental goals with company objectives.
- Managed complex projects from inception to completion, ensuring timely delivery.
Education
Masters in Computer Application -
Shri Vaishnav Institute of Technology and Science
Indore01-2010
B.Sc. (IT) -
M.B. Khalsa College
Indore01-2007
Skills
- Product Marketing
- Content Strategy
- Campaign Management
- Digital Marketing
- Performance Marketing
- Demand Generation
- B2B marketing
- Market Research
- Brand Management
- PR & Communications
- Social Media
- Google Analytics
- SEMRush
- LinkedIn Campaign Manager
- WordPress
Timeline
Product Marketing & Content Strategist
Salesforce
08.2024 - Current
Campaign Strategist, ASEAN
Salesforce
02.2022 - 08.2024
Digital Strategist, India
Salesforce
03.2021 - 02.2022
Manager, Corporate Communication
OnMobile Global Limited
10.2019 - 03.2021
Deputy Manager, Marketing
Brigade Group
11.2017 - 12.2018
Assistant Manager, Marketing
Photoconcierge Pvt Limited
07.2015 - 07.2017
Manager, Corporate Communication
United Spirits Limited
12.2014 - 06.2015
Executive, Marketing Communication
Salarpuria Sattva Group
09.2013 - 12.2014
Executive, Technical Operations
NSI Infinium Global Pvt Ltd
03.2011 - 09.2013
Masters in Computer Application -
Shri Vaishnav Institute of Technology and Science
B.Sc. (IT) -
M.B. Khalsa College