Experienced Digital Marketing professional offering 15-year background planning, developing, managing and implementing digital marketing strategies in Education, Study Abroad, Real Estate, Phoenix Malls, Prep schools, CM Helpline, Gym and Personal Trainers, Tourism, Organized Retail and E- commerce. In-depth knowledge of SEO, CRM and Google Analytics paired with deep familiarity of digital marketing channels. Resourceful and industrious professional skillful in measuring ROIs and KPIs and preparing and managing digital marketing budgets. Certified in Google ads, SEMrush , Hubspot and Google Data Studio.
Hi, I’m
Richa Singh
Mumbai
Summary
Overview
15
years of professional experience
12
Certifications
Work History
Nomad Credit study Abroad consultant
Digital Marketing Head
08.2023 - 07.2025
Job overview
- As Digital Marketing Head of 15 team members - Study Abroad Consultant Organization "Driving Dreams Abroad with Data-Driven Strategies" was our goal. Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 80%.
- Global Reach, Local Impact: Spearheaded digital campaigns across 10+ countries, increasing student inquiries by 40% and boosting brand visibility in key markets like the USA, UK, Canada, and Australia.
- Lead Generation Machine: Designed and executed performance-driven strategies, achieving a 35% increase in qualified leads through targeted SEO, PPC, and social media campaigns.
- Tech-Savvy Transformation: Implemented cutting-edge tools like CRM integration and AI-driven analytics, streamlining processes and improving campaign ROI by 30%.
- Student-Centric Campaigns: Created personalized marketing journeys for prospective students, enhancing conversion rates by 20% and fostering long-term brand loyalty.
- Team Leadership & Growth: Mentored a 12-member digital marketing team, fostering innovation and collaboration to deliver award-winning campaigns.
- Event Excellence: Organized virtual and in-person education fairs, attracting 5,000+ attendees and generating 1,200+ qualified leads in a single quarter.
- Budget Mastery: Optimized annual marketing budgets of $1M+, ensuring maximum ROI and cost-effective scaling of campaigns.
- Data-Driven Decisions: Leveraged analytics to track KPIs, refine strategies, and achieve a 45% increase in overall campaign performance.
- SMM and SMO strategists and monitoring( Meta, Instagram, LinkedIn, YouTube and X ) - By drafting a content planner as per strategy, ensuring automated responses execution to each query and enhancing the awareness, reach, followers, and likes through engaging post publishing. We strategized the content day-wise like - Monday motivation, Tuesday transformation, Wednesday testimonials, etc.
- Paid Performance execution - ensuring flow of high-quality leads for admissions and all loan categories available as services. At optimized CPL and CTR, with excellent Ad strength and an Excellent Landing page experience, which will in turn ensure a high ROI.
- Ad structure drafting
- Target audience
- Location-wise performance analysis and optimization.
- Audience demographics and interest optimization.
- Analysis - website blogs analysis
- Social media organic Performance analysis
- SEO Analysis
- Backlink Analysis
- Google & Meta ads Analysis
- Search term monitoring and Analysis
- Keyword analysis
- Hubspot, Google Ads and Meta Ads funnel analysis
- Keyword research for high volume admission and loans for study abroad
- Email and WhatsApp messages drafting by content writers and execution through Hubspot and AI Sensy platform.
- Graphic Designing & Video editing
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
Anvis Digital Pvt Ltd
Social media cum Paid Performance Manager
08.2022 - 08.2023
Job overview
- An all-purpose, creative-first agency driven by their passion for “Digital”. They fuel brands with the right digital inertia, giving them a consistent competitive edge. They believe they are not just an ‘agency', but a business partner, enabling brands to be at the cutting edge with unique strategies, precise content, creatives that work and scalable technology. Successful & satisfied clients or brands under my Arena include:
- Airways: Qatar Airways, Oman Air, Alula
- Education Sector: Zee Learn Institute of Performing Arts, Mount Litera School International, Zee Learn Limited, Jaipuria Institute of Management.
- Malls: All Phoenix Mall PAN India
- E-Commerce: Boutique Living India, Layers India, Foce India Watches, Rare & Basic Fashions India and Beverly Hills Polo Club, India.
- Real estate: Amayah, CIDCO Housing, and Lodha Group ( for 2 months).
- Transformed existing processes and rebuilt platform to optimize information utility and process efficiency.
- Monitored key performance indicators and built processes to support partner performance and growth.
- My job role is to maintain the Basic Hygiene of Brands as per their Business Goals, which includes: Proficiently developed and implemented successful social media strategies, achieving the desired goals of the Client. Skilled in content creation, curation, and scheduling across multiple platforms.
- Proven track record of growing organic reach and increasing Fan Acquisition for Brands.
- Demonstrated ability to leverage social media to generate leads and drive conversions.
- Results-oriented professional with a passion for social media marketing and brand storytelling.
Bonanza Portfolio Ltd
Paid Performance Manager
05.2021 - 07.2022
Job overview
- Bonanza Portfolio Ltd. is one of the best stock brokers in Mumbai, India providing a wide range of financial services that will help you grow your wealth. My KRAs were:
- To Run a Lead Generation Campaign on Google, Facebook and Instagram PAN India for our Partner Franchise.
- Also, to create a media plan and execute it via team to generate leads for to expand our business via increasing the no. of Partners.
- Daily Lead reports sharing, guiding the team to optimize campaigns further, and Budget Monitoring Monthly and Quarterly Report Sharing: As the manager delivered 50% Growth in Quality Lead Generation at a 25% Hike in ROI.
- Tracked, analyzed and executed quality and continuous improvement initiatives to hold departments accountable for performance.
- Leveraged analytical tools to provide insight and enhance performance.
DigiGenNext
Co-Founder & worked as a Freelancer
03.2020 - 03.2021
Job overview
- We understand the needs and goals of every business and provide holistic assistance in Digital Marketing promotions to leverage conversions for businesses/Brands. Successful & satisfied clients or brands include:
- Real Estates: Excella, Kiara Residency (A Kirloskar group venture by Alpana Kirloskar), Rishita Infrastructures.
- Education Sector: Ed leader, Global Classroom, Target Plus, Jaipuria Institute of Management. Delivered lectures on Digital Marketing as Adjunct Faculty: Jaipuria Institute of Management, BNCET, IILM & ICAI.
- Organized Retail: Central Lucknow Retail Store.
- Restaurants & Cloud Kitchens: Deraa Restaurant, Royal Rasoi, The Art of Chaap.
- Travelling ventures: Holiday Rentals by owners.
- Healthcare Industry: Dr. Bharti's Wellness Clinic, Retrobee Eyewear, Optikumbh – Eyecare venture implementing Telemedicine.
- E-commerce: Baisa Crafts, Magic Moon, Cuckoo and Prakruti.
- Astrology & Vaastu: Bloom Vaastu.
Surevin BPO Services (now renamed as Wewin)
Digital Marketing Head - UP CM Helpline 1076
04.2019 - 02.2020
Job overview
- Responsible for brand positioning and promotion on digital platforms and worked towards enhancing the Brand awareness campaigns for UP CM Helpline 1076. (organically & inorganically)
- Maximized reach by achieving targets for lead generation and converting them.
- Steered 360 customer engagement, resulting in winning a minimum of 5 Deals with an average size of INR 5 million.
- Increased sales productivity by 30% by increasing Traffic on landing pages.
- Engaged in Digital marketing projects for top-notch Brands of Bhopal.
- Responsible for the progressive delivery of Social Media Management and optimization for clients.
- Oversaw and managed all managers, ensuring tasks with deliverable results for clients.
- Coordinated across multiple departments internally (marketing, creative services, etc.), and represented various digital software designed for education, construction and maintenance of real estate.
- Effective Analytics to ensure and keep a check on Results.
- SEO for Our Brand and client's platform using relevant tools.
E-governance training in Uttar Pradesh
Social Media Trainer for UPDESCO
03.2019 - 04.2019
Job overview
- Conducted and delivered the training on “Use of social Media in effective Governance” in 18 districts of Uttar Pradesh. It took me 1.5 months to cover Politicians, bureaucrats and other government officials in these 18 districts.
- Designed and delivered web-based, self-directed learning materials.
DigiGenNext Pvt. Ltd
Freelancing Work
08.2018 - 02.2019
Job overview
- Responsible for overall Revenue achievement & other KPIs for SME Business projects for Digital Promotions. Converted & Implemented Digital promotion strategy that Increased Account Coverage 4 times
ETL Labs
Vice President – Education Vertical
12.2017 - 08.2018
Job overview
- Delivered lectures at BNCET during this tenure as a representative trainer from ETL Labs.
- Coordinated all lecture deliveries of Data Analytics, Programming Languages, Personality Development and delivered Digital Marketing lectures.
- Worked as a strategist and also executed seminars in almost all reputed colleges of Lucknow for Digital Marketing awareness.
- Conducted campus drives for recruitment as well as for interns.
- It's an IIM alumni venture for providing digital marketing services, training and exam conduct.
- Identified opportunities to improve business process flows and productivity.
Jaipuria Institute of Management, IILM , ICAI, Ram Swaroop Universityand BNCET, Lucknow
Adjunct Faculty in Reputed Management Institutes
07.2017 - 03.2018
Job overview
- Delivered lectures to PGDM Students 580 for 6 Months in Jaipuria Institute of Management and to B.Tech Students of BNCET
- Delivered Lectures to MBA students for 1 .5 years in IILM, Ram Swaroop University and ICAI
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Worked well in a team setting, providing support and guidance.
Digiperform Lucknow
Centre Head & trainer
04.2016 - 07.2017
Job overview
- Responsible for overall performance of centre, hiring staff, qualitative & affordable delivery of training and Placement assistance to my centre trainees.
- Open a franchise from Digiperform on behalf of my firm DigiGenNext in 2016.
Exide Life
Executive Assistant to RVP (North Region)
07.2015 - 03.2016
Job overview
- Analyzed & Shared Business performance Reports (BPR) and suggested marketing communication strategies to achieve desired targets.
- Executed Business meetings with Area Managers on Marketing promotion.
- Learnt Digital Marketing via online classes from Digital Vidya during this tenure along with my job.
Pantaloons Retail India Ltd
Sr. Marketing Manager
07.2011 - 12.2012
Job overview
- Developed corporate tie-ups, building brand equity, ensuring customer loyalty and attracting new customers through marketing events and Advertising.
- Worked actively in CSR activities on behalf of brand. Visited old age homes & orphanages in Lucknow and delivered whatever we all managers could that could be relevant for them including – time, good laugh, food, clothes and educational books.
- Conducted market research for UP regions respective cities in which we had pantaloons presence.
Education
Jaipuria Institute of ManagementLucknow
MBA from Marketing & HR
01.2011
University Overview
GPA: 73.41%
Amity UniversityLucknow, India
B. Tech from Biotechnology
01.2008
University Overview
GPA: 82.00%
- Graduation with Distinction (5th semester to 8th semester/ year 2007 to 2008)
Skills
- Social Media Marketing (SMM ,SMO & Social media management tools): Facebook, Instagram, LinkedIn, YouTube, Snapchat , Whatsapp Business Community Management and respective ads platforms
- Search Engine Marketing: Google Ads, GA 4, Conversion Optimizer, Webmaster Tools, Keyword Research Tool, Google Applications
- Content Marketing: Copywriting, Content Creation, Blogging, Video Marketing
- CRM & Marketing Automation: HubSpot, Zoho and AI Sensy
- CMS: WordPress, Blogger
- Email marketing platform: Mailerlite, Mail chimp, Mailshake
- HubSpot: Hubspot email testing and email marketing analytics; Dashboards for Paid Platforms and Sales team assignment
- YouTube Video editing tools: Filmora, Moovily, Powtoon, Picasa, Canva, Crello
- SEO tools: SEOmoz Tools, Hitwise, Ahrefs, SEMRush Screaming Frog, and AI tools
- Artificial Intelligence Tools: Proficient in giving prompts on Gemini, Chat gpt, Deep seek, Presentations , copy writing, ghibli art, videos and many other AI tools
- Cross-channel marketing
Accomplishments
Accomplishments
- Social Media & Community Management: Established strong social media presence across Facebook, Instagram, Google My Business, WhatsApp Business, YouTube, and other key sites for all 30+ brands.
- Copywriting & Content Development: Developed SEO/viral-optimized content for 7 websites, writing many blog posts, site copy, and promotional messages. Successes include authoring several articles for international Brands.
- PPC Advertising: Oversaw multiple successful search, display, Performance Max, Video Ads and mobile advertising campaigns plus App Install, including writing and testing ad copy. Consistently increased click-through rates and ROI on PPC advertising, driving improvements of up to 150% over prior results.
- YouTube: Co-created YouTube video to drive brand awareness, achieving above-average 30% view-through rate (over 400,000 views in just a month).
- Landing Page Optimization: Drove subscription increase of 50% for several websites by writing and testing landing page copy to improve conversions.
- Results have included triple-digit sales growth and massive leaps in audience engagement.
Certification
Below 11 Certifications were qualified and are updated.
- SEMRush SEO certificate
- HubSpot Content Marketing Certification
- HubSpot Inbound Marketing & Sales Certification
- HubSpot Email Marketing Certification
- Capstone Business simulation project certificate during MBA.
- Google Data Studio Certification from Skill India.
- Google Search Ads Certification
- Google Display Ads Certification
- Google Mobile Ads Certification
- Google Shopping Ads Certification
- Google Analytics Certification
Languages
Hindi
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
German
Elementary (A2)
Timeline
Digital Marketing Head
Nomad Credit study Abroad consultant
08.2023 - 07.2025
Social media cum Paid Performance Manager
Anvis Digital Pvt Ltd
08.2022 - 08.2023
Paid Performance Manager
Bonanza Portfolio Ltd
05.2021 - 07.2022
Co-Founder & worked as a Freelancer
DigiGenNext
03.2020 - 03.2021
Digital Marketing Head - UP CM Helpline 1076
Surevin BPO Services (now renamed as Wewin)
04.2019 - 02.2020
Social Media Trainer for UPDESCO
E-governance training in Uttar Pradesh
03.2019 - 04.2019
Freelancing Work
DigiGenNext Pvt. Ltd
08.2018 - 02.2019
Vice President – Education Vertical
ETL Labs
12.2017 - 08.2018
Adjunct Faculty in Reputed Management Institutes
Jaipuria Institute of Management, IILM , ICAI, Ram Swaroop Universityand BNCET, Lucknow
07.2017 - 03.2018
Centre Head & trainer
Digiperform Lucknow
04.2016 - 07.2017
Executive Assistant to RVP (North Region)
Exide Life
07.2015 - 03.2016
Sr. Marketing Manager
Pantaloons Retail India Ltd
07.2011 - 12.2012
Jaipuria Institute of Management
MBA from Marketing & HR
Amity University
B. Tech from Biotechnology
Community Service
Community Service
- DISHA, Visiting teacher and counsellor, Voluntarily worked as a visiting teacher and counsellor to underprivileged students. It’s a social Initiative by the members of JIML and IIM-Lucknow Students.
- FINISH, I contributed as per my competency to an NGO that focuses on the environment and sanitation needs of the Uttar Pradesh region.
Availability
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AWARDS & HIGHLIGHTS
AWARDS & HIGHLIGHTS
- Managed 30+ brand social media accounts with measurable growth
- Authored SEO content for 7 websites and international brands
- Achieved 150% improvement in PPC ROI
- Created YouTube campaigns with 400K+ views in 2 months .
- Earned the ‘ Highest Achiever Award' five consecutive times for surpassing performance benchmarks.