Summary
Overview
Work history
Education
Skills
Languages
Work availability
Timeline
Certification
Richard Stephen

Richard Stephen

Glasgow,Lanarkshire
Failing doesn't give you a reason to give up, as long as you believe in yourself.

Summary

A business management graduate having proven leadership skills along with an affinity for marketing and advertising, and its foray into the digital platform, and further look forward in developing my abilities in both spheres as I become a part of an organisation. I'm open to new ideas and innovative concepts, by spear-heading in the field of my interest thereby contributing in up-scaling and upgrading the growth of the organisation as well as self-development by expanding my horizon with the experience and knowledge acquired over the years.

Overview

2
2
years of professional experience
8
8
years of post-secondary education
1
1
Certificate

Work history

Sr. Influencer Marketing Executive

Brandesque Media PVT LTD
Thane, Maharashtra, India
08.2022 - 06.2023
  • Managing a small team and delegating tasks to all members
  • Research and identify relevant influencers in new and existing markets
  • Overseeing research reports created by the team, and explore campaign opportunities with internal team as well as potential clients
  • Creating and maintaining influencer relations against set budgets, including supervising and training team members on negotiating for deliverables, contracts etc
  • Working with wider Brand team suggesting creative influencer marketing opportunities
  • Discuss relevant industry experts, keep up to date with competitors' latest influencer marketing activity, target audience and users, basis campaigns and requirements
  • Report influencer coverage on social media and report on influencer performance on weekly/monthly basis to brands on data collated by the team
  • Liaising with marketing teams to create and coordinate marketing strategies that work across different channels
  • Ensure that team executes a flawless experience between influencers and the brand

Influencer Marketing Executive

ARM Worldwide
Thane, Maharashtra, India
10.2021 - 08.2022
  • Researched and identified relevant influencers in new and existing markets
  • Built, managed influencer partnerships from conception to execution against set budgets, including negotiating deliverables, contracts etc
  • Researched relevant industry experts, keep up to date with our competitors' latest influencer marketing activity, target audience and users, basis campaigns and requirements
  • Worked together with wider E-commerce and Performance Marketing teams to repurpose User Generated Content across channels
  • Tracked and logged influencer coverage on social media and reported on influencer performance on a weekly/monthly basis
  • Liaising with marketing teams to create and coordinate marketing strategies that work across different channels
  • Ensured a flawless experience between influencers and the brand

Influencer Marketing Intern

ARM Worldwide
Thane, Maharashtra, India
08.2021 - 10.2021
  • Developed and executed influencer marketing strategies and creative campaigns
  • Identifying and building relationships with prominent influencers and thought leaders
  • Developed content ideas and write and curate content
  • Brainstorm new, creative approaches to influencer campaigns, ideas, strategies
  • Keeping abreast of emerging trends, technologies and influencers3
  • Working on ideas and writing and curating content.

Content Writer Intern

Mobile Gaming Hub
Thane, Maharashtra, India
06.2021 - 09.2021
  • Assumed the role of Author
  • Covered all types of well researched, SEO friendly gaming articles ‑ guides, reviews, long‑form articles, etc
  • Created plagiarism free, white hat online content
  • Overlooked article and content design
  • Https://mobilegaminghub.com/author/richard2stephen/

Education

Master of Science - International Strategic Marketing

University of Glasgow, Glasgow
09.2023 -

Bachelor's degree - Bachelor of Management Studies

Vidyalankar School of Information Technology, Mumbai
06.2017 - 04.2020
  • Senior Core member at college Entrepreneurship Cell (E‑Cell) from June' 17 to March' 20.
  • Elected Head of Marketing Team of E-Cell
  • Participated in inter‑college research paper competition in 2018 (2nd runners up).
  • Participated in Virtual Stock Trading conducted by ICICI Bank in 2018.
  • Participated and secured 3rd position in V‑Startup (Innovative business idea screening) in 2018.
  • Organised, managed and participated in inter‑college IT & BizQuiz conducted by Biz‑Con in '18, ‘19 and '20 respectively.
  • Participated in Inter‑College Jai Hind Entrepreneurship Summit in 2018 (Secured first position in Crowd funding for innovative business product) and 2019 (runner‑up in Innovative idea to boost local business) respectively.
  • 2nd position in Biz‑Quiz and 2nd runners‑up in IT quiz in inter‑college competition at BizCon 2018 respectively.
  • Handled projects on Growth of E‑Wallet among the youth and a study of understanding how price affects consumer behaviour.


12th Grade (HSC - Higher Secondary Education) - Commerce

Lala Lajpat Rai College of Commerce and Economics, Mumbai, Maharashtra
06.2015 - 04.2017

10th (Indian Certificate of Secondary Education) - ICSE (Indian Certificate of Secondary Education)

Billabong High International School, Thane, Maharashtra
09.2011 - 04.2015

Skills

  • Social Media Marketing
  • Team Worker/Builder
  • Fast Learner/Adaptor
  • MS Office
  • Communication
  • Project/Campaign Management
  • Social media engagement
  • Market Research & positioning
  • Strategic marketing
  • Performance metrics
  • Case study analysis
  • Creative and innovative
  • Direct marketing campaigns
  • Management

Languages

English
Advanced
Hindi
Fluent
Marathi
Advanced

Work availability

Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
morning
afternoon
evening
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Timeline

University of Glasgow - Master of Science, International Strategic Marketing
09.2023 -
Sr. Influencer Marketing Executive - Brandesque Media PVT LTD
08.2022 - 06.2023
Influencer Marketing Executive - ARM Worldwide
10.2021 - 08.2022
Influencer Marketing Intern - ARM Worldwide
08.2021 - 10.2021
Content Writer Intern - Mobile Gaming Hub
06.2021 - 09.2021
Vidyalankar School of Information Technology - Bachelor's degree, Bachelor of Management Studies
06.2017 - 04.2020
Lala Lajpat Rai College of Commerce and Economics - 12th Grade (HSC - Higher Secondary Education), Commerce
06.2015 - 04.2017
Billabong High International School - 10th (Indian Certificate of Secondary Education), ICSE (Indian Certificate of Secondary Education)
09.2011 - 04.2015

Certification

Udemy - Comprehensive SEO Training Course (With ChatGPT) - SEO Training Course for high quality targeted organic traffic with SEO, ChatGPT, Keyword research, Prompt Engineering for SEO, Backlinks (August 2023 - Present)


Udemy - The Complete Digital Marketing Course on Udemy - Digital Marketing Strategy, Social Media Marketing, SEO, YouTube, Email, Facebook Marketing, Analytics (August 2023 - Present)


The ADMC - Academy for Digital Marketing Courses - Certificate Program by ADMC in Digital Marketing January 2022 - A 6 Month Marketing Course equipping me with the know how of SEO/SEM/Content marketing/Social media marketing/Email marketing/Pay‑per‑click (PPC) advertising/Analytics/ADS Marketing (August 2021 - January 2022)


Google - Google Ads Search Certificate (November 2021 - November 2022)


Google - Google Ads Display Certificate November (November 2021 - November 2022)

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