Ricka Bhattacherji
Summary
Experienced Brand Manager and Collabrator with a proven track record in developing and executing successful marketing campaign to grow brand and Collab with the company.
Overview
12
12
years of professional experience
Work History
Brand Manager and Collaborator
Probizgrowth llp
05.2025 - Current
- Leading brand campaigns and influencer collaborations (paid & barter) from strategy to execution.
- Managing a cross-functional team for smooth coordination between creators, brands, and internal departments.
- Creating and designing ad content for Meta and Google platforms, ensuring alignment with brand objectives.
- Drafting contracts, negotiating terms, and overseeing the entire lifecycle of collaborations.
- Analyzing campaign and social media performance, preparing detailed reports, and optimizing marketing strategies.
- Conducting webinars, handling brand inquiries, and ensuring client satisfaction and timely delivery.
- Utilizing 15+ AI tools, including ChatGPT, for content planning, automation, and enhancing marketing workflows.
- Driving overall brand growth through innovative digital strategies and continuous performance improvement.
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Aligned internal teams with brand guidelines, ensuring consistent representation of the company across all departments and touchpoints.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Streamlined brand messaging by creating and maintaining a consistent visual identity across all platforms.
- Consulted with product development teams to enhance products based on customer interest data.
- Boosted product sales with innovative promotional strategies and attractive packaging designs.
- Optimized social media presence to engage customers, resulting in higher online visibility and interaction rates.
- Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Organized and delivered training sessions for new product content and technological advancements.
- Researched and identified new opportunities for product and brand development.
- Coordinated trade show participation, showcasing products effectively while networking with industry professionals to expand business relationships.
- Negotiated vendor contracts for design services or advertising placements, obtaining favorable terms that maximized value for the brand.
- Organized focus groups or surveys to gather valuable customer insights that informed future branding decisions.
- Created and managed budgets to maximize brand reach and engagement.
- Mentored junior team members, fostering professional growth and development within the department.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Monitored industry news closely, staying abreast of emerging trends for quick adaptation of branding strategies accordingly.
- Conducted research and analysis to determine brand positioning and messaging.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
Academic Counselor
Lawsikho
10.2024 - 03.2025
- Converting new leads of webinar into fruitful customer and handling CRM like Salesforce.
Academic Counselor
White Hat Jr
02.2022 - 10.2024
- Converting sales and renewing old clients.
- Maintained confidentiality while managing sensitive information related to students'' personal and academic histories.
- Utilized strong organizational skills to maintain accurate records of all student interactions and interventions.
- Assisted in the development of academic plans, setting achievable goals for students'' educational progress.
- Implemented data-driven decision-making processes to monitor and continually improve student outcomes.
- Conducted comprehensive evaluations of students'' academic needs, recommending appropriate resources and services.
- Promoted a positive campus culture by actively participating in school events and community outreach initiatives.
- Tracked student progress through regular check-ins, adjusting academic plans as necessary based on performance feedback.
- Developed effective relationships with local colleges/universities representatives for improved college placement rates.
- Assisted in coordinating annual college/career fairs for increased post-secondary awareness among the student body.
- Collaborated with faculty members to identify at-risk students and develop targeted intervention strategies.
- Organized workshops and presentations on topics such as time management, study skills, and career planning.
- Facilitated communication between students, parents, and school staff to ensure a supportive learning environment.
- Supported the development of peer mentoring programs, fostering a sense of community and shared responsibility for student success.
- Partnered with teachers to create customized learning plans that aligned with each student''s unique strengths and weaknesses.
- Contributed to overall improvement of graduation rates by closely monitoring at-risk seniors'' progress towards diploma requirements.
- Managed caseloads of diverse learners, addressing individual needs through tailored counseling approaches.
- Enhanced student success by providing personalized academic guidance and support.
- Provided ongoing support for students during their transition from high school to college or post-secondary opportunities.
- Served as a liaison between the school, families, and outside agencies to ensure access to all available resources for student success.
- Developed and implemented individualized academic plans for students.
- Helped students develop organizational, time management and study skills.
- Worked with individuals to help understand and overcome personal, social or behavioral problems affecting educational or vocational situations.
- Delivered supportive and knowledgeable counseling to students with academic or personal concerns.
- Advised students on educational, career and social opportunities.
- Provided resources to support students in achieving career goals.
- Advocated for students to access available resources.
- Empowered students through counseling and skill-building exercises.
- Monitored student progress to drive successful academic outcomes.
- Assisted students in exploring and selecting career paths.
- Educated students on college admissions process and scholarship requirements.
- Analyzed student academic records to assess educational and career goals.
- Collaborated with parents, school faculty and social workers to address problems and grow student success.
- Collaborated with parents and teachers to help students reach potential.
- Developed and implemented student guidance plans to foster academic success.
Direct Sales Officer & Relationship Manager
Mahindra Holidays and Resorts India ltd
11.2015 - 07.2021
- Managed event marketing activities to promote holiday memberships.
- Handled client sales presentations and closed deals.
- Led a small team and resolved customer escalations.
- Generated leads through referrals and on-ground events.
- Ensured smooth operations and achieved monthly sales targets.
- Fostered long-term relationships with key industry influencers who helped promote brand awareness within their respective networks.
- Participated in regular training sessions to stay updated on industry trends, product developments, and competitive landscape.
- Coordinated product demonstrations for clients, illustrating the practical benefits and addressing any technical inquiries that arose during the session.
- Increased sales revenue by implementing effective marketing strategies and building strong relationships with customers.
- Adapted selling techniques based on the evolving preferences of different customer segments resulting in higher sales conversion rates.
- Demonstrated exceptional multitasking abilities by managing multiple accounts simultaneously while ensuring client satisfaction levels remained high at all times.
- Conducted market research to identify new opportunities for business expansion and diversification of products offered.
- Utilized CRM software to manage client information, track leads, and monitor sales progress effectively.
- Assisted in creating compelling promotional materials such as brochures, flyers, and online content that showcased the unique value proposition of products offered.
- Enhanced customer satisfaction by providing timely product information, addressing concerns, and resolving issues promptly.
- Improved communication skills by attending workshops and seminars on negotiation tactics and interpersonal dynamics.
- Delivered persuasive sales presentations, highlighting product features and benefits to attract potential buyers.
- Exceeded quarterly sales quotas consistently due to proactive prospecting efforts and efficient time management practices.
- Contributed to the development of new sales strategies and tactics by regularly sharing insights gained from client interactions, market trends, and competitor analysis.
- Developed customized sales proposals that catered to individual clients'' needs, resulting in higher conversion rates.
- Collaborated with team members to achieve monthly sales targets and contribute to overall company growth.
- Streamlined internal processes through collaboration with cross-functional teams like finance, logistics, and customer service departments.
- Expanded client base through consistent follow-ups and maintaining a professional rapport with potential customers.
- Optimized sales funnels through targeted email campaigns that generated increased interest from potential clients.
- Developed and implemented sales strategies to increase revenue.
- Built relationships with customers and community to promote long term business growth.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Set and achieved company defined sales goals.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Informed customers of promotions to increase sales productivity and volume.
- Contributed to team objectives in fast-paced environment.
- Met existing customers to review current services and expand sales opportunities.
- Greeted customers and offered assistance with selecting merchandise, finding accessories and completing purchases.
- Presented professional image consistent with company's brand values.
- Attended monthly sales meetings and quarterly sales trainings.
Customer Service Executive and Technical Support
Convergys
06.2014 - 10.2015
- Handling customer complaints and providing quick technical support over the call.
- Boosted customer retention rates by providing exceptional service and building rapport with clients.
- Escalated critical customer issues to supervisor to avoid lost revenue and canceled policies.
- Enhanced customer satisfaction by promptly addressing inquiries and resolving issues.
- Provided company information and policies to customers upon inquiry and answered questions via phone, email, or online chat.
- Managed high volume of inbound calls while maintaining a professional demeanor and ensuring timely resolution of issues.
- Assessed customer service trends and evaluated complaints to determine areas in need of enhancement.
- Expertly navigated escalating situations, leading to resolutions that satisfied both clients'' needs while adhering to company policies.
- Resolved customer billing errors by researching issues in system, asking open-ended questions, and determining root causes of problems.
- Contributed towards improving overall customer feedback scores by consistently delivering high-quality service experiences.
- Reduced average call time through efficient problem-solving skills without sacrificing quality of service provided.
C.S.A
Convergys
10.2013 - 03.2014
- Taking orders of distributors for Asian paints colourbook.
- Doing outgoing calls to customers for feedback of service.
Education
Bachelor - Arts
Mumbai University
01.2011
Higher Secondary Education - Commerce
Mumbai University
01.2008
Radio Jockey Diploma -
Live Wires
Mumbai 2014.04 - 2014.06
Google -
Digital Marketing Course
Online Meta 2025.01 - 2025.04
Skills
- Creativity
- Communication
- Teamwork
- Building Strategy
- Friendly
- Critical thinking
- Resilience
- Brand strategy
- Strategy development
- Sales strategy
- Social media strategy
- Sales tracking
- Product management
- Marketing expertise
- Staff coaching
- Brand positioning
- Performance monitoring
- Brand-building strategies
- Marketing communications
- Influencer marketing
- Partnership building
- CRM management
- Content development
- Script writing
- Voice modulation
- Advertising integration
- Live announcements
- On-air performance
- Interviewing techniques
- Podcast production
- Problem-solving
- Time management
- Multitasking skills
- Marketing plan development
- Digital marketing
- Bid preparation
- Advertising expertise
- Social media platforms
- Media planning
Websites
Languages
English
Hindi
Social
@rjricka
Personal Information
Title: BRAND MANAGER AND COLLABORATOR
Timeline
Brand Manager and Collaborator
Probizgrowth llp
05.2025 - Current
Google -
Digital Marketing Course
2025.01 - 2025.04
Academic Counselor
Lawsikho
10.2024 - 03.2025
Academic Counselor
White Hat Jr
02.2022 - 10.2024
Direct Sales Officer & Relationship Manager
Mahindra Holidays and Resorts India ltd
11.2015 - 07.2021
Customer Service Executive and Technical Support
Convergys
06.2014 - 10.2015
Radio Jockey Diploma -
Live Wires
2014.04 - 2014.06
C.S.A
Convergys
10.2013 - 03.2014
Bachelor - Arts
Mumbai University
Higher Secondary Education - Commerce
Mumbai University
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