Riddhi Srivastava
Summary
CMI professional with 7 years of experience in consumer research, market strategy, and analytics. Skilled in leading global market research and uncovering insights to drive brand growth. Proficient in agile research tools, social listening, and digital analytics to enable data-driven decision-making. A logical and structured thinker, with a strong learning mindset, passionate about transforming insights into impactful business strategies.
Overview
7
7
years of professional experience
1
1
Certification
Work History
CMI ASST Manager – Lux (Global Role)
Unilever
Mumbai
09.2024 - Current
- Lead consumer insights and market intelligence for Lux across LATAM, KSA, and SEA, shaping brand strategy across product, pack, and proposition.
- Drive market research studies (Concept Tests, Pack Tests, Ad Previews, Mix Quals) to refine brand innovation and communication. Utilize agile research tools like Boltchat and 3M VAS to optimize packaging and enhance consumer engagement.
- Conduct deep-dive market performance analyses, tracking share movements, and consumer trends to uncover growth opportunities.
- Develop consumer connection programs and strategic understanding projects, ensuring Lux remains consumer-relevant.
- Leverage social listening and digital analytics to capture evolving consumer sentiments and market dynamics.
CMI Manager – Makeup (Consultant)
L'Oréal
Mumbai
08.2023 - 08.2024
- Provided strategic consumer insights to fuel innovation and marketing strategies for L’Oréal’s makeup portfolio
- Led quantitative and qualitative research to shape product positioning, brand strategy, and go-to-market initiatives
- Partnered with marketing teams to translate consumer data into actionable business strategies
Senior Executive – Client Servicing
NielsenIQ
Mumbai
10.2021 - 08.2023
- Led market research projects for Telecom & Consumer Durables, providing actionable insights for business growth
- Spearheaded Brand Health, Customer Satisfaction, and Campaign Evaluation studies, ensuring data-driven decisions
Senior Executive – Client Servicing
Nielsen Media
Mumbai
12.2019 - 09.2021
- Consulted advertisers, agencies, and platforms on digital ad performance using Nielsen’s Digital Ad Ratings
- Managed key accounts including Procter & Gamble, Marico, Amazon, Facebook, and Zee5 for media effectiveness measurement
Executive – Business Development
Wiseguy Reports
Pune
04.2018 - 11.2019
- Provided consultative sales solutions for research and consulting services across industries
- Managed end-to-end sales cycles, ensuring revenue growth and client retention
Education
MBA -
Symbiosis International University
04-2018
University of Mumbai – Thakur College of Science And Commerce
05-2016
Skills
- Consumer and Market Research (Quantitative and Qualitative)
- Cross-functional team management
- Social Listening and Digital Analytics
- Agile Research Tools (Boltchat, 3M VAS)
- Media and Campaign Measurement
- Strategic Business Recommendations
- Stakeholder management
Certification
- Statistics for Data Science & Business Analysis
- Lean Six Sigma & ITIL V3 Foundation
Extracurricular Activities
Event Management & Leadership – Organized TEDxSIU and corporate engagements, ensuring seamless execution.
Community & Volunteer Work – Participate in social impact initiatives and leadership-driven projects.
Sports & Well-being – Passionate about swimming, tennis, and dance fitness as a way to stay active and maintain a balanced lifestyle.
Timeline
CMI ASST Manager – Lux (Global Role)
Unilever
09.2024 - Current
CMI Manager – Makeup (Consultant)
L'Oréal
08.2023 - 08.2024
Senior Executive – Client Servicing
NielsenIQ
10.2021 - 08.2023
Senior Executive – Client Servicing
Nielsen Media
12.2019 - 09.2021
Executive – Business Development
Wiseguy Reports
04.2018 - 11.2019
MBA -
Symbiosis International University
University of Mumbai – Thakur College of Science And Commerce
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