RICHA KHURANA SINGH

• Spearheaded growth through strategic partnerships and new project acquisitions across key markets.
• Identified high-potential assets while collaborating with developers, investors, and property owners.
• Expanding brand presence through greenfields, brownfields, and conversion through lease, management, or hybrid models.
• Understanding of hotel P&L to create viable contracts with the legal team.
• Execute market insights to drive sustainable expansion for multiple brands.
• Developed product programming aligned with market demands for an operationally seamless and sellable hotel.
• Interpreted hotel drawings and architects liasoning

• Executed strategic planning and development for brand expansion through identified potential locations for Postcard.
• Directed hotel development initiatives, converting existing assets and facilitating greenfield/brownfield projects.
• Negotiated largest branded hotel deal, including branded residences and secured additional project in Nepal.

• Led Senior Leadership Teams in Sales & Revenue Management and Hotel Operations.
• Forged strategic alliances with partners and stakeholders to enhance hotel performance.
• Conceptualized and developed Treehouse brand, expanding from two to 19 hotels.
• Trained, coached, and mentored new talent while streamlining onboarding processes.
• Implemented Senior Citizen Program for Treehouse, launching 17 exclusive hotels.
• Focused on asset stabilization, building value for the organization.
• Contributed to pre-opening and opening of new hotels, ensuring smooth integration.
• Supported brand expansion efforts, driving growth from two to 19 hotels.

• Developed strong B2B and B2C sales networks across Corporate, Regional, and Leisure segments.
• Positioned company as premier solution for corporate accommodation and leisure needs through collaboration with marketing and revenue teams.
• Executed all standard operating procedures, budgeting, forecasting, and business plans to drive operational success.
• Enhanced consumer loyalty by crafting exceptional guest experiences tailored to individual preferences.

Pune

Led cross-functional teams to execute business development initiatives effectively.

Delhi

• Assisted in developing sales strategies for hotel services and amenities.
• Coordinated with marketing team to promote special events and packages.

Delhi

• Supported senior management in developing strategic communication plans.

• Graduate Management Trainee- Taj Mahal, Delhi (August 1995-97)
• Banquet Sales Manager- Taj Coromandel, Chennai (Aug 1997- March 1998)
• Hotel Duty Manager- Taj Palace Hotel, Delhi (March 1998- August 2000)