Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Riddhi Desai

Gurgaon

Summary

Digital Marketing | Customer Marketing | Demand Generation | Content Strategy Dynamic marketing leader with 20+ years of experience delivering bold, high-impact marketing strategies that accelerate growth, build brand equity, and drive business performance. Skilled in leading cross-functional global teams, managing multi-channel campaigns, and aligning marketing operations with enterprise goals. Deep expertise in B2B marketing, digital transformation, and content innovation across APAC, EMEIA, and global markets.

Overview

20
20
years of professional experience
1
1
Certification

Work History

Associate Director – Enterprise Marketing

Cushman & Wakefield
Gurgaon
09.2024 - Current
  • Lead digital marketing for India Commercial Real Estate (CRE) verticals, aligning global strategy with local execution. Delivered 25+ property marketing campaigns in a span of six months across different platforms using leveraging digital automation tools and technologies.
  • Led the development of a comprehensive content strategy and framework (blogs, whitepapers, in the news, report summaries and case studies) aligned with buyer personas and tailored to customer lifecycle stages, boosting content engagement by 45%.
  • Developed integrated lead-gen campaigns and corporate social strategies, increasing visibility and qualified leads across business lines with a conversion rate of more than 5%, more than industry benchmarks.
  • Oversaw website, SEO and CRM enhancements, optimizing user experience and campaign performance. Increased website traffic across major business webpages and overtook competition in domain expertise for certain keywords.
  • Spearheaded Account-Based Marketing (ABM) campaigns for high-priority business verticals, including Retail and Tenant Representation, by implementing a targeted mix of email marketing, LinkedIn advertising, SEO optimization, remarketing, and curated client engagement initiatives such as roundtables and executive meet-ups to deepen relationships with key accounts and drive pipeline growth.
  • Improved campaign ROI through performance marketing optimization, analytics dashboards, and multi-channel content alignment using automation tools like Salesforce, ENGAGE, SEMrush, Sprouts Social, Hootsuite, Google analytics to name the few.

Global Marketing & Content Manager

Ingersoll Rand (India) Ltd
Gurgaon
04.2017 - 09.2024
  • Led content strategy across EMEIA region for Gardner Denver, CompAir & Champion compressor brands.
  • Planned and executed 25+ global marketing campaigns yearly, delivering 140% ROI on $450K annual investment.
  • Managed website content across 19+ regions, with 3M+ monthly traffic, in 13 languages.
  • Delivered integrated content across email (Eloqua, Acoustic), SEO (SEMRUSH), social (LinkedIn, Facebook), and paid channels.
  • Oversaw global product branding and commercialization campaigns including value propositions, literature, creative assets, and messaging.

Channel Marketing & Communications Manager

Ingersoll Rand (India) Ltd
Gurgaon
02.2010 - 03.2017
  • Led marketing strategy for India, Sri Lanka, Bangladesh, ME, and South Africa.
  • Executed integrated campaigns and managed agency partners.

Executive – Marketing & Communication

Abellon CleanEnergy Ltd
Ahmedabad
06.2009 - 12.2009
  • Led Marketing and Communication activities, Designed and created Brochures, Presentations, Corporate Videos

Recruitment Consultant

Ma Foi Management Consultants
Ahmedabad
05.2007 - 05.2009
  • Handling end-to-end recruitment process from candidate sourcing to screening, short-listing to interview follow-ups till closure

Account Executive – Client Services

Grey Global Group
New Delhi
11.2005 - 11.2006
  • Preparing pitch and strategy presentations & proposals for prospective clients
  • Coordinated creative public relations strategies to build brand and expand client base.

Executive – PR & Media Relations

Theme Ventures
Gurgaon
04.2005 - 10.2005
  • Building relations with the journalists and ensuring right media coverage for clients
  • Writing Press Releases and related articles for the clients

Education

Diploma - Human Resource Management

Ahmedabad Management Association
Ahmedabad, India
01.2008

Post Graduate Diploma - Advertising, Communication and Management

EMPI Business School
New Delhi, India
01.2005

Summer Training Internship -

Ogilvy Public Relations Worldwide
New Delhi, India
01.2004

Bachelor of Business Administration - Marketing

Gujarat University
Ahmedabad, India
01.2002

Higher Secondary School - Commerce

St. Xavier's Loyola
Ahmedabad, India
01.1999

Skills

  • Campaign development and execution
  • Digital marketing strategies
  • Account-based marketing
  • Brand positioning
  • Strategic marketing planning
  • Content strategy
  • Global demand generation
  • Social media management
  • Project management
  • Customer experience enhancement
  • Team leadership

Certification

  • B2B Foundations: Social Media Marketing
  • B2B Marketing Foundations
  • B2B Marketing on LinkedIn

Timeline

Associate Director – Enterprise Marketing

Cushman & Wakefield
09.2024 - Current

Global Marketing & Content Manager

Ingersoll Rand (India) Ltd
04.2017 - 09.2024

Channel Marketing & Communications Manager

Ingersoll Rand (India) Ltd
02.2010 - 03.2017

Executive – Marketing & Communication

Abellon CleanEnergy Ltd
06.2009 - 12.2009

Recruitment Consultant

Ma Foi Management Consultants
05.2007 - 05.2009

Account Executive – Client Services

Grey Global Group
11.2005 - 11.2006

Executive – PR & Media Relations

Theme Ventures
04.2005 - 10.2005

Diploma - Human Resource Management

Ahmedabad Management Association

Post Graduate Diploma - Advertising, Communication and Management

EMPI Business School

Summer Training Internship -

Ogilvy Public Relations Worldwide

Bachelor of Business Administration - Marketing

Gujarat University

Higher Secondary School - Commerce

St. Xavier's Loyola

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